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Here's Another "Biggest I.M Myths" Thread -- But Wait There's More ...

by The Niche Man
27 replies
There's been dozens of "What's the Biggest Internet Marketing Myths Threads and post over the years. Some of the all time favorites is ...

- You can get rich with no work.
- Internet marketing is easy.
- There's hidden and highly Guarded secrets to success - known only by Guru's with long white beards.
... And more.

But I notice as I work with more small businesses new to marketing online (yes, there's still a few virgins) I notice new myths emerging.

Note: These are myths many small business professionals fall victim to, so most don't have the pie-in-the-sky attitude most newbies to Internet marketing have. Yet they still fall victim to the barrage of online marketing myths that spring up constantly.

Instead of me repeating them, here's an article I read yesterday that reflects this trend. They all can and do apply to new and seasoned Internet Marketers as well - the market is trending this way fast.

I'm sure many of you can use these as marketing opportunities or door openers to set "newbie small businesses" straight.

Five Myths of Internet Marketing ... Most Independent Professionals Have.

Feel free to add your own myths you've overcome, discovered or observed. Except the easy money, get rich quick, myths please.
#biggest im myths #thread #wait
  • Profile picture of the author talfighel
    One of the biggest myths when it comes to making money online is that you don't have to invest money to make money AND you don't have to invest money into paid ads either.

    People are TAUGHT that they can make money online with:

    Only free marketing techniques.

    If you need to join a program and pay a fee once or each month, then it is a scam.
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    • Profile picture of the author heavysm
      Originally Posted by talfighel View Post

      One of the biggest myths when it comes to making money online is that you don't have to invest money to make money AND you don't have to invest money into paid ads either.

      People are TAUGHT that they can make money online with:

      Only free marketing techniques.
      I think of paid traffic as scaling up systems that are already proven to work.

      Much of my success starting out came from free traffic such as youtube, slideshare, SEO etc so I'm not entirely sure what you're talking about equating success with paid ads/traffic.

      I do agree, however, that free traffic can only take you so far and paid traffic can help you grow faster.

      Originally Posted by talfighel View Post


      If you need to join a program and pay a fee once or each month, then it is a scam.
      Programs that charge a fee one time or have monthly fees are scams? So all programs ever, then? Lol

      You need to elaborate on this, sir.
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  • Profile picture of the author Steve B
    Originally Posted by The Niche Man View Post

    Feel free to add your own myths you've overcome, discovered or observed. Except the easy money, get rich quick, myths please.

    If you've heard this piece of advice once you've heard it a thousand times: "Just take massive action!"

    The article quoted and the five myths spoken of speak to the core of "just taking action." Action is never the right answer. A washing machine exhibits lots of action but it never goes anywhere.

    Don't tell anyone again . . . just take action.

    You have to do things that are smart, have a purpose, and contribute to your overall strategies and plans. Just any old action is never enough.

    Steve
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  • Profile picture of the author JohnMcCabe
    If we're talking about the small business community, not "IM", here's one that many SEO charlatans are promoting:

    "Get on the first page of Google, and all your worries are over."

    Even if you get a #1 listing for "widget service mytown", there's no guarantee your business will benefit. If "mytown" is Mayberry, maybe. But if I'm on the west end of Minneapolis and your shop is on the east side of St. Paul, you better have a lot more going for you than that listing if you want more than a click from me.

    Allow me to rewrite one of those myths so it makes some economic sense...

    Do whatever it takes to get the right people on your email list and keep the wrong ones off of it.
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    • Profile picture of the author discrat
      Originally Posted by JohnMcCabe View Post

      If we're talking about the small business community, not "IM", here's one that many SEO charlatans are promoting:

      "Get on the first page of Google, and all your worries are over."

      .
      maybe for that day
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    • Profile picture of the author heavysm
      Originally Posted by JohnMcCabe View Post

      If we're talking about the small business community, not "IM", here's one that many SEO charlatans are promoting:

      "Get on the first page of Google, and all your worries are over."

      Even if you get a #1 listing for "widget service mytown", there's no guarantee your business will benefit. If "mytown" is Mayberry, maybe. But if I'm on the west end of Minneapolis and your shop is on the east side of St. Paul, you better have a lot more going for you than that listing if you want more than a click from me.

      Allow me to rewrite one of those myths so it makes some economic sense...

      Do whatever it takes to get the right people on your email list and keep the wrong ones off of it.
      Having done SEO for several years, this one hurts a bit.

      I recall a few sites happily ranked top 3, traffic was there but wait...no sales??

      Conversions, site layout, copywriting...so much stuff my SEO mindset wasn't fully acclimated to understand 3+ years ago.
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  • Profile picture of the author salegurus
    Interesting Read...
    This one would probably cause 80% of the WF ("Money Is In The List" Cult) to have a stroke on the spot...

    Myth #3 – Do whatever it takes to build your list.

