7 Steps To Building A 6-Figure Online Business!

by YourBizAid Banned
40 replies
It's sad to know that so many folks who found their way online to build an online business have totally been misled.

Listen: it's not about what the gurus are telling you. It is about what they are doing.

But it's NOT what they are telling you.

Why?

Because revealing the system is not profitable. Because the system is a lot of work.

And most people don't want to do a lot of work. So people don't buy the keys to the "system"

They buy silver bullet solutions.

They buy Facebook secrets, sweet SEO methods, 'Secrets', etc, that's what they buy.

So that's what the gurus sell. They sell what sells.

Because they believe they will be leaving tons of money on the table if they tell you the truth.

That's why what they are DOING is something different entirely.

Think about the dude selling "Make Millions with Facebook in 90 Days"

How is he selling it?

Through a bunch of JVs, a carefully written email sequence, and multiple upsells, plus he has a Facebook coaching program.

He's NOT making his money with Facebook!

Think about the guy selling the latest SEO secret system.

He CLAIMS you make your money from creating sinister special links in Google that go to high - CPA Networks that make you money on autopilot. All you have to do is buy his product and take 20 minutes to set things up and presto, you will have $350 a day coming in.

But what is he DOING?

He has a sales page, 4 upsells, a long term coaching program, a 20 autoresponder email selling series, and multiple JV partners.

I could go on and on.

No matter what people are selling that is the "solution" to making money online, they are not DOING that solution. They are DOING what I am going to share with you in a few minutes.

Now, you might be asking, well, what about this other marketer? He actually does what he is teaching.

Don't get me wrong, there are a few exceptions. Those are people who are highly ethical, moral Internet Marketers who genuinely care about you.

And there are a few out there, for sure. And if you know someone like that, you should support him or her 100%. Because they care about you. Instead of selling get rich quick gimmicks, traffic gimmicks, and so, they are teaching you the real thing instead of trying to make a quick buck selling you the latest smoke and mirrors solution that won't work long term.

But those people are few and far between.

But what I have found is that most gurus are NOT teaching what they DO, they are teaching what will SELL.

So why am I telling you all of this?

Here's why:

Because I care. Because I have to be able to sleep at night. I've been successful online. I have dozens of clients working with me. (Please note that I'm not trying to sell you anything here. Don't buy anything from me.)

Through both my own marketing and through my clients and seeing what works and what doesn't, I know what makes money online. Ethically and not. I know what people are selling that doesn't work and yet people are paying for month after month.

I don't know about you, but I couldn't sleep at night peddling those kinds of smoke and mirrors solutions.

To cut a long story short, I have to sleep at night. I'm a Christian. I'm accountable to a higher power. He's watching me every day (He's watching you too).

By now you are likely thinking, "please, Ken, just get on to the steps."

I will, I promise.

So below are the seven steps:

Step 1 - Develop a lead magnet. It should be a bite-sized information (not a very long one) in the form of a report, audio or video which helps your subscriber fix a specific problem or gives them the information they are looking for.

Beware not to give them a very long bulky information which they may not be able to consume immediately.

This will make them forget about you in a hurry if they keep your lead magnet to be digested later. Chances are they will never get back to 'eat' your lead magnet, thereby nullifying the purpose for its creation.

Step 2 - Build or get high converting squeeze pages setup to collect subscribers and an autoreponder to deliver the lead magnet to them.

Step 3 - Drive traffic from the best traffic sources. YouTube is a good traffic source as well as Facebook. You can also buy solo ads or make as swaps.

Step 4 - Create an entry level product which your competition will normally sell for $97 and sell for $7 to $49 (depending on your niche). When you over-deliver with your first-time customer, it establishes trust and a long-term and lasting relationship.

Step 5 - Create another product of $97 or $297 which others will normally sell for $1000. The principle remains the same as the one we discussed in step 4 - establishing a long term relationship and building trust.

Step 6 - Create a home study course which can be 10 to 12 hours of content with homework assignment attached to it - which if your customer does the assignments, will get them results.

Step 7 - Create a coaching program where you teach your customers how to achieve what your course or report showed them.

Simply put, a coaching program bridges the gap between where your customer is and where he wants to be.

A coaching program is where they have access to you. Where they can ask you questions and get direction.

Sell it for $1000 with a series of automated email campaigns or make it $197 or $97 per month coaching.

Have you noticed that every one of the experts in the industry has this type of system in place?

The problem is that they teach you something very different from what they are doing.
That's why I decided to share this with you today.

I'm tired of seeing people struggle to make money with a push button system that promises tens of thousands of dollars overnight.

Such systems don't exist. The only people making money from such systems are the guys selling them.

That's sad I know but it's the truth.

Read through the 7 steps above again and start implementing them in your online business.

Well, that's it warriors.

If you are still reading this, my guess is that you are realizing that I have just been more transparent than most of the other marketers you've been learning from.

And if you didn't know me before today, hopefully you have a clear understanding of how - and why - I've been able to be personally successful in the internet marketing world, while basically working behind the scenes, at high levels of profitability, quietly earning a full time income, that frankly, you might be surprised to find out might be, on average, month after month, much more than the income of the some of the well-known gurus who do big product launches, have hundreds of people promoting them, and are very well-known.

You see, it's about profit margins, speed to profit right in the first 30 days, and implementing a few simple elements: 3 products, a 30 day email campaign that converts leads to buyers, and a $97 a month coaching program.

