Implementing REAL scarcity with Clickbank?

13 replies
Technically speaking, is there any way to implement genuine scarcity with Clickbank? Like, limit sales of a product to 100 units per month? I can't find anything like that in the settings in Clickbank, or in the knowledgebase, so I am guessing not.

Is there a legit way of doing it? I could do the counting myself (I could rig that through DAP somehow) and once all units are sold change the hop destination to a temporary page that says "sorry, no more copies available this month" but that wouldn't stop people just going direct through Clickbank, would it? Any manual solution wouldn't suit me, I am a programmer (and somewhat lazy), I don't do manual solutions

And yes, call me crazy, I actually plan to claim scarcity AND make good on it...
#clickbank #implementing #real #scarcity
  • Profile picture of the author Harvey Segal
    Originally Posted by markowe View Post

    I can't find anything like that in the settings in Clickbank, or in the knowledgebase, so I am guessing not.
    ClickBank does not provide such a feature.

    Originally Posted by markowe View Post

    but that wouldn't stop people just going direct through Clickbank, would it?
    No - they will be directed to your temporary page.

    .
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    • Profile picture of the author markowe
      Originally Posted by Harvey Segal View Post

      ClickBank does not provide such a feature.


      No - they will be directed to your temporary page.

      .
      Oh, wait, so the Clickbank product link still goes to my sales page, so I can swap that out and the visitor will have no "Buy"/cart link any more. The more enterprising would still be able to figure out the Buy link (xxx.xxx.pay.clickbank.net) but it would probably put most off. Provided Clickbank doesn't object to me having this "non-sales page sales page", guess I will have to ask them.
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      • Profile picture of the author Harvey Segal
        The best way is to deactivate the product

        "You can deactivate your product by checking Inactive on the product edit screen. As a result, the product is no longer available for sale. This feature allows you to stop selling a product for as long as you like, without having to delete it."

        From

        https://support.clickbank.com/entrie...a-Payment-Link

        .
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        • Profile picture of the author markowe
          Originally Posted by Harvey Segal View Post

          The best way is to deactivate the product

          "You can deactivate your product by checking Inactive on the product edit screen. As a result, the product is no longer available for sale. This feature allows you to stop selling a product for as long as you like, without having to delete it."

          From

          https://support.clickbank.com/entrie...a-Payment-Link

          .
          Ahh, thanks. That would involve doing it manually :/. Unless I wrote some sort of bot to do it, which might not be possible. Kind of annoying, but not impossible I guess.
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  • Profile picture of the author markowe
    Update for anyone else ever Googling this: the Clickbank Products API (https://api.clickbank.com/rest/1.3/products) might let you make changes to the product info, like either deleting the product every time you wanted to suspend sales, or maybe making a change to it, like increasing the price (possibly prohibitively), to make the monthly quota more like a limited-availability monthly discount. Not sure you can do either of these, you need programming knowledge either way...
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  • Profile picture of the author agmccall
    Originally Posted by markowe View Post

    Technically speaking, is there any way to implement genuine scarcity with Clickbank? Like, limit sales of a product to 100 units per month? I can't find anything like that in the settings in Clickbank, or in the knowledgebase, so I am guessing not.

    Is there a legit way of doing it? I could do the counting myself (I could rig that through DAP somehow) and once all units are sold change the hop destination to a temporary page that says "sorry, no more copies available this month" but that wouldn't stop people just going direct through Clickbank, would it? Any manual solution wouldn't suit me, I am a programmer (and somewhat lazy), I don't do manual solutions

    And yes, call me crazy, I actually plan to claim scarcity AND make good on it...
    We should really talk about the reality of what you are planning on doing.

    If you were to have a membership site then I could see where you would limit membership to a certain number of members to make sure everyone got the service promised.

    But, when it comes to an ebook. Everyone, even non marketers, will know you are full of crap when you tell them there are no more copies of a digital ebook. If someone is looking for a how-to ebook on facebook ads and they found your sales page that says "No more copies" they will simply move on and find another and you will have nothing. Someone else who sells all day every day will get the sale and new subscriber to their list.

    We also have to talk about affiliates. No affiliate in there right mind will promote a product that the vendor keeps shutting off so they can pretend that it is in hot demand and sold out.

    So, as far as scarcity goes with ebooks you might want to go the dimesale route. Customers have to act now before the price goes up.

    Just my thoughts

    al

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    • Profile picture of the author onSubie
      Originally Posted by agmccall View Post

      We also have to talk about affiliates. No affiliate in there right mind will promote a product that the vendor keeps shutting off so they can pretend that it is in hot demand and sold out.

      I was thinking this about your plan.

      Why do you want to use Clickbank?

