Offline Consulting - Where to Start?

51 replies
Hey Guys,

I want to get into this whole "Offline Consulting"
thing

I could probably figure it all out myself but would
rather learn form somebody who is successfully doing
it

Can anybody recommend a good place to learn
about this

I know there are several WSO's but I'm not sure
which one to get

Jack Bastide
#consulting #offline #start
  • Profile picture of the author Kyle Tully
    Hey Jack

    It depends on what you want to do, how you want to work, what skills you have, and what kind of business you want to build.

    There are a million ways to do offline consulting, which way you choose will depend on you.

    Cheers
    Kyle
    Signature
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    • Profile picture of the author rapidscc
      Originally Posted by Kyle Tully View Post

      Hey Jack

      It depends on what you want to do, how you want to work, what skills you have, and what kind of business you want to build.

      There are a million ways to do offline consulting, which way you choose will depend on you.

      Cheers
      Kyle
      Hi Kyle,

      I know that you've been doing it quite sometime now..

      could you give us something like an offline consulting 101 here..just a quick summary...if it's alright?

      Thanks,

      Raul Omar Diaz
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      • Profile picture of the author Kyle Tully
        Originally Posted by rapidscc View Post

        Hi Kyle,

        I know that you've been doing it quite sometime now..

        could you give us something like an offline consulting 101 here..just a quick summary...if it's alright?

        Thanks,

        Raul Omar Diaz
        Well again, it all depends on what you want from your business.

        For example, I've got students sending direct mail and building websites, others cold calling and doing autoresponders, others networking and consulting over the phone, others doing seminars and offering complete consulting services, others building websites to lease to business owners, and about every combination of the above you can think of...

        ... some are doing all the work themselves, others are outsourcing the sales side, others are outsourcing the fulfillment side, and others are outsourcing every damn thing.

        What YOU choose to do should be based on YOUR skills, how you want to live your life, what market you're going after etc.

        Here's how one income stream of my business is laid out:

        Direct mail to set an Appointment, where I give a Presentation, which uses Consultative Selling, to establish the need & desire for one of my Proven Marketing Systems.

        But that may or may not be right for you
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        • Profile picture of the author rosetrees
          Most of my work is "offline". If you're not getting clients - then you need to get out more. I don't mean that as a joke, rude remark or whatever. My offline clients ask me.

          I live in a small rural village and I'm well know here and in my local town as I started as an IT teacher. I taught a lot of people.

          Seriously, you need to get to know people locally. Join anything - people will ask who you are and what you do. It's a bit like dating (!!!) - if people aren't approaching you, you're doing it wrong.

          I keep my cards in my handbag - parties, dinners, lunches, choir, bookclub, friend's bbq's - anything, anywhere. People ask what I do - then say something along the lines of "ah - I need you because...."

          The majority of my work comes by word of mouth.

          You don't say what you want to do offline. Websites, SEO, troubleshooting, teaching (I do all those).

          How to start - find a friend, club, local business, or whatever and offer your services doing whatever it is you want to do. If they like what you do - you will soon get paying customers.
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          • Profile picture of the author hpoint
            Originally Posted by rosetrees View Post

            Most of my work is "offline". If you're not getting clients - then you need to get out more. I don't mean that as a joke, rude remark or whatever. My offline clients ask me.

            I live in a small rural village and I'm well know here and in my local town as I started as an IT teacher. I taught a lot of people.

            Seriously, you need to get to know people locally. Join anything - people will ask who you are and what you do. It's a bit like dating (!!!) - if people aren't approaching you, you're doing it wrong.

            I keep my cards in my handbag - parties, dinners, lunches, choir, bookclub, friend's bbq's - anything, anywhere. People ask what I do - then say something along the lines of "ah - I need you because...."

            The majority of my work comes by word of mouth.

            You don't say what you want to do offline. Websites, SEO, troubleshooting, teaching (I do all those).

