Search engines have started rolling out voice search, and with 71% of consumers already preferring to ask a voice search query, there’s no going back.
Voice search is expected to steadily grow in usage, and here are tips to make sure your website can interact with Siri, Alexa, and Cortana seamlessly.
Use conversational keywords
Short and vague keywords don’t mix well with SEO, and it’s almost always better to use mid-tail and long-tail keywords — the more specific keywords are, the better.
And voice search takes it up a notch. You need to use full phrases and questions as if you’re in a normal conversation with another person.
Create a FAQ section
Having a FAQ page on your site is non-negotiable, and users always come with questions which you should always be ready.
Experts also advise creating content that fulfills your users’ needs, and that’s where FAQs come in. You can, for example, list the questions on one of your site’s pages and follow them up with the appropriate answers.
Be multilingual
You will always encounter users who speak more than one language, and that’s great news because now you have diverse visitors from different regions.
With voice search, you need to make sure that your content’s translation quality is accurate. You also want to make sure you sound like a trusted and authoritative source.
Have a Google My Business profile ready
Voice search is local-friendly, so make sure your voice results are always at the top.
And the best way to increase your rankings is your GMB profile. It’s easy, free, and all you have to do is create your listing, fill out with all the needed information, and wait for approval.
That’s it. No further explanation needed.
Engage with social media users
Social media is voice search-friendly too, and voice results often show likes and shares from Facebook and Twitter.
Ensure you have an active social media page, and consistently engage with your audience. The more you engage with users, the more that people will find you through Cortana later.