      The primary benefit of selling through Clickbank is access to affiliates.

      No decent affiliate if going to promote an offer that will simply disappear with no notice.

      You do not want the process to be manual (i.e. you go into Clickbank and deactivate your product yourself), you want it automated after a certain number of sales. So your product could go "off sale" without notifying your affiliates in advance.

      If you have an affiliate paying $100/day PPC to Bing to direct link to your offer page and then you deactivate it without telling them, how much money will they waste sending traffic to a dead offer?

      How will they know that your offer has been deactivate and there is no way to make sales with their PPC campaign?

      If you do not want top affiliates promoting your product, then why use Clickbank?
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  • Profile picture of the author markowe
    All good questions - I want to use Clickbank (and already do for other products) for several reasons:

    1) they take care of all the tax stuff, which has lately got far too complicated for solo players like me to handle.
    2) they pay me directly - I don't trust Paypal with any significant turnover and also it causes me income tax problems as I do not have an LLC registered in the same country where my PayPal account is opened.

    As for the other question of why even use scarcity - no, with a lot of digital products I agree it's BS, but what if I said it was a software product? I would be interested in hearing your thoughts on that. My arguments for limiting distribution of a software product (at LEAST until it is well-established, totally bug-free, etc. etc.):

    1) The product is kind of SEO-sensitive so I don’t want it used on every site out there, creating a footprint and ultimately ruining it for everybody (think what happened to BANS, or just about any similar solution)
    2) I am committed to supporting users properly, which I couldn't do if there were thousands of new users coming in every month, even if I built up a team, which I don't think is practical for me as a part-time IMer.
    3) I am not greedy, this is not some big take-the-money-and-run product launch – this is a serious product and I am in this for the long term.

    I have bought products in the past which seemed quite sound but support for them dried up within the month (or as soon as the refund period expired) and I just realised it was another hyped-up launch designed for nothing other than to bank big and bail out as quickly as possible (I could name names here...).

    So - do I sell xx,xxx of these in a week via the Warrior Forum, with 75% going to affiliates, with upsells, downsells and every-which-sells, take the money, buy the Ferrari and run, or do I take a long-term approach (note, I have no interest in Ferraris, only in earning an honest living) and live nicely off the proceeds of a solid product (sold at a premium price - think $xxx not $x or $xx) for the next few years? I am more for the latter - has a lot to do with my personality, so I know many here would think this is a naive or stupid approach.

    Along the same lines, I feel the product would likely sell itself in the kind of volume I am aiming for and I wouldn't in fact have affiliates at all, again, not initially at least.
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    • Profile picture of the author onSubie
      Originally Posted by markowe View Post

      As for the other question of why even use scarcity - no, with a lot of digital products I agree it's BS, but what if I said it was a software product? I would be interested in hearing your thoughts on that. My arguments for limiting distribution of a software product (at LEAST until it is well-established, totally bug-free, etc. etc.):
      Yes, I don't think legitimate scarcity is a problem. Things like a member site when you want to limit enrollment to handle traffic and support. Or, in your example, a software product to limit users and/or manage development cycles.

      Since you already have products on Clickbank it sounds like you know how you want to do things.

      I guess I'd just make sure customers and affiliates know when/if it is going to close and when/if it will open again.
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  • Profile picture of the author SunilTanna
    Just programmatically disable your pitch page and your thankyou page when you have sold enough. Since they are both hosted by you, this should be easy.

    If somebody does manage to type in the pay link manually (unlikely) then they will not be able to download anyway. y ou would have to refund them manually, but chances are this will never happen anyway.
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    • Profile picture of the author markowe
      Originally Posted by SunilTanna View Post

      Just programmatically disable your pitch page and your thankyou page when you have sold enough. Since they are both hosted by you, this should be easy.

      If somebody does manage to type in the pay link manually (unlikely) then they will not be able to download anyway. y ou would have to refund them manually, but chances are this will never happen anyway.
      Thanks, yes, that might be the easiest way. I guess I'll see how sales go, whether I need to implement scarcity and do it manually for the first month or two.
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  • Profile picture of the author RyanLB
    I doubt ClickBank has a feature built in although I haven't used them in a long time to be sure. I would say the best way may be to just handle it yourself. When you reach your scarcity, take the order button down and let people know that you have run out of room in the exclusive offer. This may be difficult if you are doing daily scarcity, but overall limits should be easy to stay on top of and implement.
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  • Profile picture of the author 64wegrow
    The only way that I would actually believe the scarcity claimed is real, is if there was an actual tangible product to receive in the mail. In my opinion, pretty much anything digital in nature can either be duplicated or replicated for next to nothing.
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