            How to start - find a friend, club, local business, or whatever and offer your services doing whatever it is you want to do. If they like what you do - you will soon get paying customers.
            What do you say you do when someone asks?
            Thanks,
            Jill
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            • Profile picture of the author TimCastleman
              Has everyone with an offline product stopped by this thread and pitched their product yet? I always feel like the fat kid at prom. Always a bridesmaid, never a bride ;-)

              Yesterday a friend was talking to someone who was interested in doing some postcard marketing at my office (actually a private cigar lounge ... but don't tell my wife) and he was asking this other guy all these questions about design, cost, etc.

              At the end the guy says this "hey stupid, stop asking me all these questions, everything I learned was from that guy over there and he made $25,000 last year with them."

              Needless to say I didn't get to finish my cigar ... I mean work.

              At any rate here is what I would do just starting out.

              1. Break out the yellowpages and find some local businesses who are already advertising and have websites.

              2. Go to their websites and find a bunch of crappy ones (not hard) or ones that don't have email capture systems (really not hard).

              3. Send them an email, snail mail, postcard, phone call, in person visit, smoke signal (really hard to do btw) suggesting some improvements for a nominal fee to get your foot in the door.

              4. Take those initial jobs, get testimonials and referrals and go from there.

              Lots more to it but I have to go to "work" now.

              Best of luck.

              Tim
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              • Profile picture of the author tanya7zhou
                Originally Posted by TimCastleman View Post


                At any rate here is what I would do just starting out.

                1. Break out the yellowpages and find some local businesses who are already advertising and have websites.

                2. Go to their websites and find a bunch of crappy ones (not hard) or ones that don't have email capture systems (really not hard).

                3. Send them an email, snail mail, postcard, phone call, in person visit, smoke signal (really hard to do btw) suggesting some improvements for a nominal fee to get your foot in the door.

                4. Take those initial jobs, get testimonials and referrals and go from there.

                Best of luck.

                Tim
                Tim is spot on!

                That's what I've been doing. Not difficult to do. Find potential clients who are already doing some form of advertising, they will be qualified enough to buy your services.

                Outsourcing is a great key to your success!
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                • Profile picture of the author TimCastleman
                  Find potential clients who are already doing some form of advertising, they will be qualified enough to buy your services.
                  This is great and exactly what I do. I don't work with companies that don't already do some form of advertising. I don't have the time to convince them first to advertise, and second do it with me.

                  There are a ton of businesses out there who need your help. Get your foot in the door with an email capture program and autoresponder series and then bump it up to webpage design, hosting, etc.

                  As far as buying WSO products - I look for two things:

                  1. Proof, I want to see some checks or screen shots of websites, or something like that that tells me the person is actually doing it instead of just talking about it.

                  2. Call me crazy but if you have 15 WSO's on a single topic and none of them are past page three to me it seems like you are in the "buy my stuff" business and not offline marketing. Sure you may of made one sell and then you decided to release a report on it but if your main source of income is WSO's instead of offline clients .. .well to me that is an issue.

                  Best of luck to you.
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                  • Profile picture of the author Joshua.E1
                    Well you can start off by starting a website that is targeted to a offline business.

                    Own that website, drive traffic, convert to interested leads, then find the related offline business, that you have interested leads, and you want to have 20% commission for the sale.

                    Use PPC and SEO to drive traffic.
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              • Profile picture of the author MikeHumphreys
                Originally Posted by TimCastleman View Post

                Has everyone with an offline product stopped by this thread and pitched their product yet? I always feel like the fat kid at prom. Always a bridesmaid, never a bride ;-)
                You were hanging out at the wrong proms then.

                Some of the "chunkiest" guys I knew in high school and college were always in demand with the ladies because they were comfortable in their own skin and could make women feel important. They could usually make women laugh too.

                Tim, feel free to share your insights. I think you have plenty of ones that add value to this thread and to the forum.

