Need Help here. Going Crazy.

40 replies
Hey there. The problem I am having is that people are going to my sales page.
Clicking my "call to action button" that leads to the paypal checkout page.

However they are not purcahsing.

I mean I even put the price on the sales page which is $97.00
right UNDERNEATH the call to action button.

Which means the price is in plain sight for everybody

People are still clicking! but no sales.

Shopping cart abondonment?
Bad checkout link?

I have no idea...

Here is my link.


Is there anyone that can help me with this.

Been hacking at this for weeks but nothing

Thank You.

-Collin I.
#crazy
  • Profile picture of the author RyanLB
    Everything seems to be running as intended from what I can see...

    I would try a couple of things. #1, try changing the pricing font/display so that you can rule that out as the cause. I saw it easily, but its difficult to say how the masses are seeing things as they skim the page.

    Try adding a big paypal image or "buy with paypal" button and see if that changes anything. Users might be taken aback to be redirected to paypal.

    Another suggestion is that I feel the page doesn't scream "trustworthy." It's hosted on clickfunnels.com, which to someone who doesn't know what that is, may sound strange. Additionally, your entire page is designed to get them to the bottom and click that button, to the point that it reads kind of strangely. Spacing is good, but I am wondering if perhaps people are clicking your button just because they've invested the time into scrolling down there and not because they've been sold by your copy
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    • Profile picture of the author poptart45
      I just added paypal the button. maybe that should change things.

      Funny thing you mention price because a while back i put the price in the add copy and i still had people click on the link.

      but why would someone click on the button with the price in front of their faces?

      Just changed it right now too
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  • Profile picture of the author wyatt2011
    Hmmm... it took a real............ long time for me to see what I would be getting for the $97.


    For me, it was way too much reading. I shouldn't have to do all that reading just to find out what you're selling. That should be evident immediately. I didn't get it until I caught a glimpse of the modules about :45 seconds into the video. I had to hit pause to see what they were. You should have listed a few as teasers up front.


    About what you did ask. I do that sometimes too when something is a little pricey, just to see if there is a discount that wasn't mentioned up front. .


    Thank you, Angela
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  • Hey.

    I haven't seen your whole funnel so I can't really say what I think the issue is but I think you could use a good headline.. to instantly tell the visitor what the page is about.

    Your page seems a bit ambiguous.Maybe meant for a deep thinker who understands what the "path to greatness" is? Some people might not understand what the coaching is really about, and your video is a bit short.. That might make people hesitant to go through with the purchase.

    I also thought the font was too spaced out. My 0.02.
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  • Profile picture of the author poptart45
    Do you guys think it might have to.do with Pay Pal check out page?
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  • Profile picture of the author Sumon2k7
    Every thing seems good. However, if you're saying you're not having that means people are getting distracted by something from that sales page.

    I would say change the color. Let's get started button and limited time offer $97 font color absolutely same. It's red. And people might be missing here the price to watch. So do a color A/B and hopefully it'll work.
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  • Profile picture of the author Rory Singh
    Part of the sales process is all the stuff that leads up to the 'buy' now button.

    This stuff is called 'Value'.

    There was was a great deal of reading (that all seemed like a really long sales 'pitch').

    I think you are going to have a hard time selling this through paid traffic.

    If you are doing FREE Traffic and already giving people value (before) leading to this sales page, it still won't 'convert' well because it (still) looks like a really long sales pitch.
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  • Profile picture of the author LindyUK
    Originally Posted by poptart45 View Post

    Hey there. The problem I am having is that people are going to my sales page.
    Clicking my "call to action button" that leads to the paypal checkout page.

    However they are not purcahsing.

    I mean I even put the price on the sales page which is $97.00
    right UNDERNEATH the call to action button.

    Which means the price is in plain sight for everybody

    People are still clicking! but no sales.

    Shopping cart abondonment?
    Bad checkout link?

    I have no idea...

    Here is my link.
    https://masteruniversity.clickfunnels.com/greatness

    Is there anyone that can help me with this.

    Been hacking at this for weeks but nothing

    Thank You.
    Hello Greg

    I ABSOLUTELY HATE the way you have done your copy,
    line by line
    line by line
    line by line
    line by line
    line by line
    line by line
    etc.

