Marketing Land on the roll-out of Google AdSense and AdMob updates which will prevent unwanted ad spend on invalid traffic. Google is putting together a delivery of system updates aimed at fighting invalid traffic and suspicious activity. The move got announced on Wednesday, and we’re also told it will allow AdMob and AdSense publishers access to increased information when their ad serving becomes restricted due to the new measures. The updates will contain new risk prediction capabilities which incorporate fresh machine learning models able to foresee high-risk ad traffic and therefore block ad requests before the ads serve. Indeed, the ...