    There's no question that a substantial opt-in mailing list is a valuable marketing asset, but the quality of names on your list is much more important than the quantity.

    Acquiring names through giveaways of other people's material, trading lists with joint venture partners, or purchasing them from a vendor rarely provides qualified buyers truly interested in your services.

    Absolutely, ask your site visitors and people you meet to join your mailing list and offer them something of value in return. A well-written ezine, helpful report, or informative audio are all effective premiums. But, your premium should be directly related to the services you provide and also serve to increase your professional credibility.

    Names acquired from promotional gimmicks or unknown sources seldom turn into paying clients.
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    • Profile picture of the author Ryan W Milligan
      Originally Posted by salegurus View Post

      Interesting Read...
      This one would probably cause 80% of the WF ("Money Is In The List" Cult) to have a stroke on the spot...


      I have to agree. I am an avid list builder, truthfully I make at least 40% of my income off of list-building but I could drop it and replace it with something else and make just as much money.


      People should learn to focus on one thing and one thing only for a source of income and then when that one thing becomes second nature, add something else in. Repeat the cycle and four figure days aren't far away.
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      • Profile picture of the author dhiraj192
        Myth: The Money is in the List

        Truth: The money is in the list of responsive subscribers who open your emails, trust you enough to click your links and want to buy offers in your marketplace.
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  • Profile picture of the author Ryan W Milligan
    The biggest myth is "Earn $1'000'000 in just 3 clicks! Its that simple!"


    IM isn't easy. It's hard work, if you are a newbie don't be fooled.
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  • Profile picture of the author Raydal
    Myth #4 - Killer copy is the secret to sales.
    Hype-laden web copy may be effective in selling certain info-products or courses, but it hardly inspires trust. You're not going to convince anyone to hire you individually as a consultant, coach, trainer, designer, or financial advisor by offering "not one, not two, but three valuable bonuses" as if you were selling steak knives on late-night TV.
    I found this "myth" a little contradictory. The writer assumes that "killer copy" and
    "Hype-laden web copy" are synonymous, but they are NOT. Killer copy, by
    definition is copy that CONVERTS so that is not a myth at all.

    Myth #2 - More traffic translates to increased profits.
    The only result that more traffic to your web site guarantees you is increased bandwidth use by your web host. Before spending money on banner ads, web directories, or pay-per-click listings to drive more visitors to your site, you need to be sure that they'll want to do business with you once they get there.
    IF you are already making profit then more traffic would mean more profit, so that
    is not a myth at all. If you have a website that is converting at 2% then the more
    traffic you generate the more sales you would make. So that's no myth.

    -Ray Edwards
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    • Profile picture of the author The Niche Man
      Originally Posted by Raydal View Post

      I found this "myth" a little contradictory. The writer assumes that "killer copy" and
      "Hype-laden web copy" are synonymous, but they are NOT. Killer copy, by
      definition is copy that CONVERTS so that is not a myth at all.
      Keen observation, sounds like he got his definitions mixed up. Or just decided "Killer" was a better heading or couldn't use "hype" twice in back-to-back sentences (over-writing). I'm sure the spirit of his meaning fell under "hype".

      Originally Posted by Raydal View Post

      I
      IF you are already making profit then more traffic would mean more profit, so that
      is not a myth at all. If you have a website that is converting at 2% then the more
      traffic you generate the more sales you would make. So that's no myth.

      -Ray Edwards
      I get your point, but he never mentioned profit or converting. That's why I got the impression he was talking about a person with little or no conversions - thinking if they just got more traffic it would solve the problem. I've fell in the trap a time or two myself in my greener days. It's been a sales tactic used by many ad reps on me also. They'd suggest I just needed to run my ad longer, buy more traffic or increase my adspend in other ways. I never entertained the possibility my Ad or offer could have sucked. Expensive lesson learned. Check!
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  • Profile picture of the author selfdisciplineacademy
    Indeed...

    There is a lot of hype, however partially each of these so-called myths has some truth to it.
    For example

    'Internet Marketing is easy'
    Of course it not as easy as people make it sound, but it's much easier then offline marketing, running a business, seminar industry etc
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  • Profile picture of the author Slade556
    Originally Posted by The Niche Man View Post

    There's been dozens of "What's the Biggest Internet Marketing Myths Threads and post over the years. Some of the all time favorites is ...

    - You can get rich with no work.
    - Internet marketing is easy.
    - There's hidden and highly Guarded secrets to success - known only by Guru's with long white beards.
    ... And more.
    Yeah, these are awesome, especially the first one. People will believe anything these days, nobody wants to work anymore.
    I'm glad the article talks about Myth#2. @Ray, I think the main idea is that many expect the sales to increase just because the traffic does, but they don't do anything to make their product interesting! Just because traffic is good, it doesn't mean you will get rich overnight, you'd have to work on making people want to buy from you.
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    • Profile picture of the author Perseverance
      Originally Posted by Slade556 View Post

      Yeah, these are awesome, especially the first one. People will believe anything these days, nobody wants to work anymore.
      I'm glad the article talks about Myth#2. @Ray, I think the main idea is that many expect the sales to increase just because the traffic does, but they don't do anything to make their product interesting! Just because traffic is good, it doesn't mean you will get rich overnight, you'd have to work on making people want to buy from you.
      Yes, many myths about internet marketing...