You don't need bright shiny objects each month, you don't need the latest product launch, you don't need to create something new each month.

All you need is 3 products, a coaching program, and a 30 day email sequence. And when you have those 3 things in place, and have $25 - $30 per subscriber coming in - all you focus on is getting new subscribers.

And when you are making $25 - $30 per subscriber, you can afford to pay $3 - $5 per subscriber, instead of trying to scramble to find all kinds of free and cheap traffic that don't convert and take up lots of your time.

Your model looks like this:

1000 subscribers --> 3 products and a coaching program --> $15k in revenue monthly.

Rinse and repeat.

That's it. That's the formula. That's what I do.

Try it and you will not be disappointed.

Blessings,
Ken


Insightful Q & A's


Originally Posted by discrat View Post

Hey Ken,
Just curious is this Home Course study actually about teaching these Customers how to be Coaches ? And then those guys go out and teach others how to be Coaches and in turn they go out and teach others how to be Coaches etc..etc..

It just seems like a viscous cycle with no real transfer of real life skills towards a real online biz.

EXAMPLE : Here's what happens and this is a MAJOR cause of why IM and MMO niche is so f-ed up.
...You get a customer who just purchased a Home Course study on SEO and how to get his weight loss site up to number 1 in Search Engines. Intentions are great at first.

But this is where the problem comes in. The Coach starts teaching the weight loss guy all the techniques on how to rank his site

BUT

sometime during the process the Coach says ," Btw, Weight Loss guy how would you like to actually sell this SEO home study Course to other people and I will give you a Commission as an affiliate ? Not only that I will teach you how to sell this SEO prgram and teach you how to Coach other people"

And then the new weight loss guy is now a Coach and he does the EXACT same thing to other people that his Coach did for him i.e. teaching others how to sell MMO products and be a Coach.

Its a never ending UGLY cycle and you have people teaching others and they have no real success in the actual SEO home study course to begin with

- Robert Andrew
I understand your concern. In fact I saw something similar to this vicious cycle in MOBE - which was why I didn't recommend them to anyone.

For the Home Study Course, this basically teaches all there is to a particular sub niche in multiple modules.

For example, you can't teach your customer everything there is to list building in a single course. If you do, you won't be able to show all the intricacies - which reduces your customer's chances of getting results.

This is where the Home Study Course comes into play. In the list building example above, you could teach how to create and setup winning Lead Magnets in Module 1.

Module 2 could go into how to create or setup a frontend liquidating offer that makes your list building pay for itself.

Module 3 could go into structuring and optimizing your entire funnel.

Module 5 could be on how to setup your welcome emails and entire email campaign.

Module 6 could go into traffic generation and targeting.

Etc etc.

This Home Study course could have as much as 10 to 15 modules...with assignments in each module.

The purpose of the Home Study COurse is to help your customer know every single thing there is to a niche or sub niche with actionable steps they can follow in order to get results.

You could sell Home Study Courses like this between $497 and $4997 depending on your market and your authority in the market.

Good home study courses are as good as one-on-one coaching because they are detailed to a tee.

Folks who teach regurgitated stuff in a such vicious cycle as they one you outlined should be banned from the Online Marketing space without mercy.

Seriously.

They cause more harm than good.
#building #business #internet marketing #online #stand #steps #time
  • Profile picture of the author Regional Warrior
    Sorry this is the worse example of why newbies fail

    "All you need is 3 products, a coaching program, and a 30 day email sequence. And when you have those 3 things in place, and have $25 - $30 per subscriber coming in - all you focus on is getting new subscribers. "

    So what would happen here and unfortunately has happened , Is that you get a new person coaching a new person , also I have not seen a push button program for years can you direct me to this one ?

    I think you plan would only apply to a more experience Warrior !
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    • Profile picture of the author YourBizAid
      Banned
      Originally Posted by Regional Warrior View Post

      Sorry this is the worse example of why newbies fail

      "All you need is 3 products, a coaching program, and a 30 day email sequence. And when you have those 3 things in place, and have $25 - $30 per subscriber coming in - all you focus on is getting new subscribers. "

      So what would happen here and unfortunately has happened , Is that you get a new person coaching a new person , also I have not seen a push button program for years can you direct me to this one ?

      I think you plan would only apply to a more experience Warrior !
      NO. If you've studied and learnt enough to write a $7 report, then you can show someone how exactly to implement what your report teaches. That's coaching.

      I couldn't go into full details on how easy it is to start running a coaching program.

      You don't have to be Dan Kennedy before you can start running a coaching program. If you know more than the person trying to learn form you, then you can coach them!

      It isn't that difficult as you phrased it, trust me.
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      • Profile picture of the author Regional Warrior
        Originally Posted by YourBizAid View Post

        NO. If you've studied and learnt enough to write a $7 report, you can show someone how exactly to implement what your report teaches. That's coaching.

        I couldn't go into full details on how easy it is to start running a coaching program.

        You don't have to be Dan Kennedy before you can start running a coaching program. If you know more than the person trying to learn form you, you can coach them!

        It isn't that difficult as you phrased it, trust me.
        I know this has worked for you but how does a newbie learn if they follow this advice and start coaching after 2 weeks ? there is a thing called Rep and if you have one it does go a long way for you to make some good coin! would you not agree?