    That makes it so hard for people to read, an even remember what they are reading. Put it all in a couple of clear paragraphs. Reading your sales page was like trying to read a non-responsive website on a mobile phone. scroll scroll - scroll scroll. Really annoying!

    I will usually browse through a website before I watch a video, I don't want to waste time watching a video then find I'm not interested in the offer.

    I agree with a comment bout hosting it on clickfunnels. It should be a website on your own Domain, an own Hosting.

    I also HATE websites that are as plain as yours, or the usual word pressy plain style that so many think are so great. People are attracted by photos an graphics, it gets their attention an interest much more than text does, thats why print Magazines have high photo content. So many in IM seem to think different rules apply to the internet. Why would they? A Magazine mainly attracts people by its Cover Photo, not the text blurbs on the cover. With a website you have bout 3 to 5 seconds to gain attention, to get them to read more, you gain that attention by an attractive interesting Header, add your own photo into it an it will gain even more attention. We consider the Website Header to be like the Cover on a Magazine. Some people are not going to agree with me there, they will say thats old fashioned. I guarantee they havn't got a fraction of the size IM Business we have. If they have more than 65 full time employees I might listen to their views!

    In your copy tell more bout your course so they can see what value they will be getting from it.

    Cheers

    Lindy
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    • Profile picture of the author poptart45
      Actually Collin .

      I love the feedback!
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  • Profile picture of the author seobro
    Copyright 2015?

    Maybe you should put Copyright 2016.

    Also, your text is too BIG!!!

    BIG!!!
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    • Profile picture of the author LindyUK
      Originally Posted by seobro View Post

      Copyright 2015?

      Maybe you should put Copyright 2016.

      Also, your text is too BIG!!!

      BIG!!!
      Hello seobro

      Are you celebrating New Year early? It is still 2015 you know, so don't get ahead of yourself.
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  • Profile picture of the author enderZ
    1. how many people click that buy button? cause people are clicking even though they are not about to buy, our of curiosity or who know what, which leads to #2
    2. install a "chat with us" script (google for it, many give you 30 day trial) and ask your users, not only why they click and don't buy, but also try and discover what they really need
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  • Profile picture of the author superowid
    1. Your PayPal button doesn't work.
    2. I don't read your sales letter, don't like the style, so just skip faster to the bottom.
    3. Your price font is small compare to other text around in general.. and the color may lie to my eyes.
    4. I'm sure when I get to the PayPal page, I'll realize the price is really $97 (it's easy to read it over there).
    5. That will make me just go away.

    Just my 2 cents.
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  • Profile picture of the author ChrisBa
    Originally Posted by poptart45 View Post

    Hey there. The problem I am having is that people are going to my sales page.
    Clicking my "call to action button" that leads to the paypal checkout page.

    However they are not purcahsing.

    I mean I even put the price on the sales page which is $97.00
    right UNDERNEATH the call to action button.

    Which means the price is in plain sight for everybody

    People are still clicking! but no sales.

    Shopping cart abondonment?
    Bad checkout link?

    I have no idea...

    Here is my link.
    https://masteruniversity.clickfunnels.com/greatness

    Is there anyone that can help me with this.

    Been hacking at this for weeks but nothing

    Thank You.
    How are you driving traffic to your site?
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    • Profile picture of the author discrat
      Personally, I think your Offer is just too general. Narrow it down some more. What is it really about ?
      A little confusing. The narrower it is (i.e.instead of relationships and money make it one or the other) the more engagement you will get and ultimately more sales in the long run

      - Robert Andrew

      P.S. Need Borders around sales copy
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    • Profile picture of the author poptart45
      Facebook Ads
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    • Profile picture of the author poptart45
      What do you suggest?
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  • Profile picture of the author EricBernard
    As was asked above, how are you driving traffic to your offer? and Your Paypal button doesn't work.

    The way your sales copy is written doesn't really inspire people to continue reading nor is it really grabbing attention the way it should. I'd also take the reviews/testimonials and put a few at the top of your sales page and a few before the buy now button.

    Eric
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  • Profile picture of the author Brent Stangel
    Facebook Ads
    Tire-kicker heaven!

