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disclaimer, disclosure, etc over affiliate products

by oxygenearth
7 replies
Hi Warriors

I am a beginner building a wordpress blog to promote products from clickbank as an affiliate (health, fitness niches) in the english market -but I live in latin america-, I am not doing reviews on my blog. I will promote the products to my growing list via email marketing using an autoresponder.

I want to ask for your orientation regarding how can I be covered if anything goes wrong. What disclaimers, disclosures, terms of use, privacy policy am I obbligated to publish in my blog? Are there some general templates that I can use for this purpose?

I am completely new to FTC and things like that... so your orientation is quite valuable. Thanks a lot,

oxygenearth
#affiliate #disclaimer #disclosure #products
  • Profile picture of the author nmwf
    Clickbank should have this covered in its help files. If they don't, I'd be surprised. You can always find the information you need at the FTC website either way.
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  • Profile picture of the author newxxx
    i always put an affiliate disclosure statement on my sites, due to FTC

    you might find this google page useful

    https://www.google.com/?gws_rd=ssl#q...imer+statement
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  • Profile picture of the author deekay
    Hello Good day!

    You can search in google for their disclosure terms. Make sure you obey it all and do not violate any of it.

    Its great to ask this question here you can also visit their site for the rules and terms that they implement.

    Thanks
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  • Profile picture of the author amalgam
    Hello,

    First, if you are going to do affiliate marketing and will be recommending product(s) to your affiliate page, you are required by the Federal Trade Commission to post a "Disclosure of Material Connection" on your website and or affiliate page in a clear and conspicuous spot.

    You can download a free "Disclosure of Material Connection" here.

    Here are some free publications that you should find helpful doing business on the Internet.


    If you are going to promote health products, there are specific disclaimers for that. However, the disclaimer needs to be attorney drafted to serve you best. Furthermore, to provide you with any protection, disclaimers are also required to be posted in a "Clear and Conspicuous Spot" on your site or sales page. Not at the bottom of your website in small print. Doing so will provide you with little or no legal protection.

    And, don't forget, privacy policies are required by law.

    Good luck.
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    • Profile picture of the author cooler1
      Originally Posted by amalgam View Post

      Hello,

      First, if you are going to do affiliate marketing and will be recommending product(s) to your affiliate page, you are required by the Federal Trade Commission to post a "Disclosure of Material Connection" on your website and or affiliate page in a clear and conspicuous spot.

      If you are going to promote health products, there are specific disclaimers for that. However, the disclaimer needs to be attorney drafted to serve you best. Furthermore, to provide you with any protection, disclaimers are also required to be posted in a "Clear and Conspicuous Spot" on your site or sales page. Not at the bottom of your website in small print. Doing so will provide you with little or no legal protection.

      And, don't forget, privacy policies are required by law.

      Good luck.
      When you say the disclaimer must be posted in a "Clear and Conspicuous Spot" on your site or sales page, what about if your site doesn't have a sidebar? Does this mean the disclaimer can be put on a separate page or does it need to be on the same page as the sales page?
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  • Profile picture of the author iSixty
    As far as requirements in the United States, I suggest you take a look at the FTC's guide: ".Com Disclosures: How To Make Effective Disclosures In Digital Advertising."

    This is only relevant to advertising in the US, but it should give you some good ideas about what is expected.
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  • Profile picture of the author Tonyaslist
    You could always just use the same terms and privacy policy that one of your competitors uses I'm sure they consulted the proper legal counsel when they acquired that info the first time around hehe.
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