        Its a great plan I may follow it myself but I have been in the game for quite awhile, but I think if the person coaching does not know how 2+6 = 10 then where to next ?
        Meaning If they are asked a question about something that they should know but don't are you going to help them?
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        • Profile picture of the author Zodiax
          Originally Posted by Regional Warrior View Post

          I know this has worked for you but how does a newbie learn if they follow this advice and start coaching after 2 weeks ? there is a thing called Rep and if you have one it does go a long way for you to make some good coin! would you not agree?

          Its a great plan I may follow it myself but I have been in the game for quite awhile, but I think if the person coaching does not know how 2+6 = 10 then where to next ?
          Meaning If they are asked a question about something that they should know but don't are you going to help them?
          Nice sig man.

          You should practice what you preach
          Signature

          'I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion'
          -Muhammad Ali

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          • Profile picture of the author Regional Warrior
            Originally Posted by Zodiax View Post

            Nice sig man.

            You should practice what you preach
            Sorry mate was a play on words in the headline that another Warrior had written
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        • Profile picture of the author YourBizAid
          Banned
          Originally Posted by Regional Warrior View Post

          I know this has worked for you but how does a newbie learn if they follow this advice and start coaching after 2 weeks ? there is a thing called Rep and if you have one it does go a long way for you to make some good coin! would you not agree?

          Its a great plan I may follow it myself but I have been in the game for quite awhile, but I think if the person coaching does not know how 2+6 = 10 then where to next ?
          Meaning If they are asked a question about something that they should know but don't are you going to help them?
          To make a living online requires time and "apprenticeship". Do you learn how to run a restaurant for example in 2 weeks? This business is just like a bricks and mortar business where experience and skills matter.

          This is where a ton of wannabe's make a shipwreck - thinking they can start making a killing in their first month.

          When they don't make the millions or the proverbial $10K/mo in their first few months, they throw in the towel and scream "I tried it and it didn't work!"

          Duhh... Who says you tried??

          It took me 10 months of hard work, studying and learning 10 hours every day to make my first $3000. Then scaled up from there.

          You can't coach anyone after two weeks of hanging out on a forum or reading some $7 ebooks and video "trainings".

          You need to sit down, study and take action.

          If you're looking for the fastest way to make money right now, don't look online. Go get a job. You can make millions of dollars online, but first you need experience. And that experience won't come in a month or two of "trying".

          To make money online, you need dedication and determination to do whatever it takes.
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  • Profile picture of the author kilgore
    Woody Allen once said, "Those who can't do, teach. And those who can't teach, teach gym."

    But I guess we should now add, "Those who can't teach gym, teach internet marketing."

    Good luck to all those coaches with only two weeks' experience. You're gonna need it
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    • Profile picture of the author Mark Singletary
      Originally Posted by kilgore View Post

      Woody Allen once said, "Those who can't do, teach. And those who can't teach, teach gym."

      But I guess we should now add, "Those who can't teach gym, teach internet marketing."

      Good luck to all those coaches with only two weeks' experience. You're gonna need it
      While I've appreciated and agreed with much of what you share here, it seems to me that you are teaching too in your answers to posts. Does that mean you can't walk the walk or does that just mean that you aren't charging for your teachings?

      Mark
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    • Profile picture of the author Zodiax
      Originally Posted by kilgore View Post

      Woody Allen once said, "Those who can't do, teach. And those who can't teach, teach gym."

      But I guess we should now add, "Those who can't teach gym, teach internet marketing."

      Good luck to all those coaches with only two weeks' experience. You're gonna need it
      After reading your sig I want you to be my coach.
      Signature

      'I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of your life as a champion'
      -Muhammad Ali

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      • Profile picture of the author Brent Stangel
        Originally Posted by Zodiax View Post

        After reading your sig I want you to be my coach.
        I've been waiting for the "Midas Touch" WSO for some time.
        Signature
        Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
        All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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        • Profile picture of the author Zubb
          Banned
          Originally Posted by Brent Stangel View Post

          I've been waiting for the "Midas Touch" WSO for some time.
          Haha! Me too...
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      • Profile picture of the author kilgore
        Originally Posted by Mark Singletary View Post

        While I've appreciated and agreed with much of what you share here, it seems to me that you are teaching too in your answers to posts. Does that mean you can't walk the walk or does that just mean that you aren't charging for your teachings?

        Mark
        Sure I do teach to some extent. Don't we all? But I don't pretend to know things I don't know. And I certainly wouldn't teach on a subject that I really didn't know anything about, which is exactly what the OP is suggesting.

        Perhaps I should also mention that I'll that I was being facetious. I have a lot of respect for people who teach, no matter the topic -- at least those who know their subject matter and put their students' needs ahead of their own financial gain. Unfortunately, the OP's "Fake It Till You Make It" coaching model doesn't fails on both counts.

        Originally Posted by Zodiax View Post

        After reading your sig I want you to be my coach.
        You'd be surprised at how many people actually click on it.
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  • Profile picture of the author Joan Altz
    The thing about the gurus is they were really good at research and teaching what they learned. They could quickly get ahead of the herd just from those two skills alone, so moving into creating expensive training courses and achieving "expert" status was more likely.

    Also, I believe what holds some back - and I'm talking about those who are willing to work and who do stay focused (not the lazy dreamer types) - is having to do something they don't feel comfortable doing.

    The gurus did whatever it took. They just said "screw it" and did it. Frank Kern talks about being so stressed and freaked out his first seminar, he carried an ampule of Xanax in his pocket. Lol. But he did it.

    People freak about doing videos, writing copy, doing audio, cold calling...

