Email Vs Text Marketing: Consider the Future

Hey Warriors

I've been list building for a couple of solid months, and i'm at the point where my list has become a great source of income. Maybe not my main source, but a great one at that.

It wasn't until recently however that I remembered something. Most, if not all forms of marketing will eventually be outdated, even list building & email marketing. How did I come to this conclusion? I'm a very critical person, and I don't like to waste time; I started to think about how I can better solidify my business, and make it virtually immortal, and ever growing.

This is where text marketing comes in.

We all know that 10 years ago, email marketing was the place to be in, BUT that was before smart phones and texting in general went mainstream.

Text is now the #1 way to promote anything. Why? Open and Click-through rates are the highest through text. This makes perfect sense, since 99% of the time if you receive a text, you're going to at least see what it says. More recently, this is great for marketing because many smart phones display the text message right on the front screen without you even having to press a button. It's quick, it's simple, and people WILL see your promotions, as opposed to the rough 10% conversion rates that most Email Marketers see.

One of the biggest arguments against this claim is that text marketing requires you to contacting someone through a personal phone number, otherwise how else would they see your text if it wasn't through a personal number....This is where most people put the idea to rest. They say that building a list of targeted phone numbers from people who are actually willing to give them to you, is very very difficult. Much more difficult than email list building. This is mainly because people are more cautious when handing out their personal information.

However, isn't it the job of the marketer to pitch your squeeze page promotion as best as possible, anyways? So that you get that phone number?

So I have three important questions for you...

If you could go back let's say 2-3 years and start building a list of phone numbers for your marketing endeavors, would you do it?

And would you consider making the switch to text message marketing to keep up with the evolving marketing tactics?

And lastly, if you do currently have a targeted phone list, how has text marketing worked out for you? Were your conversions bad, decent, or good? Everyone on the forum would love to know!

Nicolas