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How to prmote Digital products like Themes, Plugins, script ? Any Suggestion?

by themology
9 replies
Hi Warrior Forum Rockers. I am a Developer, working on mainly WordPress. Till now I am selling products on various marketplace, like Envato, but I determine to move in my own site and that's why I created themology.net .

Come to the point, I know to develop or write code, but don't have experience or knowledge on Marketing, that's why I cam here and looking for a appropriate service to buy. But here allot of service or Technics people selling, and I don't know which one will be perfect for me .

Please help me or suggest me a way. Thanks in advance
#digital #plugins #prmote #products #script #suggestion #themes #themology
  • Profile picture of the author MuhamadEdisonA
    You can sell your product on WSO in this forum, but you have to buld your reputation like make minimal 50 post..
    Then make your tread on WSO...

    (Last time i need developer WP theme. Do you have a website?)
    Signature
    Launch in April, 25th 2020. Earn Up to $98 per Visitor& JVZoo Instant Commission plus Over $1,100 + in Cash JV Prizes! Launch in April, 25th]
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  • Profile picture of the author Joey Look
    Make Screen Record Video to show people how it work & what's the benefit for the plugin you're selling and provide your link at the description... or do some pay ads to advertising~ :-)
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    • Profile picture of the author Latoon Technologies
      I THINK IF YOU DON'T HAVE THE PROPER EXPERIENCE OF PROMOTING YOUR PRODUCT, YOU SHOULD ENLIST IT IN THE BELOW LISTED PLATFORMS . YOU SHOULD CONCENTRATE ON DEVELOPING GREAT PRODUCTS AND IT WILL BE MARKETED BY OTHER WITHOUT SPENDING A PENNY. HERE ARE SOME OF THE PLATEFORMS:

      THEME FOREST
      TEMPLAMATIC
      BUYSTOCKDESIGN
      FLASHDEN
      SITEPOINT
      TALKFREELANCE
      WEBMASTER-TALK
      EBAY


      THANKS
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      • Profile picture of the author themology
        Originally Posted by Latoon Technologies View Post

        I THINK IF YOU DON'T HAVE THE PROPER EXPERIENCE OF PROMOTING YOUR PRODUCT, YOU SHOULD ENLIST IT IN THE BELOW LISTED PLATFORMS . YOU SHOULD CONCENTRATE ON DEVELOPING GREAT PRODUCTS AND IT WILL BE MARKETED BY OTHER WITHOUT SPENDING A PENNY. HERE ARE SOME OF THE PLATEFORMS:

        THEME FOREST
        TEMPLAMATIC
        BUYSTOCKDESIGN
        FLASHDEN
        SITEPOINT
        TALKFREELANCE
        WEBMASTER-TALK
        EBAY


        THANKS
        Thanks for the reference, As I mentioned, I am already an author of Themeforst Market, but want to build my own market to sale my products.
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    • Profile picture of the author themology
      Originally Posted by Joey Look View Post

      Make Screen Record Video to show people how it work & what's the benefit for the plugin you're selling and provide your link at the description... or do some pay ads to advertising~ :-)
      This really something I was thinking about. Thanks for the great idea.
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  • Profile picture of the author Marx Vergel Melencio
    Themology,

    SIMPLIFY USER EXPERIENCE -- Before promoting your site, I think you should first work on your onsite content so as to improve conversions. Non-tech savvy people just want to see how a theme looks, or know how a plugin works, and if it best matches exactly what they're looking for. So, here are my suggestions:

    • Navigability -- Give them a quick and easy way to look through your premium WP themes and premium WP plugins (main tabs). They should instantly see your premium WP themes in action (demo links for each premium WP theme). They should be able to simply watch and read how your premium WP plugins work (links to videos with written content);

    They must be able to quickly verify your relevant expertise (main tab with links to guide / tutorial / how to videos and written content). They should also be capable of easily knowing what your customers have to say about your products (main tab for customer reviews and testimonials), and how to contact you (main tab for contact details and support resources like email ticketing platform, live chat platform and phone support numbers if any); and

    Once they become your subscribers -- You can inform them about your new content, your premium themes and plugins, free themes and plugins that you've recently added, and so on ...

    • Actionable Landing Page -- Offer an opt-in product in your landing page. Place an attention-grabbing headline, a brief and enticing overview of the benefits users can get from your opt-in product, and a professional video that details each benefit of your opt-in product with a compelling message that effectively convinces them to get your product in exchange for their first names and emails; and

    Your opt-in offer can be a compiled set of your free WP themes and plugins. In order for users to quickly and easily learn more about a free WP theme or plugin in these compiled sets -- Include ViewFirst shortcut icons in each free theme and plugin. These shortcut icons should point to your site's pages for those free WP themes and plugins ...