    You might want to test some search traffic. In my experience FB produces some of the lowest quality visitors you can buy. It's "surfer" traffic. You want to get in front of people who are actively searching for your product.
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  • Profile picture of the author arrival7
    It is simple, your price is too high! Can you create a lower end product first and them upsell with the 97.00? You are almost there, but you have to create that low end product for first time buyers and plus this will build your list in the process. Then upsell the 97.00 course, and if they still do not buy at least you have the customer on your list! I may spend $17-30 with you the first time around, but 97.00.......I will leave as well, remember I am a first time customer.
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    • Profile picture of the author poptart45
      It's not so much the price as it is the follow through. It's possible to sell a $97 without a tripwire offer the first time around. Just depends on the traffic your sending because I know not everyone will buy. But my issue is the who people are seeing the price AND still clicking to order but no conversion. That's the issue I'm having.
      Don't misunderstand me I do agree with you just not in this situation.
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      • Profile picture of the author gjabiz
        In spite of a poorly designed offer and site, you should be able to sell what you have for 97.

        But, you misinterpret the data. The don't click the buy button to buy...

        they are seeking more information.

        Like was mentioned, perhaps a link to get your free stuff.
        Or to quickly find out WHO is getting their money, and if it lacks details as to who it is, just a description of the product without details of person or company behind it...it will often dissolve any desire you might have created.

        Like most skimmers, I don't bother with video, get a general idea, hit the PayPal button to see who...and if no one is there, I'm gone. Especially on a site which looks so bad, albeit with great testimonials.

        gjabiz


        Originally Posted by poptart45 View Post

        It's not so much the price as it is the follow through. It's possible to sell a $97 without a tripwire offer the first time around. Just depends on the traffic your sending because I know not everyone will buy. But my issue is the who people are seeing the price AND still clicking to order but no conversion. That's the issue I'm having.
        Don't misunderstand me I do agree with you just not in this situation.
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  • Profile picture of the author yukon
    Banned
    That's one horrible sales page you got going on there.

    So you're selling Breakthroughs? That's nice, whatever it means.
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  • Profile picture of the author Joan Altz
    I went ahead and watched the video you show before the payment button, and at the end of it viewers are told to enter their email address to get 4 free videos.

    That might be the problem. Some people watching that video are wondering where they are supposed to enter their email to get the free videos, and so they are clicking the payment button to see if a prompt for their email or something comes up on another page, only to find a typical PayPal page, which they abandon immediately.

    That will totally wreck your credibility. Give a call to action at the end of the video to buy now. Don't offer to give something and leave the viewer confused and disappointed when they can't get it.
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    • Profile picture of the author driven2fly
      Well may be your price is too high, they are skipping it.
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  • Profile picture of the author Randall Magwood
    Your sales page needs a makeover. Headline sucks. Get rid of blue banner at top of page. Your product isn't worth $97 to me - with the way it is presented. Maybe $7. Where are your bullet points? I like the testimonials, it's time to pull it all together. Hire a copywriter like Raydal here on the forum, and try again with the new price.
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  • Profile picture of the author l33t3r
    Just like Randall Magwood said, the price you`re asking for your product is... overpriced Lower it down to a few bucks. Also.. the text is a little bit BIG. Make it small!
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  • Profile picture of the author reachintan
    i guess the problem lies with the subdomain as in you have a website within clickfunnels domain that users would not be able to digest...

    also CTA is too down to take action...

    most importantly do not keep too much text as it might look more fake...
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  • Profile picture of the author MikeAmbrosio
    The first thing I would say is don't pay attention to the pricing comments. Cheaper does NOT always sell better. In fact, for all you know your price is too cheap.

    But there's no way to know this because, as others have commented, I have no idea what I would be getting for the money. What - a better life? Not so much.

    Let's look at this for a second:

    Dear Friend
    Are you still wasting time waiting for your "breakthrough"... making your life suck even more?
    Does it seem as though you tried every other program, system out there, however, despite the best of your intentions
    you still suffer with
    No Money!
    No Time!
    No Results!

