Internet Marketers: Is This Google Showing Us More Love ... or Just Sympathy?

9 replies
Google (The Internets 300 lb. Gorilla) has always had the reputation as being secretive, mysterious and shrouded in suspense. It's 'Gotcha' algorithms are legendary for causing the most confident internet marketers to get weak in the knees at the thought of the next bone-jarring update.

But is Google changing it's stripes now. They practically media blasted the world in advance about their next huge change on April 21, 2015. The mobile friendly update is being talked about far and wide. Google has even created and promoted tools to help marketers adapt to the changes, Huh? ... The Mobile Friendly Test

So, is this a new (and improved) Google we're seeing? Will they continue to share future update warnings and help internet marketers adapt to those changes? Or will they go back into the secret mysterious, gotcha mode of the past?

Will Matt Cutts be in less demand now that Google is sharing more? Or is his position as the Go to ... Google "Secrets Agent" man secure?

Your thoughts, opinions or guesses welcome.
#google #internet #love #marketers #showing #sympathy
  • Profile picture of the author Michael Fuentes
    Probably partly inspired by this?

    Bing Reaches 20 Percent Search Market Share Milestone In US

    QUOTE:
    Yahoo and Google both down slightly from Bing's gains ...
    The effective reach of Bing is nearly 33 percent, given that it serves organic results and ads to Yahoo search ...
    /QUOTE

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    • Profile picture of the author The Niche Man
      Originally Posted by Michael Fuentes View Post

      Probably partly inspired by this?

      Bing Reaches 20 Percent Search Market Share Milestone In US

      QUOTE:
      Yahoo and Google both down slightly from Bing's gains ...
      The effective reach of Bing is nearly 33 percent, given that it serves organic results and ads to Yahoo search ...
      /QUOTE

      Hmm! Interesting, never thought of it from that angle. Could be one small factor among many.

      Originally Posted by drem View Post

      To an extent, Google needs to leave website owners in the dark simply because they don't want Bing or other search engines to follow in their footsteps algorithmically.

      I hope I am wrong. If Google were more transparent, it would benefit every website owner.
      I can understand wanting to guard your secrets from the competition. But they may be a little extreme sometimes. I've never heard as much fall out from Bing/Yahoo updates. I think Google pulling back the curtain on this Mobile Friendly update is a good thing. I hope they follow suit in the future.

      Originally Posted by agmccall View Post

      I think all googles algorithm changes have been for the better. As for secretive, if I were a search engine owner I would keep all my info closely guarded. What do you think sites would look like if someone from google dropped by here every few weeks and gave us the inside scoop of their algorithm .

      From what I understand this latest change only affects searches made on mobile devices. If a search is done on a regular computer the results will be similar to what they are today. I personally think this is a good change

      al
      I agree I wouldn't do it either. But this time they didn't seem to be worried about giving this Mobile Friendly update away. In fact they blasted it to the world. I can't remember that ever happening with Google to this extent.

      Originally Posted by salegurus View Post

      Didnt G announce Panda, Penguin etc. well in advance? Google has always told webmasters what they are looking for (Quality /Relevant content) many people have just been too lazy to follow G's advice and have tried gaming the system or making it easier by using bots/software...

      So No, IMO nothing new here....
      I think the new part is the degree to which they're announcing "this one". Of course if you were a webmaster and followed such things (S.E.M) you probably would have heard about Panda and Penguin. But this announcement seems bigger, wider and deeper.

      It was even on the 6 o'clock and 11 o'clock news yesteday here in Los Angeles. Never recalled Panda and Penguin updates being on the evening news.

      Plus, Google invested in a tool and website to show you detailed steps to take if your website wasn't mobile -friendly yet. That's what's new, at least to most marketers not involved intimately in search engine marketing (including me).
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  • Profile picture of the author drem
    Originally Posted by The Niche Man View Post

    Google (The Internets 300 lb. Gorilla) has always had the reputation as being secretive, mysterious and shrouded in suspense. It's 'Gotcha' algorithms are legendary for causing the most confident internet marketers to get weak in the knees at the thought of the next bone-jarring update.

    But is Google changing it's stripes now. They practically media blasted the world in advance about their next huge change on April 21, 2015. The mobile friendly update is being talked about far and wide. Google has even created and promoted tools to help marketers adapt to the changes, Huh? ... The Mobile Friendly Test

    So, is this a new (and improved) Google we're seeing? Will they continue to share future update warnings and help internet marketers adapt to those changes? Or will they go back into the secret mysterious, gotcha mode of the past?

    Will Matt Cutts be in less demand now that Google is sharing more? Or is his position as the Go to ... Google "Secrets Agent" man secure?

    Your thoughts, opinions or guesses welcome.
    I don't think we're seeing a new Google - at all. Past updates usually deal with manipulating rankings or having low quality content, but mobile-friendly design is a completely different realm. There are plenty of sites that have failed to incorporate mobile-friendly design that are quality sites, so I think Google is merely being "nice" with the media blast.

    To an extent, Google needs to leave website owners in the dark simply because they don't want Bing or other search engines to follow in their footsteps algorithmically.

    I hope I am wrong. If Google were more transparent, it would benefit every website owner.
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    • Profile picture of the author agmccall
      I think all googles algorithm changes have been for the better. As for secretive, if I were a search engine owner I would keep all my info closely guarded. What do you think sites would look like if someone from google dropped by here every few weeks and gave us the inside scoop of their algorithm .

      From what I understand this latest change only affects searches made on mobile devices. If a search is done on a regular computer the results will be similar to what they are today. I personally think this is a good change

      al
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      • Profile picture of the author discrat
        Originally Posted by agmccall View Post

        . What do you think sites would look like if someone from google dropped by here every few weeks and gave us the inside scoop of their algorithm .
        Like giving thieves the keys to Fort Knox


        - Robert Andrew
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  • Profile picture of the author salegurus
    Didnt G announce Panda, Penguin etc. well in advance? Google has always told webmasters what they are looking for (Quality /Relevant content) many people have just been too lazy to follow G's advice and have tried gaming the system or making it easier by using bots/software...

    So No, IMO nothing new here....
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  • Profile picture of the author David Keith
    the big difference here is that its an algo change that is just simply a result of changing technology. they are not having to tweak their algo to weed out those who were actually doing their business harm by gaming the system for their own self reasons.

    this is just simply a "sign of the times" as far as technology adoption goes and google realized they needed to alter their search algo for mobile devices to continue to remain the undisputed leader of the "search" world for years to come.

    what prompted this algo change is the reason for the difference in the way they announced it.

    this is actually more of a feature improvement announcement for users rather than an algo change announcement for site owners. thats why they used a normal pr campaign that got 10 o'clock news coverage.
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  • Profile picture of the author Brent Stangel
    this is actually more of a feature improvement announcement for users rather than an algo change announcement for site owners. thats why they used a normal pr campaign that got 10 o'clock news coverage.
    Yep. I got ahead of that over a year ago. Some sites are looking at massive bills to convert their sites. Lot's of unhappy campers in G land.
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  • Profile picture of the author writeaway
    This is not that big of a deal. All you need to do is update your theme. Most themes currently on the market are mobile-ready.

    The biggest impact of this update will be on 'zombie' sites-sites that were forgotten by their owners/admin and aren't updated.
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