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A couple hundred visitors a day but no conversions

by AcuityLabs
12 replies
I have a website basically dedicated entirely to being a niche store. I have started being active on social media for about a week now, and have been getting around 200 visitors each day. The website is fairly new and I have only been actively trying to get traffic to it for a week.
How long to know whether or not I should change something?
Strategies for higher conversions?
Should I start a new project?
Any other helpful tips much appreciated.
#conversions #couple #day #hundred #visitors
  • Profile picture of the author HeroZlatan
    It really depends on the niche to give it a proper evaluation. One of my properties gets close to 40,000 unique visitors a day but a very small percentage of that end up purchasing services. This is because it's a younger demographic without much income.

    200 visitors/day isn't much of a sample size unless it's a higher end niche, with an older demographic boasting six figure household incomes. Even then, anything under 1000 unique visitors is very low in most cases.

    The site is relatively new and you've only been driving traffic to it for a week. Certainly no reason to quit or even change anything yet. Keep pushing traffic to it, at least for another 3 weeks, and see what happens.

    Once you get traffic up, if you still don't see any conversions, maybe you should reevaluate your strategy. But I think it's too soon to pull the plug.
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  • Profile picture of the author yordanov
    Join to FB groups similar with your site niche. The send them article plus link to your site.
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  • Profile picture of the author Randall Magwood
    What is your site? Why do you limit it to social marketing? What do you sell?
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    Get in contact with me
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  • Profile picture of the author Nate Simms
    200 visitors per day for a week? So, only 1,400 visitors?

    ... regardless of what niche you are in or what you are selling, that is not enough of a sample size to make any kind of decision. Keep doing what you are doing. Once you hit, say, 8,000 - 10,000 visitors without a sell, you can start slowly changing different elements around to see if anything works.

    The secret sauce here is "split testing." Try two different headlines, different calls to action, etc.

    ... but, at this point -- again -- 1,400 is not enough to make any type of rationalized decision.
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  • Profile picture of the author Edwin Torres
    You might be driving un-targeted traffic to your website. Try using Facebook ads as it lets you drill down exactly to what your target market is.
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    • Profile picture of the author Dennis Seymour
      You can do a lot of things but for now, check the traffic. Are these guys really buyers or just looking for information? You can find out by checking keywords you are ranking for in Webmaster tools. Some keywords are obvious "buy" keyword phrases so if you are ranking more on informational ones, then you might want to fix up a lead generating system, build your email list or something for visitors like that and offer a discount.

      Get that first sale. Once you figure that out, focus on generating that traffic. The more, the better.
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      Visit the LeapFroggr Blog for SEO and Digital Marketing Tips and Strategies and be sure to sign up for your FREE Digital Marketing eBook.
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  • Profile picture of the author Kate C
    I would suggest that you put an opt in form on your site with an irresistible offer so that you can sign people up to your mailing list. Once they are there you can woo them with free information and tutorials on some days and a direct link to your product on others. Depending on how your website is set up, some people may just be browsing and you need to capture their attention. 200 visitors is good when you consider that those are the kind of numbers driven to your site when you buy a solo ad so you expect some of them to convert if the offer is good. Its not about the number but the offer itself and how enticing it is.
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  • Profile picture of the author ACandi
    Hi,

    You can turn the visitors into leads by offering a free digital product relevant to your niche and creating a newsletter with information, special offers and promotion of different products in your niche store.

    Of course that would mean getting some relevant PLR product to give away and an email marketing service

    LB.
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    Turn $50 into $500!
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  • Profile picture of the author astral walker
    Originally Posted by AcuityLabs View Post

    I have a website basically dedicated entirely to being a niche store. I have started being active on social media for about a week now, and have been getting around 200 visitors each day. The website is fairly new and I have only been actively trying to get traffic to it for a week.
    How long to know whether or not I should change something?
    Strategies for higher conversions?
    Should I start a new project?
    Any other helpful tips much appreciated.
    What is your website link? Which product or service are you promoting? I will need to take a look at it before I suggest you anything.
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  • Profile picture of the author seobro
    Please PM me your link so I can see what is going one. I have found the following is common in my experience.

    • High ticket items ie sports cars. Those have poor conversion.
    • Body copy has grammar errors. It kills % conversion.
    • Color schemes or navigation is poor.
    • Very S-L-O-W loading web pages.
    • Shopping cart errors.
    Worst mistake is to have shopping cart errors. That way people cannot order your items and you get no orders as in zero.
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    http://www.seobro.com
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  • Profile picture of the author AcuityLabs
    veganhumanity.com

    thats my site

    I don't have the cash for paid ads at the moment.
    anyone have some solid suggestions for non paid alternatives to social media traffic?

    In the process of implementing email list marketing with my site. Anyone have any good suggestions for plugins that popup the opt in form?

    Suggestions and help anything related to my site or this post have been and are much appreciated
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  • Profile picture of the author CyberHaggis
    Hi, Theres no magical way to make lot of visitors overnight. You have to work hard to achieve it.
    Thanks.
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