Video tutorials, yes/no?

28 replies
Video tutorials, yes/no?

How important are they, do they help to get a higher conversion, when you offer them as a service to your product?

For my new website (a web builder), I think about creating video tutorials. Because In my opinion they can be very handy.

Questions.

1.Do somebody every use, video explanations?

2.How long should they be, also less than 60 seconds, like an introduction video. Or can they be longer?

3.If longer should I make one long video, or cut them up in smaller parts?

4.Should the voice over be me, speaking during the clicking and building, or should I hire a better voiceover? (I'm not a native speaker.)

5. And finally, do they make your product convert better?
#tutorials #video #yes or no
  • Profile picture of the author DIABL0
    If your selling an info product that teaches how to do something, I think it's 100% necessary!

    If you put two products side by side that are basically identical and one has video, I would buy the one with video every time.

    I have heard some say to keep them with in 10-15 minutes each, so you don't start loosing the viewer. But I would imagine that it depends on the persons interest and the content. If it's really technical stuff, then shorter / more video's may be better?

    I forgot to mention. As far as you doing the talking or having someone else speak, I think this depends on how hard it is to understand you. I have seen people create video's and put a note that it's not them speaking because english isn't their native language. If your not sure, record something and ask others.

    I think the hardest accent for me to understand is those from India. I use to work with some programmer from their and we would have weekly calls and I was always having to have them repeat what they said all the time. So it always took way longer than normal.
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  • Profile picture of the author Marked09
    Video Tutorial is definitely a must if you are planning to launch a software product. This is a must so your affiliates and potential buyers will have a better understanding on what your software is all about.

    Video tutorials for software should be short 60 seconds to maximum of 5 minutes and should solve only specific question.
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  • Profile picture of the author nmwf
    I provide videos on my site, but they're so short, I call them "Shorts"! Thing is, I never considered using them to convert. I use them to provide helpful demonstrations of my software. If that helps capture a sale, then so be it. I'm honestly just trying to make things easier for myself on the "support" end of things.
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  • Profile picture of the author melchidex88
    Yes, video is 10 times better than just reading material. Keep them under 3 minutes if possible and with not too long pauses in speech and a good enough pace that keeps attention and not bores someone out.
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  • Profile picture of the author Natasha1992
    Most popular webbuliders usually use video tutorials. But definitely it should be no longer than 1-2 Minute. In other case users would get boring with it: )
    According to statistics female voice sounds more attractive to ears. But it can depend.
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  • Profile picture of the author dhiraj192
    Yes, please keep them short. If something takes longer than 5 mins to explain make it in parts. It takes soo much time wading through long videos to find the part you need to recap. Personally, I like video training to have the transcripts also available - for the overview and quick reference.
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  • Profile picture of the author Slade556
    Creating videos is a great idea! And tutorial videos - even better. However, do use written content as well, just in case some people prefer to read rather than to watch a video.
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  • Profile picture of the author Marco Moeschter
    Video has been always a good way to explain something especially when it comes to a new product or method you want to show. I would use both written text and video because some people learn better the one way others the other way.

    To answer your questions:

    1. I use video all the time for things like that because it's just the perfect way to do it

    2. Short videos are always better but when the topic requires a longer video than do it

    3. You can cut them in smaller parts but watch out that you don't end up with like 30 tutorials

    4. I would do it myself as I always do and I'm not a native speaker as well

    5. Like I said before some people prefer the one way others the other. I believe video makes the product better but as always the content has to be good as well

    Hope that helps!
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    • Profile picture of the author discrat
      If done right, I love them. If not, please spare me.

      Anymore it seems like Videos are mandatory in building your Product.

      I see a few Vendors getting by with E-books.

      But they have to be exceptional to get high conversions


      - Robert Andrew
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  • Profile picture of the author NativeSpirit
    duration matters, i have done few videos for client and they are not more than 90secs. unless you take a risk to explain a complete software for 90Mins.. but usually people want to have a sneak peak, use their time, they give only little.

