Everyone knows social media is an important tool for influencing how brands function and how they engage with customers in the present linked digital environment. It has a crucial role in establishing brand recognition, broadening the audience, influencing consumer behaviour, and shaping perceptions of the brand. Platforms like Facebook, Instagram, Twitter, and LinkedIn are powerful because they enable direct communication between brands and their target audiences, overcoming geographical barriers and promoting instantaneous conversations.

Of course it's important to emphasize the importance of using images, and the correct image size for each social media platform. I mean, you can't possibly use the same dimensions on Instagram as you would on Twitter or Snapchat, right?

Here's a sizing guide on social media images for social networks.

Instagram:

  • Profile Picture: 110 x 110 pixels
  • Photo Posts: 1080 x 1080 pixels
  • Landscape Posts: 1080 x 566 pixels
  • Portrait Posts: 1080 x 1350 pixels
  • Stories: 1080 x 1920 pixels

Twitter:

  • Profile Picture: 400 x 400 pixels
  • Header Image: 1500 x 500 pixels
  • In-Stream Image: 1200 x 675 pixels
  • Shared Image: 1024 x 512 pixels
  • Twitter Card Image: 1200 x 628 pixels

Facebook:

  • Profile Picture: 180 x 180 pixels
  • Cover Photo: 820 x 312 pixels
  • Shared Image: 1200 x 630 pixels
  • Shared Link Thumbnail Image: 1200 x 627 pixels
  • Event Image: 1920 x 1080 pixels

Snapchat:

  • Geofilter Image: 1080 x 2340 pixels
  • Snap Ad Image: 1080 x 1920 pixels

Pinterest:

  • Profile Picture: 165 x 165 pixels
  • Pin Image: 1000 x 1500 pixels (aspect ratio 2:3)
  • Board Cover Image: 800 x 450 pixels