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Long Form Squeeze Pages. Please Discuss.

by Steven Fullman
13 replies
Hi,

Squeeze pages. Name capture pages. List building opportunities...whatever you choose to call them.

Most seem to consist of a nothing more than a benefit driven headline, a few bullets, and an opt-in form.

So...

How would you feel about reading a 10...15...even 30 page letter, with all the usual sales letter triggers...for the opportunity to download a free report?

Are you more or less likely to take advantage?

Opinions welcomed.

Ta,
Steve

P.S. I know there's an obvious answer. "Steve, if you can't write for toffee, it doesn't matter if your letter is 3 words long or thirty thousand..."

Let's just assume I'm a kick ass copywriter...
#discuss #form #long #pages #squeeze
  • Profile picture of the author evolvingpublishing
    If I really felt like what I was reading about the free download helped solve a problem I was having then yes and I would probably be a little amazed at it being a free product. Great relationship building and backend opportunity as well. On the other hand it might hurt the type of list you build. If people sign up on a sales letter on a free offer it may affect how they react to other sales letter that ask for money. Really depends on where your going with it I spose.
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    • Profile picture of the author Steven Fullman
      Originally Posted by evolvingpublishing View Post

      On the other hand it might hurt the type of list you build. If people sign up on a sales letter on a free offer it may affect how they react to other sales letter that ask for money.
      ...I would NEVER have entertained that thought unless you mentioned it. Thank you!

      Steve
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    • Profile picture of the author AndrewCavanagh
      Originally Posted by evolvingpublishing View Post

      On the other hand it might hurt the type of list you build. If people sign up on a sales letter on a free offer it may affect how they react to other sales letter that ask for money. Really depends on where your going with it I spose.
      Or it could INCREASE your response rate on sales letters you send your prospects to in the future.

      If they signed up for a free and highly valuable report which they liked through a long form optin page and you send them to another long form sales page chances are they're going to read it.

      Your programmed them a little like Pavlov's dogs.


      The long form opt in pages you're suggesting are not new.

      In fact they were once the standard until we started split testing and found optin rates increase dramatically when you put an optin form in the first screen prospects see.

      You can do both...

      1. An optin form in the first screen with all the major enticements listed there.

      2. A long form sales page for your free optin under that.

      Kindest regards,
      Andrew Cavanagh
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  • Profile picture of the author Bev Clement
    Steve as someone who rarely reads all the way through a sales letter that is long, if you don't have it in simple terms then I wouldn't sign up.

    If you've read some of the books about running a WSO they say keep the sales page short as you have ready buyers, now some insist on writing 20 pages and at the end you are still wondering what they are selling.
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    • Profile picture of the author Sean A McAlister
      Originally Posted by Bev Clement View Post

      Steve as someone who rarely reads all the way through a sales letter that is long, if you don't have it in simple terms then I wouldn't sign up.

      If you've read some of the books about running a WSO they say keep the sales page short as you have ready buyers, now some insist on writing 20 pages and at the end you are still wondering what they are selling.

      I second that.....

      They lose me.

      But...a longer video or sorts could perhaps do better. Even then it would have to be pretty good to keep my attention span..

      Online, I do not think longer is better
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    • Profile picture of the author Steven Fullman
      Originally Posted by Bev Clement View Post

      Steve as someone who rarely reads all the way through a sales letter that is long, if you don't have it in simple terms then I wouldn't sign up.

      If you've read some of the books about running a WSO they say keep the sales page short as you have ready buyers, now some insist on writing 20 pages and at the end you are still wondering what they are selling.
      Thanks, Bev, taken on board.

      Looks like a great testing opportunity!

      Time to get SMART.

      Steve
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