      I wonder what percentage of people are actually making a living from internet marketing??
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      • Profile picture of the author The Niche Man
        Originally Posted by Perseverance View Post

        I wonder what percentage of people are actually making a living from internet marketing??
        Judging by the sig post a lot of people is raking it in hand over fist. But of course you could just ask the question in a thread post. No not that, just joking
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      • Profile picture of the author Rory Singh
        Yes, many myths about internet marketing...I wonder what percentage of people are actually making a living from internet marketing??
        Typical results will vary...

        Most people (typical) won't stay in the game long enough to learn how to succeed. And if they do come back to IM, they can be bitter.

        So lots of traffic, Google, page one results, good products, your own ebook, none of that matters if you don't learn the skill sets necessary to 'win' in this game.

        And all of your actions will stem from your 'Mindset'. Having a mindset that doesn't support you will make all your actions 'fruitless'.
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        • Profile picture of the author The Niche Man
          Originally Posted by Rory Singh View Post

          Typical results will vary...

          Most people (typical) won't stay in the game long enough to learn how to succeed. And if they do come back to IM, they can be bitter.
          Yes, Internet marketing is a game of attrition. It's a long distance race (or marathon in many cases) as opposed to a sprint. Contrary to the myth/rumor of fast money and quick success.

          Unfortunately, when "Reality" slaps most people upside the head , they can get bitter as you said, instead of better. It's like when you first discovered there is no Santa Claus, but someone had to actually work hard for those gifts.
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        • Profile picture of the author Perseverance
          Originally Posted by Rory Singh View Post

          Typical results will vary...

          Most people (typical) won't stay in the game long enough to learn how to succeed. And if they do come back to IM, they can be bitter.

          So lots of traffic, Google, page one results, good products, your own ebook, none of that matters if you don't learn the skill sets necessary to 'win' in this game.

          And all of your actions will stem from your 'Mindset'. Having a mindset that doesn't support you will make all your actions 'fruitless'.
          Very well said, I too think mindset (psychology) of the person plays a big roll in their success, like 80%......

          If many people dabble in it then leave it is because their belief was not strong enough to go the distance.

          Looks like there is plenty of information out there, maybe too much
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          • Profile picture of the author The Niche Man
            Originally Posted by Perseverance View Post

            Very well said, I too think mindset (psychology) of the person plays a big roll in their success, like 80%......

            If many people dabble in it then leave it is because their belief was not strong enough to go the distance.

            Looks like there is plenty of information out there, maybe too much
            That's a good point. That's why one of the best online marketing skills to master now I.M.O, isn't marketing, programing or list building. It's how to separate the meat from the bones because of the deluge of information.

            You can do like some people, put blinders on and try to ignore it, but that's an excellent way to fall behind, miss something important or become obsolete.

            Of course the basic principles never change, but the way we execute, deliver and apply them certainly has. Like a mile-a-minute.

            Or you can try and process everything that comes in sight. Risking information overload. The sweet spot is falling somewhere in between the two extremes, I.M.O. I'm still aiming for it, let you know when I hit it.
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  • Profile picture of the author Ayawa
    Do you believe that I really need to help you? That's the biggest myth.
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  • Profile picture of the author Brent Stangel
    There's hidden and highly Guarded secrets to success - known only by Guru's with long white beards.
    I don't have a long, White beard??
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    • Profile picture of the author stolf
      Originally Posted by Brent Stangel View Post

      I don't have a long, White beard??

      He said Guru's....
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      • Profile picture of the author Brent Stangel
        Originally Posted by stolf View Post

        He said Guru's....
        I know how to read...
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Brent Stangel View Post

      I don't have a long, White beard??
      Don't sweat it. Long white beards are highly overrated, not to mention itchy in the summer...
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  • Profile picture of the author supratos
    Please Guys Need Help i can't Get 1 $ With My channel youtube :'(
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    • Profile picture of the author The Niche Man
      Originally Posted by supratos View Post

      Please Guys Need Help i can't Get 1 $ With My channel youtube :'(
      Someone on this thread might be able to help. But you'll have to share more info than that. For example ...

      • What are you marketing?
      • How have you marketed?
      • How long have been doing it.
      • Are you capturing names to build a list?
      • Who is your target market (are you sure YouTube is the best way to reach them)?
      And any other information you can add.


      Note: Depending on your product, offer and call to action - you may be asking too much from your YouTube channel page to close sales. It may be a better strategy to use it as a lead capture page so you can market to them multiple times instead of one hit or miss attempt.

      Also if you don't get enough answers, you might want to ask your question by starting your own thread..
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