                Take care,

                Mike
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              • Profile picture of the author MacFreddie
                Banned
                Tim hit the nail on the head.

                I'm going to give some powerful info to help you out. I should package all my secrets and sell it as a WSO before I give it all away for Free.

                Do as Tim stated, grab the Yellow Pages and search the businesses below.

                Why, because 85% are Needs based businesses and people do a ton of searches for them Locally.

                I will give you the Top 10 searches via the Internet YP sites >>> Yellow Pages Association Names Top 10 Internet Yellow Pages Searches Reflecting How Consumers Are Using Local Search Sites and the Top 20 Revenue producers for the actual YP book.

                Also go here >>> http://www.warriorforum.com/main-int...ting-free.html and download a FREE postcard program that Tim Castleman has generously given away for Free. It's worth 100's of thousands if implemented.

                Hope this helps,

                Mac

                The twenty largest Yellow Pages headings, listed in order of advertising expenditure, are:
                1. Attorneys
                2. Physicians and Surgeons
                3. Insurance (all categories)
                4. Dentists
                5. Plumbing (including emergency services)
                6. Automobile; Repairing and Service
                7. Restaurants
                8. Air Conditioning Contractors (repairs)
                9. Automobile Dealers
                10. Movers
                11. Roofing Contractors
                12. Glass
                13. Pest Control
                14. Carpet and Rug Cleaners
                15. Computers
                16. Florists
                17. Mortgages, Real Estate Loans
                18. Optometrists
                19. Storage
                20. Chiropractors


                Originally Posted by TimCastleman View Post

                H

                1. Break out the yellowpages and find some local businesses who are already advertising and have websites.

                2. Go to their websites and find a bunch of crappy ones (not hard) or ones that don't have email capture systems (really not hard).

                3. Send them an email, snail mail, postcard, phone call, in person visit, smoke signal (really hard to do btw) suggesting some improvements for a nominal fee to get your foot in the door.

                4. Take those initial jobs, get testimonials and referrals and go from there.

                Tim
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        • Profile picture of the author AndrewCavanagh
          The best place to start is usually to ask what skills you already have that would be useful to a brick and mortar business (what skills could help them increase their sales and profits)?

          You might do pay per click or SEO or video marketing online...nearly any internet marketing skill can be used to help a business make more sales and profits.

          From there you can simply talk to business owners, think of ways to use those skills to create customized solutions for the business owners you talk to...suggest the solutions to those business owners until you hit on one they get excited about and run with that.


          That's the simplest way to start and get paid quickly but as Kyle said there are many, many different ways of doing this including outsourcing, joint ventures with web designers and other internet marketers etc etc.

          Generally speaking the people who keep it really simple when they're starting out and just focus on doing what they can do and talking to a lot of business owners make the money the fastest.

          You can always get more sophisticated when you're already making money.

          Kindest regards,
          Andrew Cavanagh
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          • Profile picture of the author MikeHumphreys
            Like Kyle and Andew said, what are you going to offer? Are you going to focus on strictly online related help for offline consulting clients or are you going to help them with offline marketing (i.e. direct mail, press releases, marketing systems, etc.)... or both?

            Both is a major step which I don't advise for most people. You really have to have a strong grasp on both offline and online marketing before you can ethically offer realistic help in both arenas. Both arenas have a little nuances that takes time to learn and you need to stay current on them to offer your clients the very best chances of success. In fact, sometimes the best way to learn them is to do them for your business(es).

            Take direct mail. Are you going to suggest a one-time mailing or a multi-step mailing? If so, what is the reasoning behind your recommendation? What kind of marketing campaign is it?

            If you can be clearer on what types of offline consulting you want to do, then I can offer you much clearer suggestions.

            Mike
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        • Profile picture of the author L.James
          Originally Posted by Kyle Tully View Post

          Well again, it all depends on what you want from your business.