    Offering coaching I think is out of most peoples' comfort level. Not going to happen.

    Create 3 products? It's nothing short of a miracle for most to create one.

    For experienced marketers, the 7 Steps are doable, but for anyone else, unlikely. That's why cheap "done for you" offers are so popular.

    I might be mistaken, but I don't recall there being so many of these DFY WSOs back when I joined 4 years ago as there are now.

    People just don't want to do much. They want a method that seems to make sense and then someone to set up everything for them that the method requires. Autopilot income, passive income, whatever they want to call it, it's do-nothing income that people want most.

    All of us can keep posting this type of advice for the few that can accept it, but the masses aren't going to cheer about it. To them we are the doom and gloom gang. We rain on the parade happening in their brains.

    But perhaps we do sleep better, OP.
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  • Profile picture of the author Zubb
    Banned
    Originally Posted by YourBizAid View Post

    It's sad to know that so many folks who found their way online to build an online business have totally been misled.

    Listen: it's not about what the gurus are telling you. It is about what they are doing.

    But it's NOT what they are telling you.

    Why?

    Because revealing the system is not profitable. Because the system is a lot of work.

    And most people don't want to do a lot of work. So people don't buy the keys to the "system"

    They buy silver bullet solutions.

    They buy Facebook secrets, sweet SEO methods, 'Secrets', etc, that's what they buy.

    So that's what the gurus sell. They sell what sells.

    Because they believe they will be leaving tons of money on the table if they tell you the truth.

    That's why what they are DOING is something different entirely.

    Think about the dude selling "Make Millions with Facebook in 90 Days"

    How is he selling it?

    Through a bunch of JVs, a carefully written email sequence, and multiple upsells, plus he has a Facebook coaching program.

    He's NOT making his money with Facebook!

    Think about the guy selling the latest SEO secret system.

    He CLAIMS you make your money from creating sinister special links in Google that go to high - CPA Networks that make you money on autopilot. All you have to do is buy his product and take 20 minutes to set things up and presto, you will have $350 a day coming in.

    But what is he DOING?

    He has a sales page, 4 upsells, a long term coaching program, a 20 autoresponder email selling series, and multiple JV partners.

    I could go on and on.

    No matter what people are selling that is the "solution" to making money online, they are not DOING that solution. They are DOING what I am going to share with you in a few minutes.

    Now, you might be asking, well, what about this other marketer? He actually does what he is teaching.

    Don't get me wrong, there are a few exceptions. Those are people who are highly ethical, moral Internet Marketers who genuinely care about you.

    And there are a few out there, for sure. And if you know someone like that, you should support him or her 100%. Because they care about you. Instead of selling get rich quick gimmicks, traffic gimmicks, and so, they are teaching you the real thing instead of trying to make a quick buck selling you the latest smoke and mirrors solution that won't work long term.

    But those people are few and far between.

    But what I have found is that most gurus are NOT teaching what they DO, they are teaching what will SELL.

    So why am I telling you all of this?

    Here's why:

    Because I care. Because I have to be able to sleep at night. I've been successful online. I have dozens of clients working with me. (Please note that I'm not trying to sell you anything here. Don't buy anything from me.)

    Through both my own marketing and through my clients and seeing what works and what doesn't, I know what makes money online. Ethically and not. I know what people are selling that doesn't work and yet people are paying for month after month.

    I don't know about you, but I couldn't sleep at night peddling those kinds of smoke and mirrors solutions.

    To cut a long story short, I have to sleep at night. I'm a Christian. I'm accountable to a higher power. He's watching me every day (He's watching you too).

    By now you are likely thinking, "please, Ken, just get on to the steps."

    I will, I promise.

    So below are the seven steps:

    Step 1 - Develop a lead magnet. It should be a bite-sized information (not a very long one) in the form of a report, audio or video which helps your subscriber fix a specific problem or gives them the information they are looking for.

    Beware not to give them a very long bulky information which they may not be able to consume immediately.

    This will make them forget about you in a hurry if they keep your lead magnet to be digested later. Chances are they will never get back to 'eat' your lead magnet, thereby nullifying the purpose for its creation.

    Step 2 - Build or get high converting squeeze pages setup to collect subscribers and an autoreponder to deliver the lead magnet to them.

    Step 3 - Drive traffic from the best traffic sources. YouTube is a good traffic source as well as Facebook. You can also buy solo ads or make as swaps.

    Step 4 - Create an entry level product which your competition will normally sell for $97 and sell for $7 to $49 (depending on your niche). When you over-deliver with your first-time customer, it establishes trust and a long-term and lasting relationship.

    Step 5 - Create another product of $97 or $297 which others will normally sell for $1000. The principle remains the same as the one we discussed in step 4 - establishing a long term relationship and building trust.

    Step 6 - Create a home study course which can be 10 to 12 hours of content with homework assignment attached to it - which if your customer does the assignments, will get them results.

    Step 7 - Create a coaching program where you teach your customers how to achieve what your course or report showed them.

    Simply put, a coaching program bridges the gap between where your customer is and where he wants to be.

    A coaching program is where they have access to you. Where they can ask you questions and get direction.

    Sell it for $1000 with a series of automated email campaigns or make it $197 or $97 per month coaching.

    Have you noticed that every one of the experts in the industry has this type of system in place?

    The problem is that they teach you something very different from what they are doing.
    That's why I decided to share this with you today.

