Higher Priced Upsells OR Lower Priced Upsells

I prefer like higher cost for upsell. The cost can be double or even triple from the main product
It can double my profit of course.
I joint course and read some report, ebook. All of it suggest like this one .
I like this method. I think many marketer do the same also. half of price can be given in downsale

-Muhamad Edison A

I know one marketer who swears that a lower price upsell works better.
He just doesn't swear by it, his tests shows this to be true. I don't have
enough data of my own to argue either way.

But from a common sense perspective, the idea of an upsell comes from
adding a feature to a primary sale. "Would you want a soda with that?"
"Do you want the undercoating?" In each case this was just an addition to the
price and nowhere close to the primary price.

-Ray Edwards

I would prefer a monthly subscription product if you have that available, beats either a lower or higher priced one-off sale.

I think upsell higher then if they aren't interested then offer a downsell

Higher priced upsells tend to put people off

By offering lower priced upsells, your customers rationalize that it is not much more to pay and it is worth an attempt even though it might not work.

I rarely ever use an upsell in my products.

I know, a lot of you guys are going to tell me, "you're leaving money on the table."

I just really don't feel comfortable confronting my buyers with tons of upsells and OTOs.

I don't care if it brings me a couple more hundred or thousand bucks.

I hate seeing them when I buy products.

______

However, to answer your question in the end, I will say that lower priced upsells do convert more in my opinion because it's almost like the person is saving more. And since somebody has already bought something at let's say $49 bucks, spending maybe another $29 wouldn't seem like a problem since they just spent more of that a couple seconds ago, as opposed to if the opposite were to happen.

Look at the current rends with upsells these days you'll notice that the funnels mostly follow the same formula. $4-$9.95 on the FE -> $9-$17 on the OTO1 -> $27-$47 on OTO2. Now this is not layer in stone but what I have seen being used as of late.

I like OTO's because they increase my customer lifetime value with very little effort since there in the buyer mode already.

What you could do is segment your list based on your buyers and how much they purchased in your funnel and offer products to them accordingly. So the higher the OTO purchase the higher your backend offers to particular list.

Thanks,
Bryan Lillard

For the OP...

Lower cost upsells, if any.
I say "if any", because there are many, many times when I wouldn't advise the use of an upsell, at all.

As for the rest of the comments made here...

It depends primarily on your front-end product as to whether or not you should even have an upsell. Once you reach a certain level of pricing, just the existence of an upsell may leave your customer with the perception that he/she has just bought a "less than complete" (inadequate, inferior) solution.

I know the case for upsells has been made many times, but then I see the strategy mis-applied over and over again.

Don't withhold something from your original product, just so you have another product for your sales funnel.

An upsell, if you use one, should be attractive to the same market - but should NOT be something that makes your original product "that much better". Not an "extension" of the original product.

Remember, you just spent the entirety of your sales letter convincing the buyer that there was no better solution. You just sold him the bee's knees. Don't ask him to pay more for the stinger.

Many vendors will tell you, that the upsell isn't necessary to make their solution valuable - but the customer's perception is that he has just been cheated, and will be less than satisfied with what he just purchased.

We've all read about "leaving money on the table". BS!!!

Instead, simply use follow up marketing strategies with your buyers. You just put them onto a new list. (You do have a segmented list, don't you?) If you don't send them a series of follow up emails with occasional offers over time... THEN you're leaving money on the table.

Personally, as a customer, I hate upsells! In about 15 years in IM, I can easily count the number of upsells I've purchased on one hand. Hit me with 2 or more upsells, and you immediately get into my bad graces and have probably lost me as a customer, for good. You can bet that a number of your own customers feel the same.

I have seen people use both of these methods and they seem to work, It really depends on the product, If it adds massive value then yea higher price...

If its on par with the FE then same or lower