The Mystery of Building Lists

I just recently read a well written report by one of the top marketers on the Internet. It was really brilliant. However, I detected a hole in the steps that were laid out in the (online) product creation section.

Perhaps one of you WF members can help.

It was on the very first step. The instructions were to create a list, before actually writing the product. That way you were assured to have a starving audience before actually creating the product.

Sounded legit, however, the marketer didn't go into too much depth on how this was to be accomplished. He did say that you could have something like an e-zine or series of reports to give out for free to generate interest in your subject.

I know that writing a blog or something like that would be a good idea, but this whole thing makes it seem like it should take a long while to accomplish and having written loads of blogs. I know that getting a following isn't going to be easy, even if you are offering a well written series of reports.

I'm just wondering if I am being dense or if my assertions are correct.

Anyway, Warriors, any help or insight you can give me on this subject will be greatly appreciated.

God Bless,

ELMO