    I'm tired of seeing people struggle to make money with a push button system that promises tens of thousands of dollars overnight.

    Such systems don't exist. The only people making money from such systems are the guys selling them.

    That's sad I know but it's the truth.

    Read through the 7 steps above again and start implementing them in your online business.

    Well, that's it warriors.

    If you are still reading this, my guess is that you are realizing that I have just been more transparent than most of the other marketers you've been learning from.

    And if you didn't know me before today, hopefully you have a clear understanding of how - and why - I've been able to be personally successful in the internet marketing world, while basically working behind the scenes, at high levels of profitability, quietly earning a full time income, that frankly, you might be surprised to find out might be, on average, month after month, much more than the income of the some of the well-known gurus who do big product launches, have hundreds of people promoting them, and are very well-known.

    You see, it's about profit margins, speed to profit right in the first 30 days, and implementing a few simple elements: 3 products, a 30 day email campaign that converts leads to buyers, and a $97 a month coaching program.

    You don't need bright shiny objects each month, you don't need the latest product launch, you don't need to create something new each month.

    All you need is 3 products, a coaching program, and a 30 day email sequence. And when you have those 3 things in place, and have $25 - $30 per subscriber coming in - all you focus on is getting new subscribers.

    And when you are making $25 - $30 per subscriber, you can afford to pay $3 - $5 per subscriber, instead of trying to scramble to find all kinds of free and cheap traffic that don't convert and take up lots of your time.

    Your model looks like this:

    1000 subscribers --> 3 products and a coaching program --> $15k in revenue monthly.

    Rinse and repeat.

    That's it. That's the formula. That's what I do.

    Try it and you will not be disappointed.

    Blessings,
    Ken
    Making money online has been boiled down to an exact science. IMO
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  • Profile picture of the author Regional Warrior
    The one thing that is always missing in any course is the ability be proactive! Last night I had a good look at some of the course's I had from about 5 yrs ago, and most If not all talked about Management
    and planning.

    Then I look at some of the so called new Gurus and watch 3 videos and straight off the bat it was all about them and you must use social media and join their FB Mastermind group ( WTF) there nothing of substance so wonder their are newbies complaining on here every other day.

    What YBA Has written is great for more senior Warrior who wants to get into Coaching but no way a newbie could do this without blowing a foo-foo valve if it goes arse up on them.
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  • Profile picture of the author jfrombk
    I think to be a coach in anything, one most have first gotten results. Whether IM, relationships, business, sports. etc. I want to be coached by someone who has done this before and knows what they are talking about. Its not so much that you cant do it in a short amount of time, because there are those who can, but i still feel that you need time to consistently get results and have faced some difficult times so that when the person you are coaching hits those same blocks, you can help them. I wouldn't hire a IM coach that has been in business for 1/2 months no matter how much he/she is making personally. I have seen so many people in IM make a little bit a money here and there but it was not sustainable and they had to work their way back up. I dont think the OP's plan is bad, I just think that its something that the average person wouldn't want to do. I personality wouldn't want to coach someone after just a few months of success, but thats just me.
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    • Profile picture of the author YourBizAid
      Banned
      Originally Posted by jfrombk View Post

      I dont think the OP's plan is bad, I just think that its something that the average person wouldn't want to do.
      You're absolutely right. That's why the average person does not make 6-figures.
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      • Profile picture of the author jfrombk
        Originally Posted by YourBizAid View Post

        You're absolutely right. That's why the average person does not make 6-figures.
        Yea. I mean i am not saying that it doesnt work, because i am sure it does, my question is, how would a person that has no experience go about creating an informational product that can sell for that much if they are not a expert at anything. Thats my only question. Because it seems like if someone is relatively new, the information in that course will only be something that has been said already in other courses.
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  • Profile picture of the author TakenAction
    "All you need is 3 products, a coaching program, and a 30 day email sequence. And when you have those 3 things in place, and have $25 - $30 per subscriber coming in - all you focus on is getting new subscribers.

    And when you are making $25 - $30 per subscriber, you can afford to pay $3 - $5 per subscriber, instead of trying to scramble to find all kinds of free and cheap traffic that don’t convert and take up lots of your time"



    I don't know if that was what you were going for but I think their is a valuable lesson
    In the original post...

    It was when you were saying if every subscriber was worth $25-$30 to you then you could
    Easily spend $5+ getting a subscriber.

    You didn't mention it specifically but knowing the "average lifetime value of a customer" is HUGE.

    I think many "newbies" need to know these numbers so they can properly run a business and scale correctly.

    Anyways, I would hope the average lifetime value of a subscriber would be more than $25-$30
    But nonetheless, it was a good lesson.
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    • Profile picture of the author celente
      Originally Posted by TakenAction View Post

      "All you need is 3 products, a coaching program, and a 30 day email sequence. And when you have those 3 things in place, and have $25 - $30 per subscriber coming in - all you focus on is getting new subscribers.

      And when you are making $25 - $30 per subscriber, you can afford to pay $3 - $5 per subscriber, instead of trying to scramble to find all kinds of free and cheap traffic that don't convert and take up lots of your time"



      I don't know if that was what you were going for but I think their is a valuable lesson
      In the original post...

      It was when you were saying if every subscriber was worth $25-$30 to you then you could
      Easily spend $5+ getting a subscriber.

      You didn't mention it specifically but knowing the "average lifetime value of a customer" is HUGE.

