Higher Priced Upsells OR Lower Priced Upsells

11 replies
I am curious to see everyone's opinions and experiences on this.

I can see arguments from each side that could validate one way or antother.

Do you prefer higher cost upsells or lower cost upsells (stemming from the main product)

*NOTE* When I say "lower cost upsells" I do not mean downsells. A downsell is a cheaper price for the product they originally would not purchase.
#higher #lower #priced #upsells
  • Profile picture of the author MuhamadEdisonA
    I prefer like higher cost for upsell. The cost can be double or even triple from the main product
    It can double my profit of course.
    I joint course and read some report, ebook. All of it suggest like this one .
    I like this method. I think many marketer do the same also. half of price can be given in downsale

    -Muhamad Edison A
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  • Profile picture of the author Raydal
    I know one marketer who swears that a lower price upsell works better.
    He just doesn't swear by it, his tests shows this to be true. I don't have
    enough data of my own to argue either way.

    But from a common sense perspective, the idea of an upsell comes from
    adding a feature to a primary sale. "Would you want a soda with that?"
    "Do you want the undercoating?" In each case this was just an addition to the
    price and nowhere close to the primary price.

    -Ray Edwards
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  • Profile picture of the author JensSteyaert
    I would prefer a monthly subscription product if you have that available, beats either a lower or higher priced one-off sale.
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  • Profile picture of the author Alan208
    I think upsell higher then if they aren't interested then offer a downsell
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  • Profile picture of the author andorod77
    Higher priced upsells tend to put people off

    By offering lower priced upsells, your customers rationalize that it is not much more to pay and it is worth an attempt even though it might not work.
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  • I rarely ever use an upsell in my products.

    I know, a lot of you guys are going to tell me, "you're leaving money on the table."

    I just really don't feel comfortable confronting my buyers with tons of upsells and OTOs.

    I don't care if it brings me a couple more hundred or thousand bucks.

    I hate seeing them when I buy products.

    ______

    However, to answer your question in the end, I will say that lower priced upsells do convert more in my opinion because it's almost like the person is saving more. And since somebody has already bought something at let's say $49 bucks, spending maybe another $29 wouldn't seem like a problem since they just spent more of that a couple seconds ago, as opposed to if the opposite were to happen.
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    • Profile picture of the author Jack Hunter
      Originally Posted by internetmarketer1 View Post

      I rarely ever use an upsell in my products.

      I know, a lot of you guys are going to tell me, "you're leaving money on the table."

      I just really don't feel comfortable confronting my buyers with tons of upsells and OTOs.

      I don't care if it brings me a couple more hundred or thousand bucks.

      I hate seeing them when I buy products.

      ______

      However, to answer your question in the end, I will say that lower priced upsells do convert more in my opinion because it's almost like the person is saving more. And since somebody has already bought something at let's say $49 bucks, spending maybe another $29 wouldn't seem like a problem since they just spent more of that a couple seconds ago, as opposed to if the opposite were to happen.
      The way to big money is through upsells. You are not just leaving few hundred or thousand, but your chance to completely change your entire lifestyle.

      There are buyers out there that will spend a LOT of money, but only right now. Then they simply stop buying. Perhaps they are spending money they cant really afford to in hopes they will make it back, and fail. Point is, they will spend whatever money right now and whether it goes to you or to somebody else ...its all about how good of a salesman you are and how interesting your upsells are.

      Sure there are some people who just spam potential clients with junk and turn them off. But upsell can simply be a natural addition to original product. Like offering batteries to a person who buys flashlight from you. And best upsells are recurring charge ones where each individual payment is too small for people to bother to cancel, even if they no longer care for it.
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    • Profile picture of the author hometutor
      Originally Posted by internetmarketer1 View Post

      I rarely ever use an upsell in my products.

      I know, a lot of you guys are going to tell me, "you're leaving money on the table."

      I just really don't feel comfortable confronting my buyers with tons of upsells and OTOs.

      I don't care if it brings me a couple more hundred or thousand bucks.

      I hate seeing them when I buy products.

      .
      Perhaps you should consider your upsells? I sell a martial arts ebook called Bringing The Martial Artist Out from Within on martial arts drills. I then offer an upselll on a good stand alone product on Basic Self-Defense and Over-Coming Fear. I'm very proud of both products and both were created by me during my martial arts phase of internet marketing.

      If I simply considered an upsell to get a few more dollars from each sale, I would decide against this decision. This is my personal preference and not judging anyone else.

      Rick
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  • Profile picture of the author blillard
    Look at the current rends with upsells these days you'll notice that the funnels mostly follow the same formula. $4-$9.95 on the FE -> $9-$17 on the OTO1 -> $27-$47 on OTO2. Now this is not layer in stone but what I have seen being used as of late.

    I like OTO's because they increase my customer lifetime value with very little effort since there in the buyer mode already.

    What you could do is segment your list based on your buyers and how much they purchased in your funnel and offer products to them accordingly. So the higher the OTO purchase the higher your backend offers to particular list.

    Thanks,
    Bryan Lillard
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  • Profile picture of the author Sid Hale
    For the OP...

    Lower cost upsells, if any.
    I say "if any", because there are many, many times when I wouldn't advise the use of an upsell, at all.

    As for the rest of the comments made here...

    It depends primarily on your front-end product as to whether or not you should even have an upsell. Once you reach a certain level of pricing, just the existence of an upsell may leave your customer with the perception that he/she has just bought a "less than complete" (inadequate, inferior) solution.

    I know the case for upsells has been made many times, but then I see the strategy mis-applied over and over again.

    Don't withhold something from your original product, just so you have another product for your sales funnel.

    An upsell, if you use one, should be attractive to the same market - but should NOT be something that makes your original product "that much better". Not an "extension" of the original product.

    Remember, you just spent the entirety of your sales letter convincing the buyer that there was no better solution. You just sold him the bee's knees. Don't ask him to pay more for the stinger.

    Many vendors will tell you, that the upsell isn't necessary to make their solution valuable - but the customer's perception is that he has just been cheated, and will be less than satisfied with what he just purchased.

    We've all read about "leaving money on the table". BS!!!

    Instead, simply use follow up marketing strategies with your buyers. You just put them onto a new list. (You do have a segmented list, don't you?) If you don't send them a series of follow up emails with occasional offers over time... THEN you're leaving money on the table.

    Personally, as a customer, I hate upsells! In about 15 years in IM, I can easily count the number of upsells I've purchased on one hand. Hit me with 2 or more upsells, and you immediately get into my bad graces and have probably lost me as a customer, for good. You can bet that a number of your own customers feel the same.
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  • Profile picture of the author AidenTingley
    I have seen people use both of these methods and they seem to work, It really depends on the product, If it adds massive value then yea higher price...

    If its on par with the FE then same or lower
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