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Question about funnel strategy on a site with multiple products

by Wallimann
4 replies
Hi!
I get the main idea behind product launch funnels and sales funnels but am quite new to online marketing.

My current site offers about 30 different courses - all guitar tuition related: www.guitarplayback.com

I am not quite sure how to implement a sales funnel on an e-commerce that has multiple courses. Would I have one funnel per product?
Any thoughts or suggestions?

Thanks in advance!
#funnel #multiple #products #question #site #strategy
  • Profile picture of the author Jason Kanigan
    Yes, you would.

    However, you can use an email marketing tool like ActiveCampaign that allows you to logic out your funnels inside the sequence.

    So you could use the same signup form for all of them. But they're tagged and segmented by what course they were initially interested in, for instance. And then you run them down separate email series depending on the course. If they do click a link, or don't click a link, you can logic them to receive different messages.

    If they don't respond to one course, you can hop them on over to another sequence after awhile.

    Draw this stuff out with pen and paper. Then it'll be really easy for you to implement it in the email marketing tool (I don't want to call it an 'autoresponder', because ActiveCampaign is more than that), since you will have it all mapped out.
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    • Profile picture of the author Wallimann
      What an insightful and fast response, thank you so much!
      ActiveCampaign seems quite powerful, probably a lot more relevant to my needs than Mailchimp that I currently use...

      Would each of ActiveCampaign sign-up forms be associated with a different list or just a different sequence of emails?

      Also, when it comes to implementing funnels on such a site, would you suggest replacing the "buy now" button with an opt-in form to get visitors into the funnel?
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      • Profile picture of the author Jason Kanigan
        Originally Posted by Wallimann View Post

        What an insightful and fast response, thank you so much!
        ActiveCampaign seems quite powerful, probably a lot more relevant to my needs than Mailchimp that I currently use...

        Would each of ActiveCampaign sign-up forms be associated with a different list or just a different sequence of emails?

        Also, when it comes to implementing funnels on such a site, would you suggest replacing the "buy now" button with an opt-in form to get visitors into the funnel?
        ActiveCampaign is, so far, better than anything else I've used. I was with Aweber for a couple years and have MailChimp and ListWire accounts.

        It's quite intuitive, at least for this process engineer, to use. Drag and drop, with popup suggestions on what to do next.

        Like I said, you can probably figure out how to use the same list & signup form to tag incoming leads to go down the sequence you want them to go. One form for one list. You can have multiple "Start" methods for how people enter the sequence.

        ActiveCampaign calls a single emails "Campaigns" and sequences "Automations". That's a bit of lingo to learn. So you want to use Automations for these.
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        >> Executive advisory: Unstick sales, strategy & growth problems fast → jasonkanigan.com

        >> Agency founders: Regain control when overwhelmed
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        • Profile picture of the author Wallimann
          That makes perfect sense, thanks Jason.
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