          For example, I've got students sending direct mail and building websites, others cold calling and doing autoresponders, others networking and consulting over the phone, others doing seminars and offering complete consulting services, others building websites to lease to business owners, and about every combination of the above you can think of...

          ... some are doing all the work themselves, others are outsourcing the sales side, others are outsourcing the fulfillment side, and others are outsourcing every damn thing.

          What YOU choose to do should be based on YOUR skills, how you want to live your life, what market you're going after etc.

          Here's how one income stream of my business is laid out:

          Direct mail to set an Appointment, where I give a Presentation, which uses Consultative Selling, to establish the need & desire for one of my Proven Marketing Systems.

          But that may or may not be right for you

          How should the whole direct mail thing be set up?
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          • Profile picture of the author Kyle Tully
            Originally Posted by L.James View Post

            How should the whole direct mail thing be set up?
            I get a letter, put it in an envelope, put a stamp on it, then put it in a post box
            Signature
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            • Profile picture of the author MacFreddie
              Banned
              Originally Posted by Kyle Tully View Post

              I get a letter, put it in an envelope, put a stamp on it, then put it in a post box
              Be nice Kyle.

              Here's the best way, the way I do it. Very POWERFUL!

              Do NOT mail more than 50-100, trust me.

              The envelope must appear that Grandma is sending the mailer, like a Christmas card.

              Use these envelopes: Staples® Pull & Seal Invitation Envelopes, Assorted Pastels, 100/Box | Staples®

              Use Commerative stamps:
              https://shop.usps.com/webapp/wcs/sto...WT.ac=10000068

              Better to use Muliple stamps, like adding an extra .02 stamp, yup. Place the stamps on CROOKED. :p

              Handwritten envelope, no return Name (address is fine, I don't) and use a "Confidential or Personal" Stamper Offistamp® Pre-Inked Stamper, "Confidential", Red Ink | Staples®

              ...and if you really want to add curiosity then add those small 1" gold seals on the back to seal the envelope.

              And to top it off, place all your mailers in a pile and Spray woman's perfume over the entire pile of letters about to be mailed. Not kidding.

              Do you really think the Gatekeeper (secretary) is going to open this mailer addressed to her boss?

              Curiosity killed the cat!

              I've had business owners commend me on such a great mailer, they even said "Did you spray a womans perfume on this envelope?" Uh, yeah I did, they usually get a good laugh.

              This was taught to me by the late Gary Halbert, the Master.

              Hope this helps,

              Mac
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            • Profile picture of the author kennethtang
              Originally Posted by Kyle Tully View Post

              put a stamp on it
              Know any company I can outsource this to? Just the stamp-putting
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  • Profile picture of the author Mark Riddle
    The first step to offline consulting is to understand the business that you're going to work with.

    Its not about a one size fits all program that is offered to everyone.

    It takes time and thought to understand the goal of the business, many times the goals are hidden.

    Sure they want to increase profits and income, but what they may really want is to be known to everyone in town.

    Even using simple tools you can achieve the real goal for your clients.

    Always price yourself for what you are worth. Even when the client can't afford you, they will know what its worth.

    When someone comes in for a tenth the price, the cheap offer will be thought as a rip off.

    You can always cut back on the tasks that you are going to perform, or stage them over time so the client can afford them.

    But always let them know what its worth.

    Mark Riddle
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  • Profile picture of the author gmr324
    I've been curious about the value of taking businesses on page 2 and 3 of
    Google for local searches (eg limo companies, plumbers, dentists, etc) and
    using quality backlinks (my own backlinks stash and Angela/Pauls backlinks)
    to nudge their sites onto page 1. I have Market Samurai I could use to generate
    competition reports and a spreadsheet to establish their current SERPs. I have
    my own sites on page 1 which I could use as a reference. I also purchased a list
    of local business directory sites to add them to.

    I could get leads by sending emails to these page 2/3 prospects, advertise on
    Craigslist) as a start. Does that seem like a logical start?

