Advice on what to put on a personal website to land a job in marketing.

8 replies
I still have a very big interest in Internet entrepreneurship. I am also trying to land a marketing job with a brick and mortar organization.


I like some feedback as to what I should put on my personal website to help me land that marketing job.


Here's what I'm thinking.
A short about me page, similar to a cover letter.
A page that showcases my portfolio. Most of it is written work and my resume.
A page dedicated to my skills.
a blog page where I can comment on new trends in marketing.



I have a portfolio that is a PDF. Should I leave the portfolio as a downloadable document, or should the content be directly on the page? Like I said, most of my work is written, but I do have some graphical items.


Any advice on what I should shoot for with the website would be greatly appreciated. I tried constructing the pages was and it turned out to be a bunch of pages with way too much text.


For some reason, talking about myself is not something I do well.
#advice #job #land #marketing #personal #put #website
  • Profile picture of the author ksmusselman
    Originally Posted by wheelstb View Post

    I still have a very big interest in Internet entrepreneurship. I am also trying to land a marketing job with a brick and mortar organization.


    I like some feedback as to what I should put on my personal website to help me land that marketing job.


    Here's what I'm thinking.
    A short about me page, similar to a cover letter.
    A page that showcases my portfolio. Most of it is written work and my resume.
    A page dedicated to my skills.
    a blog page where I can comment on new trends in marketing.



    I have a portfolio that is a PDF. Should I leave the portfolio as a downloadable document, or should the content be directly on the page? Like I said, most of my work is written, but I do have some graphical items.


    Any advice on what I should shoot for with the website would be greatly appreciated. I tried constructing the pages was and it turned out to be a bunch of pages with way too much text.


    For some reason, talking about myself is not something I do well.
    I would do all of this plus I would have a page specifically for your Resume or Curricula Vitae and not have it included with your portfolio.

    If you can convert your portfolio into an image(s), you can have it viewable on the site with a link as an option to download it.

    Also, have links that enable employer prospects to view all of your pages in print-friendly format in case they're seriously interested and need the hard copy to show HR.

    Good luck!
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  • Profile picture of the author writeaway
    Why not just put all that time and effort into composing a very professional-looking LINKEDIN profile? Think of your linkedin profile as a resume on STEROIDS! You can network. You can share content. There's so many things you can do.

    Best of all, you can use your LInkedIn profile to "TEST" your resume and come up with the best version for your offline and non-linkedin resume.
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  • Profile picture of the author Chris Lee
    Create a blog on the site where you write about the skills that employers are looking for.

    If it's an SEO strategist job you want, write about SEO. If you don't know a lot to write off the top of your head, study it and do research as you write. But, write with opinion. Don't just jot down a bunch of facts.

    If employers visit your site that you left as a link in your application, those are things that would be pretty impressive to see.
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  • Profile picture of the author Randall Magwood
    Do you have a degree in marketing or business? That would be one of the biggest things that marketing firms and companies will look for in a candidate. But if you don't, then you have to get super creative. To explain it fully would take me about 10 minutes of writing on this forum post.

    In short, approach the situation as if you were trying to acquire the CEO as a client of your's. This is the best way to display your marketing abilities - especially if the CEO hires you.
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  • Profile picture of the author ChrisBa
    I'd also check out LinkedIn and see what others in that profession are doing on their personal sites to give you some ideas
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  • Profile picture of the author wheelstb
    @Writeaway The reason I am starting with a website is because a lot of the job descriptions I see talk about being familiar with managing webpages and content management systems. My thought is that if I can show proficiency by having my own website that would put me ahead of most other people


    @Chris Lee I'm definitely going to have a blog. I will use it as you said to show my expertise in different areas.


    @Randall I do have a business degree. So, at least I have that working for me.


    @Chris B. Great idea. I didn't think of that.
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    • Profile picture of the author kkummerer
      I have a question. If you are on a telephone interview - which is usually the first step in the interview process how would that webpage help you? There is no way for the interviewer to see it while looking at your resume while on the phone. If you do not get past the phone interview, your webpage will not matter.

      If you have some lead time before the interview here's what I would do. Go to LinkedIn and connect with current employees who are in similar roles that you are applying for. Let them know you are interviewing with John Doe for a marketing position at their company and would love to pick their brain before the interview. Talk with those individuals and ask them if managing webpages and content management systems are the bulk of responsibilities for that role? During your interview if you mention that you proactively reached out to current employees about working there it will show initiative and will serve you better in winning the job, rather than a webpage you built. I have done this numerous times in my sales career and 9 times out of 10 I won the job by being aggressive. Best of luck!
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  • Profile picture of the author wheelstb
    Thanks for the advice.


    You're right, having a website doesn't necessarily help me on a phone interview. A lot of the jobs I see online require managing and updating webpages using some kind of content management system. I thought having a website that I know how to do that well. It would also be a easy way for me to showcase my portfolio. Additionally, I was thinking that a website would help me stand out in a positive way when compared to the other jobseekers. I would simply put my web address on the resume next to my email address and phone number.


    Thanks for the tip about reaching out to fellow employees. That is a great idea. Especially, if you are able to get valuable information that you can mention during the interview as a way of showing initiative.


    Thanks again for the advice.
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