    First, you're assuming my life already sucks. It doesn't. Turn off for me. But even those who KNOW their life sucks are not likely to think it will get any better - even with coaching.

    The no money, no time and no results stuff - again, this is targeting people who have :

    No money (then explain how your course can/will change this)
    No time (then explain how your course will organize my time)
    No results (then explain to me how your product will get me results - and what results are we even talking about???)

    And who put together this page?

    Why would you think
    that people
    would really enjoy reading
    copy
    just like
    this?
    It really sucks in my
    opinion.

    Not trying to be mean. I simply could NOT get through the copy. Perhaps people are clicking the buy button hoping to see if it goes to another page with more information about what they are actually buying.

    Also, going back to my earlier point, if you are targeting people who believe their life sucks, have no money time or results, then perhaps you should consider a new market to target. I learned this YEARS ago when I tried to squeeze into the credit repair market. I finally "got it" when someone said to me why would people with credit problems and no money buy ANYTHING (from someone they never heard of especially).

    Let's take a look at this:

    *This course is NOT for intended for everyone*
    It's not intended for people who expect results overnight. It's not intended for people who don't take their time seriously.
    It's not intended for freebie & cheap seekers.
    You see there are many programs out there that just sell you the dream without actually walking you step by step on how to
    CREATE THE DREAM.


    The first line should not tell me who it's NOT for. You should tell me who it IS for.

    The next couple of lines - I get what you're trying to do there - pre-qualifying the visitor. But again, it's too focused on the negative.

    Then the best part - you talk about other programs that sell you the dream. Are you selling people on YOUR way to create the dream? If so, give me some clue HOW you plan to do this. Even your bullet points on what I'll get really doesn't tell me a thing.

    Your testimonials come across as simply buddies who say "Great guy". So what? It doesn't impress me. I'd rather hear the actual success stories from past and current clients/customers. If the two videos are clients (I didn't watch them), then get some written ones too.

    Finally, the "copy is too long" comments... MAYBE it is. Maybe it's NOT. You need to test that. There is only one length of a sales page that matters - the one that gets results. It may be longer than yours. It may be a video and 5 lines. Test and you shall find...

    Oh, and I agree with the comment about hiring a copy writer. Because if you can't afford to hire someone to do this, then why should I believe you can make my life better, get me more results and help me make money? It's kind of like investing money with a guy who claims he can get you 25% returns but only drives a 12 year old Hyundai...

    That's my two cents - and may not even be worth that

    Good luck.
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  • Profile picture of the author PassiveIncomes
    Originally Posted by poptart45 View Post

    Hey there. The problem I am having is that people are going to my sales page.
    Clicking my "call to action button" that leads to the paypal checkout page.

    However they are not purcahsing.

    I mean I even put the price on the sales page which is $97.00
    right UNDERNEATH the call to action button.

    Which means the price is in plain sight for everybody

    People are still clicking! but no sales.

    Shopping cart abondonment?
    Bad checkout link?

    I have no idea...

    Here is my link.
    https://masteruniversity.clickfunnels.com/greatness

    Is there anyone that can help me with this.

    Been hacking at this for weeks but nothing

    Thank You.
    it works fine for me, there is not enough traffic. Too little traffic won't make sales.
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  • Profile picture of the author Marc Rodill
    Just took a look. You don't have much of a sales letter.
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    • Profile picture of the author MikeAmbrosio
      Originally Posted by Marc Rodill View Post

      Just took a look. You don't have much of a sales letter.
      I think he's working on it. It's much different than when I made my review post.

      Greg: I see you're focusing more on the positive. Very good. In your copy, if you are going to ask questions, make them questions that only have one answer: Yes!

      For example, "How can we reach the next level in our lives?" is a question that has too many possible answers and is not directed at the prospect. Perhaps something like: "Are YOU ready to achieve the next level in YOUR life?" There should only be one answer - yes. And it's directed at the reader - as in do YOU want... vs. how can we...

      Your bullet points have gotten much better. My only suggestion here would be to have another set of bullets describing more in detail what is included - if there's 11 modules, briefly describe those modules. That kind of thing. But make them separate bullet points. You should keep your bullet list to 5 - 10 bullets, but you can have more than one set.

