Need New Product Launch Advice and Potential JV Partner

Your situation is so close to mine right now that when I read this subject line, I thought it was a thread I posted myself and forgot about.

Even though we're pretty much in the same boat, I can give you some input on #3.

First of all, I wouldn't even put a cap on your number of Affiliates.

I don't know where you're listing your launch but I used warriorplus.com and by listing your product on that site you're practically guaranteed a ton of affiliate requests but unfortunately it's nowhere near as exciting as it may seem at first because at least 90% of them won't make a sale and probably didn't even go beyond reading the title of your product.

That's why I've learned it's important to screen based on the number of sales, conversion rates, and refunds the affiliate has before approving them.

If the affiliate has no history I wouldn't even think about approving them UNLESS they've actually made an effort to write to me personally to indicate they've actually read what my launch is about and made the effort to tell me how they will promote, as opposed to some useless copy/paste response.

To put this in perspective, I worked with a coach for my first launch and he was telling me how in the early days he would approve every affiliate but that resulted in having 754 affiliates, only 10% of which have ever sold a product of his, and of that 10%, only 2% are responsible for most of his affiliate sales.

So I would say use your best judgement when it comes to these affiliates but there shouldn't be a maximum number of REAL affiliates to have; the more the merrier.

1- Every marketer likes to start off his own way. When I launched a product (without affiliates) that I cleared 6 figures with, I started with the opt in pages. Get the marketing for the opt in done. Then after that, I worked on the sales page that users were taken to after they opted in. Then the upsell. Then another upsell. Then the downsells for those products. Then after that, I made 2-3x of each page so I had a variation.

I had:
1- stand alone sales page
1- sales page going through the whole funnel for the 'freebie' users but it was set up in a way that they would have to see the main offer/upsell/upsell 2 before they could get their free content.


The upsets you will need to increase by 1x for each upsell.
1- stand alone for email promotions on the front end offer for the users to upgrade.
1- for the opt in funnel part where it has a link at the bottom taking them to their free download product they opted in for.

now here is where it gets tricky.

1- upsell page with a "no thank you i want to skip this offer blah blah blah" leading to:
- upsell #1 (they have 2 options. skip and that would mean they are taking to the upsell #2 or they can buy which takes them to the upsell #2. I won't get into detail about downsells because its more complicated)
- upsell #2 (this is the download page for the 2n upsell where they will receive all the info. main offer/upsell one and upsell 2 or this is the page where they can come to and they will "skip this i don't want this amazing offer blah blah blah" and be taken to a page with the main offer/and upsell 1 for them to view).


With all that being said, successful sales funnels are not easy to set up. There is SO much testing needed. My first funnel failed miserably. yours will most likely fail as well. don't look at is as a failure, you need to test and see what works for you. and NEVER give up. Everything can be profitable at one point or another. its all about how you test.


2- software will always sell better. The easier someone can automate something the higher you can price is and the perceived value will be higher as well.

3- this is a secret that i have learned form top internet marketers. When you advertise a launch. YOU ADVERTISE TO GAIN AFFILIATES. Spend $1,000 in ads trying to gain affiliates that can easily recoup you $1000 in sales on the first email rather then promoting to get leads to sell your products too. This is key, and whatever works for you. Its all about testing.

4- depending who you are, the platform the affiliates it can range from $30,000 i've seen $800,000+ per a week launch.

Hope that helps

Best regards,
Dan Aaron

It all depends upon your budget. If you have a good budget then you can consider several things to promote your product.

If you have high budget set then you can purchase Google adwords to launch the product. Social media promote works well and facebook ads as well. You need to create Facebook page and invite all your friends to like it. You will have to create a buzz on social media before product launch I mean to say atleast 1 week before.

Software is always recommended for sell. You can make good amount of profit once you have prepared good software.

Yes affiliates are needed to make. But its not necessary to have affiliates prior to launch. You can make separate page for affiliates and promote it. If you get affiliate signup prior to launch it can help you to build your confidence and customers can also be eager to see your product.