    My other dilemma is that I don't know what to charge for a fee and how to
    structure the payments? Contracts, guarantees?

    Hoping for Advice

    George
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    • Profile picture of the author JohnMcCabe
      Originally Posted by gmr324 View Post

      I've been curious about the value of taking businesses on page 2 and 3 of
      Google for local searches (eg limo companies, plumbers, dentists, etc) and
      using quality backlinks (my own backlinks stash and Angela/Pauls backlinks)
      to nudge their sites onto page 1. I have Market Samurai I could use to generate
      competition reports and a spreadsheet to establish their current SERPs. I have
      my own sites on page 1 which I could use as a reference. I also purchased a list
      of local business directory sites to add them to.

      I could get leads by sending emails to these page 2/3 prospects, advertise on
      Craigslist) as a start. Does that seem like a logical start?

      My other dilemma is that I don't know what to charge for a fee and how to
      structure the payments? Contracts, guarantees?

      Hoping for Advice

      George
      George, this may sound like heresy, but there is no inherent value in being on page 1 of Google - or any other search engine. Any value such a position might have comes from what happens.

      How many more visitors does the business get to their website being on page 1 vs. page 2 or 3? How many of those visitors turn into cash in the register, and how much? Compare that to the cost to achieve that result.

      Odds are, that value will be much higher to, say, a cosmetic dentist charging many thousands for 'smile makeovers' than for a basic family dentist pulling teeth and filling cavities.

      And even if you get them to #1, page 1, you still have to get the click and the conversion. You're still competing for attention with up to 19 other listings (9 other organic listings and 10 ads).

      Okay, now that I've got that little rant out of my system...

      The odds are that you'll either undercharge or overcharge your first client, because you won't know what the value to that client will be of moving up from page 2 or 3 to page 1. Once you know, or can estimate, how many new leads moving up will generate, multiply that by the value of a new customer. That's the value of your service to that business. Charge some fraction of that value.

      Your marketing plan is okay to start with. Once you have clients, they should be giving you referrals. Provide results your clients can put in their wallets, and you should be as busy as you want to be.

      For payment, half up front and half on demonstrating results (page 1 ranking for x number of days) works well for the initial fee. If you'll be doing ongoing work, a monthly charge works.

      For contracts, you can usually get by with a letter of agreement specifying exactly what the client wants, how success will be measured, and what the payment agreement is. Both of you keep a signed copy. (While not in expensive legalese, such a document does meet the definition of a contract.)

      HTH
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  • Profile picture of the author Foresight2020
    I agree with the comment above that "offline" is kind of a misnomer - if you're not out getting clients then you are not in business; you are going out of business.

    The easiest way to get going is to build on the foundation already laid out by others. People you should check out on this forum include:

    - Andrew Cavanaugh
    - David Preston
    - Maria Gudelis
    - Robert Nelson

    I've purchased & used products from all of these people and find them to be very useful. No fluff, just surprisingly easy tactics and strategies to implement. Cut down your learning curve & implementation time by leveraging their products, and then customize it to your business strategy over time.

    I am happy to answer any questions on these. Also, I started a progress thread on Maria Gudelis' and Robert Nelson's 14 Day Challenge & Power Apprentice programs (I can't post a link yet, so just search for threads started by me). Maria's also starting a new 14 Day challenge for $97; it starts in a few days and I would highly recommend it.

    Good luck!
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  • Profile picture of the author Willie Crawford
    - Andrew Cavanaugh
    - David Preston
    - Maria Gudelis
    - Rachel Rofe

    All people that I've learned a lot from, and I do offline
    consulting, often partnering with local business owners
    to co-host events :-)

    Willie
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    Click To Go BIG!

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    • Profile picture of the author Jillian Slack
      Several warriors have fabulous information available about this business model.

      Willie just gave you a list of them.

      Don't waste time trying to reinvent the wheel. Use the "search" feature to find these warriors, look at their WSOs, and get busy.