      Another thing I learned a long time ago. If you do end up with a long sales page, make use of strong sub headlines throughout the copy. I remember Frank Kern teaching to use the sub headlines to tell a story in and of itself. This way people who just scan will read these sub headlines and will get a good idea of what is in your copy and perhaps stop and read.

      Here's a good article about sub headlines. It's from 2010, but I think it's still pretty relevant.

      Want People To Read Your Sales Page? Make It Scannable - Copyblogger

      Mike
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  • Profile picture of the author Marc Rodill
    Fair enough. Perhaps it's different than before. That being said, I think we can agree it's still not much of a sales letter. It's committing the commodity sin: I have x for sale, here's the price.

    Problem is, this is an intangible.

    He's not selling pencils.

    Quite frankly, it's vague and general. I have no idea what the product really is. So I would definitely agree that his clicks are probably just people looking for more information, as has been said.

    Proper sales process is totally lacking.

    Headline: open to interpretation, vague, general, unspecific, fluffy.

    Subhead: platitudes, vague, general, unspecific.

    Video: explains what he's been doing the past four years, and who he's worked with (vaguely, there's no proof, your neighbor could make the same claim without the proof), and that this is a blueprint to greatness...

    But what the hell does that mean?

    What is "greatness?" Can I hold it in my hand? Can you even picture it in your mind? Picture the word greatness in your mind right now. I bet if you ask 100 people that question, you'd get 100 different answers.

    It's way, way, way too open to interpretation.

    It would help to define "greatness" in no uncertain terms. "Greatness" at what? Better to leave out the word greatness, and just tell me what it will actually do for me that is so great.

    Then it launches into the typical, "my product is awesome."

    C'mon, you know nobody cares. No one buys products.

    They buy solutions. They buy the hole, not the drill.

    Waste of copy to talk about how awesome the product is, rather than focus on the specific, tangible, concrete solution to a specific, tangible, concrete problem. And we all know what a drill does. This, not so much.

    More of the same:

    What does my "inner champion" even mean?

    What does "acquire greatness" look like?

    What the hell is the "next level"?

    What is this "program" and what does serve as a "life coach" mean?

    What are the "greatest challenges" in my life?

    It's all just so very, very vague.

    Then the offer:

    It's all features. It's feature-driven, combined with more vague, open-ended generalities.

    The price is far, far, far from the problem here.

    There's no specific problem being solved.

    There's no understanding of that problem.

    There's no specific language that tells me what specific problem this product actually solves, or even what the solution might be.

    As far as sales letter format goes...

    The headline is a vague, general poor excuse for a hook.

    The proof/testimonials are vague and general.

    The story is all about him, not about what it will do for me.

    The offer is bland, vague and general.

    The price has no value-build to it, no reason why, no justification for it's cost.

    The guarantee is your standard, bland, uninspiring, cookie-cutter language.

    The bonuses have no specific, concrete, tangible, benefit-oriented, results-driven, price/value tied to them. They're just heaped on top of more unspecific, vague language.

    The call to action? Not only is it very wimpy, but...

    C'mon.

    "Get started." "Don't think, just buy it."

    We might not want our visitors to think too much when purchasing, and we might want to do their thinking for them, but I don't think it does our credibility any benefit by letting them in on the secret.

    In fact...

    Anytime I make a purchase, I want to feel like I think it's a really, really, really great idea.

    I think whether or not the sales letter is positive or negative is simply a choice that should be split-tested. But whether or not it solves a specific problem I can wrap my head around in specific language is not a choice. It's a requirement.

    I mean...

    Even if the solution is a blind offer...

    The problem it solves and what my life will look like after should be ultra-specific.

    I wouldn't buy it for free, and it has nothing to do with the price!
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  • Profile picture of the author MikeAmbrosio
    Yeah, this was much of the problem with his original sales letter - I even mentioned some of your points in my earlier review. I also recommended he hire a professional. I went that way with my own products after I realized that I suck as a copy writer and have no desire to learn that profession. Not when there are many good ones for hire

    Like I said - the page that he has there now I believe is a work in progress. At least I hope it is...
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  • Profile picture of the author Marc Rodill
    It's good advice. I agree he either needs a copywriter, or a copywriting program to follow. Of course the investment on the first will be more, and the turn around time light speed faster.