    Few points to keep in mind :-)

    Quick introduction why someone is watching your video
    explain the problem or necessity which they face
    Targeted user, for whom you made the video for
    Now --
    Explain the features of your product,
    exciting voice, maybe some animation or screenshots..
    last slide put a call to action

    i recommend you to write your script first clearly and record your voice, if you are scared once standing near the mic and dont have that punch in your voice go to Odesk there are so many voice artists.. get one ;-)
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  • Profile picture of the author spearce000
    Originally Posted by allegandro View Post


    1.Do somebody every use, video explanations?
    Yes, they do. Often people only scan written instructions, but if they can SEE the product in action, it tends to make better sense to them

    2.How long should they be, also less than 60 seconds, like an introduction video. Or can they be longer?
    Depends on what needs to be shown, but between 5 and 15 mins is the optimum length in my experience. Anything longer and peoples' attention starts to wander - especially if you're demonstrating something complicated.

    3.If longer should I make one long video, or cut them up in smaller parts?
    Yes. See above.

    4.Should the voice over be me, speaking during the clicking and building, or should I hire a better voiceover? (I'm not a native speaker.)
    Hire someone. You want to make the videos as easy to follow as possible.

    5. And finally, do they make your product convert better?
    Probably not, but they do reduce the refund rate as people don't get frustrated and think: Oh blow this - I can't make head or tail of it, so I'll ask for my money back.
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  • Profile picture of the author Isaiah Jackson
    I've used video tutorials in relation to a product I was promoting.

    Say I was promoting a product about solo ads, like a rolodex...

    I would then create a video tutorial teaching how to go about
    finding solo ad sellers, how to contact them and things like that
    then say something like

    "if you like this video then I highly recommend
    you pick up XYZ product on solo ads"

    Boost in sales conversion for me
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  • Profile picture of the author CPABeyondNetwork
    Tutorial videos can always increase CR, because people are confused when they see tons of information on site. Once they see a video where is all summarized there is a higher chance they will buy something. People are lazy and don't want to read text on site.


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  • Profile picture of the author allegandro
    Thanks to all.

    So I'm working now on 10-15 tutorials and they all will be between 1-3 minutes.
    They will but short, clear and to the point.

    Thanks again for all your feedback.
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  • Profile picture of the author Joan Altz
    Videos are essential. If you do them yourself, use Camtasia to edit out your "ums" and awkward noises and pauses. The objective is to provide clear instruction without wasting peoples' time.
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  • Profile picture of the author NickNimmin
    Originally Posted by allegandro View Post

    Video tutorials, yes/no?

    How important are they, do they help to get a higher conversion, when you offer them as a service to your product?

    For my new website (a web builder), I think about creating video tutorials. Because In my opinion they can be very handy.

    Questions.

    1.Do somebody every use, video explanations?

    2.How long should they be, also less than 60 seconds, like an introduction video. Or can they be longer?

    3.If longer should I make one long video, or cut them up in smaller parts?

    4.Should the voice over be me, speaking during the clicking and building, or should I hire a better voiceover? (I'm not a native speaker.)

    5. And finally, do they make your product convert better?
    "Because In my opinion they can be very handy." ...sums up if you should use them or not.

    1. I watch video tutorials for everything I buy that has features.

    2. They should be as long as they need to be for your customer to understand what you're trying to show them. 1 minute or an hour + depending on what you're explaining...although I prefer segmenting. (which answers 3)

    4. If it's training, do it in the language of your target market. Your English doesn't have to be perfect (I'm a native English speaker and mine isn't perfect either...lol) it just has to good enough for your viewer to understand.

    5. If you're offering tutorials it's most likely going to be after the product is purchased. I mention in sales videos that tutorials are available if someone needs them but I honestly don't know if it helps the conversions or not.
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    • Profile picture of the author wtatlas
      No one has mentioned the fact that videos that require sound can be a problem for those who have a hearing problem. This can mean that if you only offer a video tutorial and there is no PDF transcript you could lose some business from those with a hearing impairment. I know many people who will not buy a video only product.

