I am a little confused about statistics I've been receiving for my website and merchant page. I am hoping someone can shed some light on it.
I have about 100 live articles on EA in my market. My click thru ratio has increased to 20% which I think is very good because my buyers are not really looking to get info they are looking for design images. I think the majority click the link, realize it's an article and click back. Those that stay I try to hook at the beginning that I'll tell them where they can go to get images.
In the last paragraphs of my article, I start to funnel down to talk about the product and why it's a good deal. My resource box is pretty specific, it basically says, click here to read review, make a choice to get your images.
My question is after going through the article, and resource box, why would only a third of the website visitors actually click on one of the review items and visit the merchant page from my website? I get this number from Google's website visitors and Clickbanks hops stats.
It just seems to me that by the time they get to the website, it is highly targeted traffic. Is 30% a normal conversion even for highly targeted traffic?
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