      Jill
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      • Profile picture of the author netkid
        @JohnMcCabe

        I agree with him in that it does not matter if your site ranks #1 in Google or not. Many of my offline business clients, whom I am hired to put up blogs for get plenty of "action" to their business just for having a blog site up. These are businesses who haven't even broken the 20 million rank but still are getting noticed.

        I think it comes down to offline self promotion, passing out flyers, putting a blog URL in all email sigs, cold calls to direct people to the blog URL, etc. You can't possibly put up a site, "maximize SEO" and expect to make it to top of Google.

        On the contrarian route here I don't stress the top search engine ranking as I stress my customers to keep posting and keep fresh content coming in their site as often as possible. Let the search engine rank take care of itself.

        Regards,

        bruce
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  • Profile picture of the author Andyhenry
    Jack,

    You need to consider what you are able to deliver to prospective customers.

    It's great wanting to make money from the 'offline' niche, but you're only going to do well if you can show what value you are able to actually deliver. Not IM stuff, but real customer or revenue increase.

    If you can show that you can deliver on it however you're able to.

    You don't need anyone else to tell you what to do, you just need to decide for yourself and then do it.

    Andy
    Signature

    nothing to see here.

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  • Profile picture of the author Alexa Smith
    Banned
    [DELETED]
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    • Profile picture of the author Jack Bastide
      Originally Posted by alexa_s View Post

      Hey, Jack - it seems only three weeks (if that) since you wanted to get into this whole "copywriting" thing instead! What happened there?

      You seem really talented, personable, entertaining and all the rest of it, and I'm sure you'll be successful at whatever you try, if your MLM business really leaves you so much free time and desire for a different career.
      Actually Copywriting is one of the things I can Offer businesses

      I have spoken to several people I know and have some copywriting work
      that may be imminent

      I'm a "Jack" of all trades :0)

      Jack

      P.S. I see you have Yuliya's Blog in your Sig .. do you know her?
      Signature

      If you can drive Biz Op Phone Calls .... I'm Buying

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  • Profile picture of the author Victor.L
    What are your areas of expertise and in what industry?

    If you have the guts , do some cold calling by going through the Yellow Pages. It's the oldest trick in the book but it works. You could also advertise in magazines or newsletters with specific audiences.

    A friend told me about an ebook sold here a while ago called Offline gold 2.0 . He said it greatly helped him but I don't know if the info is outdated. ( It shouldn't be.)
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  • Profile picture of the author Hugh
    "Consult to old people, they need your computer help. "

    How do I find people older than I am???

    Hugh
    Signature

    "Never make someone a priority in your life who makes you an option in theirs." Anon.
    "Some see private enterprise as a predatory target to be shot, others as a cow to be milked, but few are those who see it as a sturdy horse pulling the wagon." -- Winston Churchill

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  • Profile picture of the author Mark Riddle
    Much of what I do for the offline business is really copy writing.

    Its all about making appealing offers and creating descriptions that get attention.

    I've done some copy writing for some sites but unfortunately I can't use them as a reference because of the agreement we worked out.

    I like doing copy writing and I like consulting, for me they work well together.
    Two businesses you can run part time and have two full time incomes.

    Sure I know how to set up blogs and auto-responders, I do like the hands on approach. I think by knowing how to do things lets me be able to find people who are able to perform what needs done.

    Mark Riddle
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    Today isn't Yesterday, - Products are everywhere if your eyes are Tuned!
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  • Profile picture of the author Maria Gudelis
    Hey Jack!

    Welcome to what I think is the "ultimate business model" in today's economy as the cool thing is...it really helps local businesses too...nothing is better to hear how your help can impact others lives and businesses.

    Where to start? Well - tis true - "offline consulting" really has been around since days of Babylon!