      It is not true to say that most people prefer video to reading. A lot depends on the subject and on the quality of the presentation. I would rather read a few words and look at some screenshots than listen to a poorly edited video with all the "ums and errs" and time wasted while the presenter searches for information which they should have had ready before they started.
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  • Profile picture of the author kazim
    In my personal opinion video tutorials are really effective to get attention to your service or product. In this days most of the people like to watch a video rather than reading an article or content. So you must try with video tutorials.
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  • Profile picture of the author kidino
    My answer would be -- YES!

    First of all, it's for your customers. Some people are very visual and prefer to watch rather than read.

    It can also help to convert potential customers.

    And lastly, think about publishing a few on Youtube. You can get tons of search and exposure from videos on Youtube.
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  • Profile picture of the author ThomasHere
    Originally Posted by allegandro View Post

    Video tutorials, yes/no?

    How important are they, do they help to get a higher conversion, when you offer them as a service to your product?

    For my new website (a web builder), I think about creating video tutorials. Because In my opinion they can be very handy.

    Questions.

    1.Do somebody every use, video explanations?

    2.How long should they be, also less than 60 seconds, like an introduction video. Or can they be longer?

    3.If longer should I make one long video, or cut them up in smaller parts?

    4.Should the voice over be me, speaking during the clicking and building, or should I hire a better voiceover? (I'm not a native speaker.)

    5. And finally, do they make your product convert better?
    Yes I believe offering video back office training is a smart move. It adds quality and professionalism to your website and will also help that newbie along as they try to negotiate what they just signed up for.

    You could use your voice for the materials as long as you are a good speaker and can speak slow and concise.

    As far as length goes. Make it relevant and straight to the point. Go for brief and targeted.

    These are the main points I think you should consider when setting up your training vids. Good luck!
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  • Profile picture of the author allegandro
    So we are working on it now, but to be honest, to write tutorials in the right way, it cost a lot more time as I expected. But we keep on doing it. )
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  • Most of the time, they are very valuable.

    However, it's best to just survey your audience.

    Value is 'Value-percieved' by the customer, not anyone else'
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  • Profile picture of the author Maurolisi
    Goodmorning everyone !!!
    The video tutorials are fundamental and gates opening great attention from the public, but we are so confident that it is the right start?
    I strongly believe that before making a video tutorial there are other steps, the world of the web and 'clogged with so many thoughts and opinions but the truth is that we must achieve a high level of knowledge. I make videos, but before they have learned to work from home with internet marketing.

    thank you all.
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  • Profile picture of the author seobro
    There are many variables to consider when creating a mini movie:

    • Do you have a funny accent that makes it hard to understand what you are saying?
    • Frankly, are you good looking enough to the the spokes person in your company?
    • Also, can you budget for equipment such as high resolution expensive cameras?
    Questions are many. There are few answers. Only you know how good you are at having a powerful stage presence. Frankly, that is an important factor in your success.
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    • Profile picture of the author allegandro
      Originally Posted by seobro View Post

      There are many variables to consider when creating a mini movie:
      • Do you have a funny accent that makes it hard to understand what you are saying?
      • Frankly, are you good looking enough to the the spokes person in your company?
      • Also, can you budget for equipment such as high resolution expensive cameras?
      Thanks for your considerations.

      1. We will do it with a natural and non-disturbing voiceover.
      2. We have 5 amazing good looking girls in the office, who all speak fluent English.
      3. If we need them, yes no problem, we have a budget.
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    • Profile picture of the author allegandro
      Originally Posted by selfdisciplineacademy View Post

      Most of the time, they are very valuable.

      However, it's best to just survey your audience.

      Value is 'Value-percieved' by the customer, not anyone else'
      Very good point, let us see what happens with the first 3-4 video's before we make them all. THANKS!
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  • Profile picture of the author DaveTaylor
    I prefer video tutorials personally because I am showing software most often. I don't think I could show how to set things up nearly as well with just images and text. Yes it takes a while to edit and upload videos, but I hate typing so it's worth it to me.

    For a web builder I'd say video would definitely be better, but then some prefer reading so if you can, why not do both?
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