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Would you do a 13 day long launch sequence for a product that costs only $10 to $97 per month?

by magentawave
14 replies
Jeff Walkers PLF launches are 13 days long for a $2000+ product. The product I'll be selling is for a membership site and I'll be testing prices ranging from $10 per month to at least $97 per month.

QUESTION: Would you still do a 13 day long launch sequence (like Jeff Walker does) for a product that costs only $10 to $97 per month?

Thanks
#$10 #$97 #costs #day #launch #long #month #product #sequence
  • Profile picture of the author Raydal
    Why not? It is not the initial price of the product but the
    lifetime value of the customer that really counts.

    Could those customers end up spending more that $2K with
    you? That's something to think about.

    -Ray Edwards
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  • Profile picture of the author TakenAction
    Originally Posted by magentawave View Post

    Jeff Walkers PLF launches are 13 days long for a $2000+ product. The product I'll be selling is for a membership site and I'll be testing prices ranging from $10 per month to at least $97 per month.

    QUESTION:     Would you still do a 13 day long launch sequence (like Jeff Walker does) for a product that costs only $10 to $97 per month?

    Thanks
    No can really say.

    BUT, I create very long autoresponder sequences and track what each subscriber is doing.

    If they clicked on email X but didn't click on email Y.

    If they made it to the sales page and watched 10 minutes into the VSL but didn't click on the "Buy Now" button.

    If they did get to the order page but didn't finish putting in their CC info.

    I could go on for days on how detailed you can get and then once you know what actions they have taken you can customize messages and increase conversions like crazy.

    So yes I would create as many messages as you need to get the job done and hit your revenue goals.
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  • Profile picture of the author magentawave
    Okay that makes sense and thanks guys! After I do an internal launch to my list my plan is to determine the best monthly price using split A/B testing and to set up my launch sequence so it is an evergreen launch.
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  • Profile picture of the author benjamenjuan
    you can do whatever you want, it's your product! keep maximizing every traffic source even after you launch
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    • Profile picture of the author magentawave
      Yes of course, but I was just curious to know if the length of a launch should be shorter for low priced products as opposed to high priced stuff like Jeff Walkers $2000+ PLF.

      Originally Posted by benjamenjuan View Post

      you can do whatever you want, it's your product! keep maximizing every traffic source even after you launch
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  • Profile picture of the author Lucian Lada
    Ray, in post #2, asked a very good question, which I think something you should really, really consider. To put it in other words, if you have multiple products to offer your prospects in the future, at increasingly higher prices, it could very well be worth, on the whole. Maybe you won't make much money out of that campaign at the beginning, but if you can sell them more products in the future, the initial loss could be recouped by future purchases.

    Also, there are people making a lot of money just by selling $47 priced e-books. And it's just a one-time sale. Your membership site could bring in that amount of money each month if you can give them great content so they don't leave.
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  • Profile picture of the author tyronne78
    Find a marketer that has already done something similar to what you're wanting to do and buy some coaching from them. That's my 2 cents.
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  • Profile picture of the author ChrisBa
    Sure, why not. IMO the idea is to try to build up hype and get people talking before launching the product. Just make sure the product lives up to the hype
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  • Profile picture of the author selfdisciplineacademy
    It doesn't depend on the product price, it depends on...

    Upsell/Downsells, etc
    EPC's
    Conversion Rates
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  • Profile picture of the author Jeff Walker
    Yes.

    One of my PLF Owners has a membership site that is $10-15 a month, and he regularly does launches (once or twice a year) that generates 500-1,000 members (with an excellent stick rate). He does the full launch cycle each time.

    I'm not saying it's the only way to do it - but it works.
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    • Profile picture of the author magentawave
      There you are! Thanks for replying Jeff. Based on the experiences of those who have been using PLF to launch relatively inexpensive products (like $10 to $100 per month memberships), which model has been more effective - the once or twice a year launch or the evergreen method where anyone that opts into my list is put into the launch sequence that starts immediately?

      Originally Posted by Jeff Walker View Post

      Yes.

      One of my PLF Owners has a membership site that is $10-15 a month, and he regularly does launches (once or twice a year) that generates 500-1,000 members (with an excellent stick rate). He does the full launch cycle each time.

      I'm not saying it's the only way to do it - but it works.
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      • Profile picture of the author Jeff Walker
        Originally Posted by magentawave View Post

        There you are! Thanks for replying Jeff. Based on the experiences of those who have been using PLF to launch relatively inexpensive products (like $10 to $100 per month memberships), which model has been more effective - the once or twice a year launch or the evergreen method where anyone that opts into my list is put into the launch sequence that starts immediately?

        Every situation is different - it's impossible to make a blanket recommendation. It would have a lot to do with your traffic/lead sources.

        And it doesn't have to be either/or - you could do paid traffic into evergreen, and JV traffic into a periodic launch.


        - Jeff
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        JeffWalker.com
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  • Profile picture of the author internetmarketer1
    Hype is very important for a product launch. With just 2-3 good affiliates lined up beforehand, you can make big cash from your product launch. 13 days may seem long. But I've seen longer.
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