    • Then, promote your opt-in product -- Find online places where your target customers hang out. They most likely search for relevant terms in Google and Bing and Youtube. They most likely spend time in Facebook. They're most likely members of relevant Facebook groups and Web forums. They're most likely subscribers and regular viewers of certain blogs and Youtube channels. And so on. So:

    Advertise in Google, Facebook, Bing, Youtube and other relevant networks -- Of course, first learn about necessary fundamentals and test out small advertising campaigns, so you won't end up losing a lot of money; and

    Actively participate and initiate relevant discussions in those online places (Web forums, Facebook pages, Facebook groups, blogs, etc.) -- This can increase your chances in getting a good response from the admins of those online places when you contact them so as to negotiate strategic affiliate partnerships, or ad banner placements, or advert placements, or guest posting arrangements and so on ...

    That's it for now. Cheers!
    Signature
    • Lead Clinical AI Strategist @ Theoria Medical (MI, U.S.)
    • Chief Machine Learning Engineer @ ARIA Research (Sydney, AU)
    • Lead GenAI SEO Campaign Engineer @ Kiteworks, Inc. (SF, U.S.)
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    • Profile picture of the author krrahman
      Originally Posted by Marx Vergel Melencio View Post

      Themology,

      SIMPLIFY USER EXPERIENCE — Before promoting your site, I think you should first work on your onsite content so as to improve conversions. Non-tech savvy people just want to see how a theme looks, or know how a plugin works, and if it best matches exactly what they're looking for. So, here are my suggestions:

      • Navigability — Give them a quick and easy way to look through your premium WP themes and premium WP plugins (main tabs). They should instantly see your premium WP themes in action (demo links for each premium WP theme). They should be able to simply watch and read how your premium WP plugins work (links to videos with written content);

      They must be able to quickly verify your relevant expertise (main tab with links to guide / tutorial / how to videos and written content). They should also be capable of easily knowing what your customers have to say about your products (main tab for customer reviews and testimonials), and how to contact you (main tab for contact details and support resources like email ticketing platform, live chat platform and phone support numbers if any); and

      Once they become your subscribers — You can inform them about your new content, your premium themes and plugins, free themes and plugins that you've recently added, and so on ...

      • Actionable Landing Page — Offer an opt-in product in your landing page. Place an attention-grabbing headline, a brief and enticing overview of the benefits users can get from your opt-in product, and a professional video that details each benefit of your opt-in product with a compelling message that effectively convinces them to get your product in exchange for their first names and emails; and

      Your opt-in offer can be a compiled set of your free WP themes and plugins. In order for users to quickly and easily learn more about a free WP theme or plugin in these compiled sets — Include ViewFirst shortcut icons in each free theme and plugin. These shortcut icons should point to your site's pages for those free WP themes and plugins ...

      • Then, promote your opt-in product — Find online places where your target customers hang out. They most likely search for relevant terms in Google and Bing and Youtube. They most likely spend time in Facebook. They're most likely members of relevant Facebook groups and Web forums. They're most likely subscribers and regular viewers of certain blogs and Youtube channels. And so on. So:

      Advertise in Google, Facebook, Bing, Youtube and other relevant networks — Of course, first learn about necessary fundamentals and test out small advertising campaigns, so you won't end up losing a lot of money; and

      Actively participate and initiate relevant discussions in those online places (Web forums, Facebook pages, Facebook groups, blogs, etc.) — This can increase your chances in getting a good response from the admins of those online places when you contact them so as to negotiate strategic affiliate partnerships, or ad banner placements, or advert placements, or guest posting arrangements and so on ...

      That's it for now. Cheers!
      Thank you for big efforts to make the issue more clear. I also have a plan to sell my digital products like, email template, customized web button, content box etc. Please give me a guideline to start my selling. I am looking for your wise and explanatory suggestions. For your Information, I am a graphic designer as well as new in internet marketing. Thanks
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      Administrative Support
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      • Profile picture of the author Marx Vergel Melencio
        Krrahman,

        You can do the same things that I mentioned in my post above -- Simplify user experience. Your target customers are simply looking for email templates and call-to-action buttons. So:

        • Make it easy for them to look through and buy your premium email templates and premium CTA buttons -- These could be two main tabs (or more if you offer other premium products like "content boxes" as you mentioned). Each can point to a page with a brief overview, organized categories and neat sub categories for your premium email templates and CTA buttons. Brief descriptions and previews of your premium email templates and CTA buttons. Links to show bigger previews, etc.;