    It is so much more than just offering IM services to businesses as they often don't even have their USP identified and that alone - you can charge $500 to $5,000 for by surveying their customers, finding out why those customers buy from your client vs competition and adding that USP to all of their marketing material.

    If you visit a local bookstore - the "Guerilla" books by Levinson are fantastic - and a thing of 'marketing 'beauty to watch / learn from on how he sells in the book too...(like the Bonus 2 month trial membership) . DAn Kennedy's stuff is great too!

    In da Warrior Forum- I've personally bought I think almost every WSO on offline consulting, from Andrew Cavanaugh, David Preston (my mentor), Willie Crawford, Michael Silvestor, GoGetta, Rachel Rofe, as there is usually golden nuggets those living in the trenches have to offer!

    Go with who you feel most comfortable with at first and take off from there! And make it a goal to go from small companies to JV's with bigger ones as that is where the true goldmine is!!!

    Cheers, maria
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  • Profile picture of the author dingleigofai
    From what I have read, Maria Gudelis' stuff is pretty good... so I just signed up for the challenge... I think its probably a good place to start.
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  • Profile picture of the author efrontiers
    Im looking into this stuff and I am not from the US...so I have a bit of a hurdle in here. Well, let me clear my sched this weekend and get some info.
    Signature

    I am fond of creating micro niche sites and they are quite doing great. Super Solano Hair Dryer and Battery Operated Alarm Clock are just a few of my sites.

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  • Profile picture of the author GoGetta
    Check out http://www.localbizbuilders.com/forums/index.php

    Awesome forum, you will learn all you need too there!

    GoGetta
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  • Profile picture of the author Preben Frenning
    *I heaven't read this entire thread*

    My advice to you if you just want to learn much fast, buy some of the offline WSO's.
    There are many great WSO's about offline IM here, and I own quite a few myself - And all of them have taught me something new and valuable.

    After you've purchased a few, read through them and find a technique you are comfortable with.

    I would also recommend paying attention to Shaun O'Rielly. Sign up to his "never-spam-promo" list at getofflineclients.com (NAL]
    He actually replies to all emails, and is genuinely interested in helping people. - I have learned a lot from him.

    Also you should follow him on twitter if you want immediate access to his awesome emails.

    - Preben

    P.S. I'm just starting up too, and there's a lot of potential in the offline niche!
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    Twitter? - http://twitter.com/Preben_Frenning

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  • Profile picture of the author edhan
    Here is roughly what I do as offline consultant.

    I get mostly referrers from one client to another for my consultation. I deal mostly with IT office. I simply give them quick solution to resolve common issues of computers related. I helped them to organise new premises like server setup, cabling setup, computer's arrangement, networking, print server, file server, etc. Layout of the new office is critical for expansion therefore initial setup for layout is important. Advice them on types of software for individual dept. Implementation of website, emails, etc. I deal basically everything on office IT.

    My business is basically from word of mouth among clients.
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  • Profile picture of the author MichaelHiles
    Andrew Cavanagh has good stuff.

    Maria Gudelis is a champ (not to mention a great person to talk to).

    I've actually bought stuff from both of them.

    GoGetta's model is very effective.

    I haven't seen any of Kyle's stuff but he posts great advice and info on here, so I can only assume he's a rock star. Same with David Preston & Rachel Rofe.

    Of course, Willie is the godfather.

    I'm the punk upstart.
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  • Profile picture of the author MichaelHiles
    lol @MacF You're on a roll.

    All that I can add is an amen to the keep the numbers low for this kind of targeted mailing. Nothing worse than overwhelming yourself with response.
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    • Profile picture of the author MacFreddie
      Banned
      Originally Posted by MichaelHiles View Post

      lol @MacF You're on a roll.

      All that I can add is an amen to the keep the numbers low for this kind of targeted mailing. Nothing worse than overwhelming yourself with response.

      I'm just starting. Only gave out 1% of my secrets for Offline.