      I think many "newbies" need to know these numbers so they can properly run a business and scale correctly.

      Anyways, I would hope the average lifetime value of a subscriber would be more than $25-$30
      But nonetheless, it was a good lesson.
      Awesome post.

      We are doing about $900 USD a day PROFIT using VIDEO, Squeeze pages, funnels, and clever copywriting.

      Traffic sources : BING + PPV.

      But that is just how we do it, I am by no way killing it like some warriors.

      If you do not know there is one warrior in here, lurking that is doing about $10,000 USD a day. Yes! A day. :-)
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  • Profile picture of the author Randall Magwood
    Originally Posted by YourBizAid View Post

    Your model looks like this:

    1000 subscribers --> 3 products and a coaching program --> $15k in revenue monthly.

    Rinse and repeat.

    That's it. That's the formula. That's what I do.

    Try it and you will not be disappointed.
    Don't mean to be a jerk but I need some proof that you're making 6-figures a month before I could recommend this theoretical plan to someone... or even myself.
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    • Profile picture of the author YourBizAid
      Banned
      Originally Posted by Randall Magwood View Post

      Don't mean to be a jerk but I need some proof that you're making 6-figures a month before I could recommend this theoretical plan to someone... or even myself.
      You certainly aren't a jerk. I'd say you misunderstood my post. 6-figures here means $100K and above per year.

      Notice I said per year, not per month. I'm not one of those fakers who claim to make gazillions per year. I talking about real numbers here.

      For an average person with an average IQ, earning $8,500 per month (6-Figures per year) and above is not far-fetched if you can follow through and work smart.
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      • Profile picture of the author Regional Warrior
        Originally Posted by YourBizAid View Post

        You certainly aren't a jerk. I'd say you misunderstood my post. 6-figures here means $100K and above per year.

        Notice I said per year, not per month. I'm not one of those fakers who claim to make gazillions per year. I talking about real numbers here.

        For an average person with an average IQ, earning $8,500 per month (6-Figures per year) and above is not far-fetched if you can follow through and work smart.
        Randell has been told again and again to ware his glasses when posting or replying
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        • Profile picture of the author Egyfitness
          Problem with online coaching is you trade your time for money. You can't get rich charging $97 per month. You will waste termendous time coaching 50 persons per month to earn only $5K. Unless you are unethical person who would hire indian reps to do YOUR job.

          You want to get rich coaching , no other way around charging too high.
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  • Profile picture of the author bostjan33
    Banned
    Sadly, the internet is filled with those crappy 2-week self-made coaches, that's why many people fail in IM - because they buy crappy coaching programs from n00bs, who think they're coaches after being in IM for 2 weeks or less.
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  • Profile picture of the author discrat
    Originally Posted by YourBizAid View Post

    Step 6 - Create a home study course which can be 10 to 12 hours of content with homework assignment attached to it - which if your customer does the assignments, will get them results.
    Hey Ken,
    Just curious is this Home Course study actually about teaching these Customers how to be Coaches ? And then those guys go out and teach others how to be Coaches and in turn they go out and teach others how to be Coaches etc..etc..

    It just seems like a viscous cycle with no real transfer of real life skills towards a real online biz.

    EXAMPLE : Here's what happens and this is a MAJOR cause of why IM and MMO niche is so f-ed up.
    ...You get a customer who just purchased a Home Course study on SEO and how to get his weight loss site up to number 1 in Search Engines. Intentions are great at first.

    But this is where the problem comes in. The Coach starts teaching the weight loss guy all the techniques on how to rank his site

    BUT

    sometime during the process the Coach says ," Btw, Weight Loss guy how would you like to actually sell this SEO home study Course to other people and I will give you a Commission as an affiliate ? Not only that I will teach you how to sell this SEO prgram and teach you how to Coach other people"

    And then the new weight loss guy is now a Coach and he does the EXACT same thing to other people that his Coach did for him i.e. teaching others how to sell MMO products and be a Coach.

    Its a never ending UGLY cycle and you have people teaching others and they have no real success in the actual SEO home study course to begin with

    - Robert Andrew
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    • Profile picture of the author YourBizAid
      Banned
      Originally Posted by discrat View Post

      Hey Ken,
      Just curious is this Home Course study actually about teaching these Customers how to be Coaches ? And then those guys go out and teach others how to be Coaches and in turn they go out and teach others how to be Coaches etc..etc..

      It just seems like a viscous cycle with no real transfer of real life skills towards a real online biz.

      EXAMPLE : Here's what happens and this is a MAJOR cause of why IM and MMO niche is so f-ed up.
      ...You get a customer who just purchased a Home Course study on SEO and how to get his weight loss site up to number 1 in Search Engines. Intentions are great at first.

      But this is where the problem comes in. The Coach starts teaching the weight loss guy all the techniques on how to rank his site

      BUT

      sometime during the process the Coach says ," Btw, Weight Loss guy how would you like to actually sell this SEO home study Course to other people and I will give you a Commission as an affiliate ? Not only that I will teach you how to sell this SEO prgram and teach you how to Coach other people"

      And then the new weight loss guy is now a Coach and he does the EXACT same thing to other people that his Coach did for him i.e. teaching others how to sell MMO products and be a Coach.

      Its a never ending UGLY cycle and you have people teaching others and they have no real success in the actual SEO home study course to begin with

      - Robert Andrew
      I understand your concern. In fact I saw something similar to this vicious cycle in MOBE - which was why I didn't recommend them to anyone.