        • Make it quick and easy for them to learn more and book your premium custom services -- This can be a main tab that points to a page with video and brief overview about the benefits they can get from your premium custom services;

        • Make it quick and easy for them to contact you and to learn what other customers have to say about your products and services -- These can be main tabs that point to your contact page with your live chat platform and your email ticketing platform and your support emails and numbers, and to a review / testimonial page;

        • Make it quick and easy for them to verify that you know what you're talking about, that you know what you're doing, and that you know the value of what you know and what you do for them -- Provide in your site top quality content like videos, written posts, infographics, news stories and so on about relevant topics and sub topics; and

        • Offer an opt-in product in your landing page -- Offer compiled sets of free email templates and free CTA buttons. This time, include shortcut icons in each set that points to your premium custom services page, because people who give their emails to you so they can download your free email templates and CTA buttons may also want your premium custom services ...

        At this point -- Find the online places where they hang out. Participate and initiate relevant discussions in those online places. Advertise in those online places ...

        NOTE: Consider integrating Facebook retargeting code and Bing remarketing code into the pages of your site. This will allow you to continue promoting your opt-in product (via ads) to people who have already been to your site but have yet to get your opt-in product or buy your premium products and services. Your Facebook ads will be displayed to them while they're in Facebook. Your Bing ads will be displayed to them after they search for relevant terms in Bing, and while they're spending time in other relevant sites with Bing ads ...

        That's it for now. Cheers!
        Signature
        • Lead Clinical AI Strategist @ Theoria Medical (MI, U.S.)
        • Chief Machine Learning Engineer @ ARIA Research (Sydney, AU)
        • Lead GenAI SEO Campaign Engineer @ Kiteworks, Inc. (SF, U.S.)
        {{ DiscussionBoard.errors[9941185].message }}
    • Profile picture of the author themology
      Originally Posted by Marx Vergel Melencio View Post

      Themology,

      SIMPLIFY USER EXPERIENCE -- Before promoting your site, I think you should first work on your onsite content so as to improve conversions. Non-tech savvy people just want to see how a theme looks, or know how a plugin works, and if it best matches exactly what they're looking for. So, here are my suggestions:

      • Navigability -- Give them a quick and easy way to look through your premium WP themes and premium WP plugins (main tabs). They should instantly see your premium WP themes in action (demo links for each premium WP theme). They should be able to simply watch and read how your premium WP plugins work (links to videos with written content);

      They must be able to quickly verify your relevant expertise (main tab with links to guide / tutorial / how to videos and written content). They should also be capable of easily knowing what your customers have to say about your products (main tab for customer reviews and testimonials), and how to contact you (main tab for contact details and support resources like email ticketing platform, live chat platform and phone support numbers if any); and

      Once they become your subscribers -- You can inform them about your new content, your premium themes and plugins, free themes and plugins that you've recently added, and so on ...

      • Actionable Landing Page -- Offer an opt-in product in your landing page. Place an attention-grabbing headline, a brief and enticing overview of the benefits users can get from your opt-in product, and a professional video that details each benefit of your opt-in product with a compelling message that effectively convinces them to get your product in exchange for their first names and emails; and

      Your opt-in offer can be a compiled set of your free WP themes and plugins. In order for users to quickly and easily learn more about a free WP theme or plugin in these compiled sets -- Include ViewFirst shortcut icons in each free theme and plugin. These shortcut icons should point to your site's pages for those free WP themes and plugins ...

      • Then, promote your opt-in product -- Find online places where your target customers hang out. They most likely search for relevant terms in Google and Bing and Youtube. They most likely spend time in Facebook. They're most likely members of relevant Facebook groups and Web forums. They're most likely subscribers and regular viewers of certain blogs and Youtube channels. And so on. So:

      Advertise in Google, Facebook, Bing, Youtube and other relevant networks -- Of course, first learn about necessary fundamentals and test out small advertising campaigns, so you won't end up losing a lot of money; and

      Actively participate and initiate relevant discussions in those online places (Web forums, Facebook pages, Facebook groups, blogs, etc.) -- This can increase your chances in getting a good response from the admins of those online places when you contact them so as to negotiate strategic affiliate partnerships, or ad banner placements, or advert placements, or guest posting arrangements and so on ...

      That's it for now. Cheers!
      Thanks bro the clear information, though most of things I did already, now focusing on rest of the point.
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