      Hope this is helping someone,

      Mac
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  • Profile picture of the author casestudykev
    Advertisers advertise

    I look for full page ads in the yellow pages, this varies by city

    1. Attorneys (highly competitive)
    2. Physicians and Surgeons (get pitched all the time)
    3. Insurance (all categories)
    4. Dentists (get pitched all the time greedy)
    5. Plumbing (including emergency services) (get the 1 in 100 that has more than 1 employee)
    6. Automobile; Repairing and Service
    7. Restaurants
    8. Air Conditioning Contractors (repairs)
    9. Automobile Dealers
    10. Movers
    11. Roofing Contractors
    12. Glass
    13. Pest Control (high profit, good continuity)
    14. Carpet and Rug Cleaners (too much competition)
    15. Computers
    16. Florists
    17. Mortgages, Real Estate Loans
    18. Optometrists
    19. Storage
    20. Chiropractors (pitched to alot, no money many times)
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  • Profile picture of the author Preben Frenning
    @MacFreddie - Thank you so much for all of the great tips'!
    Do you have a list?? I'd love to be on it Especially if you share your tips and treat it like Shaun O'Rielly.
    @Tim - Any chance you will open up for a few more free downloads of your postcard marketing course? I'm planning to launch a massive campaign soon, and I would love to know more about postcard marketing.

    And thanks for sharing so many great tips guys!
    - Preben
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    • Profile picture of the author TimCastleman
      My inbox is getting full of request for the postcard marketing system. Here is the deal. I gave out a 100 free copies of it already.

      I am going to run a WSO for it on Monday, for $47 bucks. If you can't wait and want a deal shoot me $20 via paypal (timothycastleman@yahoo.com) and I'll email it to you.

      Going to bed. Done answering PM's for the night.

      Tim
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  • Profile picture of the author TimCastleman
    Kenneth -

    I know you meant it as a joke but I would like to mention that if you ask the people who print up your stuff a lot of them will put labels and stamps on for a small fee.

    I like to do it myself to double check addresses and such - not to mention I drink a beer while labeling them - but for less than $50 I could have it done by someone else.

    Tim


    PS: For those of you who have looked over the postcard course. Please PM me your thoughts - in return I have a special "thank you" audio gift that will help you even more when it comes to offline postcards.

    Thanks.

    Tim
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    • Profile picture of the author Kyle Tully
      I'm only sending 10 letters at a time so I do everything myself.

      Damn lazy letter shops won't take my business!
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    • Profile picture of the author kennethtang
      Ah, good. Now I can stop working so hard. Thanks!
      Originally Posted by TimCastleman View Post

      Kenneth -

      I know you meant it as a joke but I would like to mention that if you ask the people who print up your stuff a lot of them will put labels and stamps on for a small fee.
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  • Profile picture of the author Lost Leader
    The marketing and sales aspect is pretty easy for me as I am use to talking and working with people.

    I would love to know what are the most popular consulting programs and packages that are provided to local businesses.

    I believe a WSO of someone developing various consulting packages and showing step by step how to specifically do them or outsource them would be a moneymaker.
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  • Profile picture of the author Steve Peters Benn
    Hi Jack,

    I don't offer a WSO - but if you join the Warroom, you will get free access to my collection of reports on Offline consulting that have been described as stuff I could easily sell for a lot of money AND - one person said that just to get access my posts was worth the War Room fee alone.

    Beyond that, I would say start very very simply - try and sell potential clients in one small area (such as Wine specialists) on one small service - such as building a 'loyal client list'. This will allow you to build confidence and get used to the process, whilst providing the opportunity to upsell your clients as your repertoire grows.
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  • Profile picture of the author Affililancer
    I found the fastest way to get into offline consulting is to offer my services free to a local accountant/tax preparer. I set up their online sales system free then I use their results to create a report and introduction letter to send to their clients - with a follow up call to the list for a consultation/appointment. I found the JV wants value added services that separates them from their competition.
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