      For the Home Study Course, this basically teaches all there is to a particular sub niche in multiple modules.

      For example, you can't teach your customer everything there is to list building in a single course. If you do, you won't be able to show all the intricacies - which reduces your customer's chances of getting results.

      This is where the Home Study Course comes into play. In the list building example above, you could teach how to create and setup winning Lead Magnets in Module 1.

      Module 2 could go into how to create or setup a frontend liquidating offer that makes your list building pay for itself.

      Module 3 could go into structuring and optimizing your entire funnel.

      Module 5 could be on how to setup your welcome emails and entire email campaign.

      Module 6 could go into traffic generation and targeting.

      Etc etc.

      This Home Study course could have as much as 10 to 15 modules...with assignments in each module.

      The purpose of the Home Study COurse is to help your customer know every single thing there is to a niche or sub niche with actionable steps they can follow in order to get results.

      You could sell Home Study Courses like this between $497 and $4997 depending on your market and your authority in the market.

      Good home study courses are as good as one-on-one coaching because they are detailed to a tee.

      Folks who teach regurgitated stuff in a such vicious cycle as they one you outlined should be banned from the Online Marketing space without mercy.

      Seriously.

      They cause more harm than good.
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  • Profile picture of the author Nexstair
    Certainly a great advise.Thanks for taking time to write.
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  • Profile picture of the author Augustinus
    Great share with community absolute truth I already saw some patterns. But then thing is coach is not a coach if he is learning something what he is not doing
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  • Profile picture of the author mario23
    It is kind of like the blind leading the blind if you going into teaching something you only know for 2 weeks.
    I see where your going with this, but 2 weeks isn't enough to be a coach for anything.
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  • Profile picture of the author GainMoreLikes
    Banned
    Originally Posted by YourBizAid View Post

    It's sad to know that so many folks who found their way online to build an online business have totally been misled.

    Listen: it's not about what the gurus are telling you. It is about what they are doing.

    But it's NOT what they are telling you.

    Why?

    Because revealing the system is not profitable. Because the system is a lot of work.

    And most people don't want to do a lot of work. So people don't buy the keys to the "system"

    They buy silver bullet solutions.

    They buy Facebook secrets, sweet SEO methods, 'Secrets', etc, that's what they buy.

    So that's what the gurus sell. They sell what sells.

    Because they believe they will be leaving tons of money on the table if they tell you the truth.

    That's why what they are DOING is something different entirely.

    Think about the dude selling "Make Millions with Facebook in 90 Days"

    How is he selling it?

    Through a bunch of JVs, a carefully written email sequence, and multiple upsells, plus he has a Facebook coaching program.

    He's NOT making his money with Facebook!

    Think about the guy selling the latest SEO secret system.

    He CLAIMS you make your money from creating sinister special links in Google that go to high - CPA Networks that make you money on autopilot. All you have to do is buy his product and take 20 minutes to set things up and presto, you will have $350 a day coming in.

    But what is he DOING?

    He has a sales page, 4 upsells, a long term coaching program, a 20 autoresponder email selling series, and multiple JV partners.

    I could go on and on.

    No matter what people are selling that is the "solution" to making money online, they are not DOING that solution. They are DOING what I am going to share with you in a few minutes.

    Now, you might be asking, well, what about this other marketer? He actually does what he is teaching.

    Don't get me wrong, there are a few exceptions. Those are people who are highly ethical, moral Internet Marketers who genuinely care about you.

    And there are a few out there, for sure. And if you know someone like that, you should support him or her 100%. Because they care about you. Instead of selling get rich quick gimmicks, traffic gimmicks, and so, they are teaching you the real thing instead of trying to make a quick buck selling you the latest smoke and mirrors solution that won't work long term.

    But those people are few and far between.

    But what I have found is that most gurus are NOT teaching what they DO, they are teaching what will SELL.

    So why am I telling you all of this?

    Here's why:

    Because I care. Because I have to be able to sleep at night. I've been successful online. I have dozens of clients working with me. (Please note that I'm not trying to sell you anything here. Don't buy anything from me.)

    Through both my own marketing and through my clients and seeing what works and what doesn't, I know what makes money online. Ethically and not. I know what people are selling that doesn't work and yet people are paying for month after month.

    I don't know about you, but I couldn't sleep at night peddling those kinds of smoke and mirrors solutions.

    To cut a long story short, I have to sleep at night. I'm a Christian. I'm accountable to a higher power. He's watching me every day (He's watching you too).

    By now you are likely thinking, "please, Ken, just get on to the steps."

    I will, I promise.

    So below are the seven steps:

    Step 1 - Develop a lead magnet. It should be a bite-sized information (not a very long one) in the form of a report, audio or video which helps your subscriber fix a specific problem or gives them the information they are looking for.

    Beware not to give them a very long bulky information which they may not be able to consume immediately.

    This will make them forget about you in a hurry if they keep your lead magnet to be digested later. Chances are they will never get back to 'eat' your lead magnet, thereby nullifying the purpose for its creation.

    Step 2 - Build or get high converting squeeze pages setup to collect subscribers and an autoreponder to deliver the lead magnet to them.

    Step 3 - Drive traffic from the best traffic sources. YouTube is a good traffic source as well as Facebook. You can also buy solo ads or make as swaps.

    Step 4 - Create an entry level product which your competition will normally sell for $97 and sell for $7 to $49 (depending on your niche). When you over-deliver with your first-time customer, it establishes trust and a long-term and lasting relationship.

