I've really been struggling with my online business the past year. This year marks the third year in business and I'm buckling down to push it to the next level.
My issue is I'm really struggling with what direction to go.
Along with my brother-in-law who takes care of actual production of the product, I run OnACanvas.com where we print photos on to canvas. We're quite popular locally and slowly growing throughout the photographer community in Canada where we average $5,000 in sales a month. Not terrible but far from where I want it to be.
The photo to canvas niche is quite competitive with competitors such as CanvasPop.com and CanvasOnDemain.com but from really monitoring them they don't really do anything for content. I'm a huge believer in adding value and educating without 'marketing' and 'selling' our service.
This is where we started producing a few layout ideas, as seen on the site. They get a little bit of attention via Social Media and on the site but nothing ground-breaking.
I want to be completely different and out of the box from everyone else and that's where I had the idea of producing Photography videos directed at teaching followers how to take better pictures. Focusing on providing free value in hopes that we build a relationship and trust which ideally will turn into future purchases.
I'm thinking of also dumping majority of the content and clutter on the site and making the homepage the actually canvas ordering page, of course designed better, so that it requires less steps. Then doing a one page scroll animation where we tell a story of printing photos to canvas while sharing all the details involved in the product - rather than just having a plain Details page that has product pictures and whatnot. Create a whole experience into the visitors time on the site.
Anyways. Sorry for the long ramble message. Just looking for a little guidance and insight from other Internet Marketers - I've always been out on my own with this.