    Step 5 - Create another product of $97 or $297 which others will normally sell for $1000. The principle remains the same as the one we discussed in step 4 - establishing a long term relationship and building trust.

    Step 6 - Create a home study course which can be 10 to 12 hours of content with homework assignment attached to it - which if your customer does the assignments, will get them results.

    Step 7 - Create a coaching program where you teach your customers how to achieve what your course or report showed them.

    Simply put, a coaching program bridges the gap between where your customer is and where he wants to be.

    A coaching program is where they have access to you. Where they can ask you questions and get direction.

    Sell it for $1000 with a series of automated email campaigns or make it $197 or $97 per month coaching.

    Have you noticed that every one of the experts in the industry has this type of system in place?

    The problem is that they teach you something very different from what they are doing.
    That's why I decided to share this with you today.

    I'm tired of seeing people struggle to make money with a push button system that promises tens of thousands of dollars overnight.

    Such systems don't exist. The only people making money from such systems are the guys selling them.

    That's sad I know but it's the truth.

    Read through the 7 steps above again and start implementing them in your online business.

    Well, that's it warriors.

    If you are still reading this, my guess is that you are realizing that I have just been more transparent than most of the other marketers you've been learning from.

    And if you didn't know me before today, hopefully you have a clear understanding of how - and why - I've been able to be personally successful in the internet marketing world, while basically working behind the scenes, at high levels of profitability, quietly earning a full time income, that frankly, you might be surprised to find out might be, on average, month after month, much more than the income of the some of the well-known gurus who do big product launches, have hundreds of people promoting them, and are very well-known.

    You see, it's about profit margins, speed to profit right in the first 30 days, and implementing a few simple elements: 3 products, a 30 day email campaign that converts leads to buyers, and a $97 a month coaching program.

    You don't need bright shiny objects each month, you don't need the latest product launch, you don't need to create something new each month.

    All you need is 3 products, a coaching program, and a 30 day email sequence. And when you have those 3 things in place, and have $25 - $30 per subscriber coming in - all you focus on is getting new subscribers.

    And when you are making $25 - $30 per subscriber, you can afford to pay $3 - $5 per subscriber, instead of trying to scramble to find all kinds of free and cheap traffic that don't convert and take up lots of your time.

    Your model looks like this:

    1000 subscribers --> 3 products and a coaching program --> $15k in revenue monthly.

    Rinse and repeat.

    That's it. That's the formula. That's what I do.

    Try it and you will not be disappointed.

    Blessings,
    Ken


    Insightful Q & A's




    I understand your concern. In fact I saw something similar to this vicious cycle in MOBE - which was why I didn't recommend them to anyone.

    For the Home Study Course, this basically teaches all there is to a particular sub niche in multiple modules.

    For example, you can't teach your customer everything there is to list building in a single course. If you do, you won't be able to show all the intricacies - which reduces your customer's chances of getting results.

    This is where the Home Study Course comes into play. In the list building example above, you could teach how to create and setup winning Lead Magnets in Module 1.

    Module 2 could go into how to create or setup a frontend liquidating offer that makes your list building pay for itself.

    Module 3 could go into structuring and optimizing your entire funnel.

    Module 5 could be on how to setup your welcome emails and entire email campaign.

    Module 6 could go into traffic generation and targeting.

    Etc etc.

    This Home Study course could have as much as 10 to 15 modules...with assignments in each module.

    The purpose of the Home Study COurse is to help your customer know every single thing there is to a niche or sub niche with actionable steps they can follow in order to get results.

    You could sell Home Study Courses like this between $497 and $4997 depending on your market and your authority in the market.

    Good home study courses are as good as one-on-one coaching because they are detailed to a tee.

    Folks who teach regurgitated stuff in a such vicious cycle as they one you outlined should be banned from the Online Marketing space without mercy.

    Seriously.

    They cause more harm than good.
    Really insightful steps, Ken. I got a question though. Can you help someone implement these seven steps if they were to ask for your help or guidance?
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  • Profile picture of the author SFNY
    I'd like to add my 2 cents.

    I think the OP is correct in many ways, but I'll get into that later.

    The biggest issue I've had in the past and I'm sure a lot of other people have had comes down to simply deciding. Yep - deciding! Everyone has methods that work. Some have had success with methods that work, while some have had experiences with similar methods that don't work. There are a million ways to make money online.

    The most important step is deciding what route you want to go first. Do you want to buy low and sell high? Do you want to create your own products? Do you want customers? Do you not want customers? What kind of products do you want to sell, digital or physical? Do you want to provide information? Can you sell a service? Do you want to start your own brand and manufacture? Do you want to make money promoting other people's products?

    Essentially it comes down to knowing what you want to do. Decide and taking action! The methods come with experimentation - at least that's what I found out for myself. My biggest hurdle was always deciding on what route I want to take.

    Step 1 - Decide on the style of online business that is right for you.
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  • Profile picture of the author EPoltrack77
    Work harder on yourself than you do on your job.

    It's all the small things that most of us don't bother to do that leads to the results we are getting in life.

    the small things

    80% are focused on the end results and don't want to take the time for the small steps. Better off playing the lotto then wasting others time.
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    • Profile picture of the author warprofiteer
      Solid post, Ken. I definitely had the nod effect (sitting here nodding 'yes' as I read it) going on the whole time.

      Much appreciated.
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