    I'm no pro but any means, but every letter I write follows a very specific formula.

    Market
    Hook
    Proof
    Story
    Offer
    Price
    Justification
    Risk reversal
    Fast-action bonuses
    Strong call to action

    None of it is open to interpretation. It's a sales process, and each element is designed to get one specific part of the sales job done. OP, bear in mind it's hard to get specific and tangible until you narrow the audience to a specific person.
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    • Profile picture of the author MikeAmbrosio
      Originally Posted by Marc Rodill View Post

      It's good advice. I agree he either needs a copywriter, or a copywriting program to follow. Of course the investment on the first will be more, and the turn around time light speed faster.

      I'm no pro but any means, but every letter I write follows a very specific formula.

      Market
      Hook
      Proof
      Story
      Offer
      Price
      Justification
      Risk reversal
      Fast-action bonuses
      Strong call to action

      None of it is open to interpretation. It's a sales process, and each element is designed to get one specific part of the sales job done. OP, bear in mind it's hard to get specific and tangible until you narrow the audience to a specific person.
      Yep, same process I learned back in 2005. Having the understanding of the process is important. But for me I still lacked the writing skill.

      The first copy writer I ever hired cost $2500. I didn't have that kind of money but I had confidence in what I was launching so I borrowed it. I am glad I did.

      I had partners lined up on that launch and that is something else to consider - any potential JV or affiliate with a decent list won't touch a product with a poor sales letter.

      That first product did very well so on my next one I paid even more for the copy ($5000), but now I had the money thanks to the first one.

      Now here's a tip if you don't have that kind of money. For my 3rd product I met a guy who was just starting out on line. He owned a carpet cleaning business and wrote all his own copy, emails, marketing material, etc. He was trying to break in to the on line world as a copy writer. He offered to write my copy for just $350. And it did as well as my first two. That was the BEST $350 I ever spent

      There are a LOT of good copy writers out there that just want to get their name out and will work cheap.
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  • Profile picture of the author Marc Rodill
    Very cool! Yes that's one hell of a discount for the same results. You definitely took a risk on the guy, but $350 was a fraction of what you were paying before. Nice to see it was worth the risk.

    Good point about JV's!
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    Long Lost Warriors! The Secret Sales System! Act Now! Buy Now! Right Now!
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  • Profile picture of the author MikeAmbrosio
    Definitely worth the risk but by this time I had a decent sized list to test the copy with, and I did have to go back to him for a couple of tweaks. But I was able to test with my own list so I had some numbers to bring to JV partners.

    By the way, that guy became a $5,000 copy writer after a couple more jobs like he did for me.

    I have used this same tactic to find quality programmers at good prices. Although it was much dicier...
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  • Profile picture of the author Tomas Lodén
    If i had this problem i would set up 3-5 different sales pages and split test..

    Also... Why send them directly to paypal?

    Send your visitors to an email sign up form like a squeeze page or something to build an email list. This allows you to build a relationship with your audience, send traffic back to your site continuously and promote products.. Try this and see how it goes..

    Good luck!
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  • Profile picture of the author mustafavanancio
    Hi,

    The problem it seems to me is to do with your "sales copy" and a lack of sales funnel.

    Your sales copy is very weak. It is not detailed enough.

    Action Points

    The value of each element of the product needs to be put into dollars.

    You haven't explained what the prospect will get in each of the 11 weeks of the module. That shouldn't be kept a mystery. Why should people pay you $97?

    Talk more about the achievements of each of the people that were interviewed. That would appear valuable to the prospect.

    The call to action buy it now button is too placed way too early.

    You need more detailed testimonials ideally with some results if possible.

    Try using a sales funnel. Take one element of the product and offer it as a freebie to get them to opt in to a mailing list. You can then try following them up with emails and valuable content to convert them.

    Your orange headline banner and logo takes up 3/4 of a page. That is a huge waste of space. Looks like a filler to me.

    The headline needs a bit of work.

    "Discover The Pathways To Greatness To Increase Your Level Of Performance, Influence People & Destroy Your Competiton!"

    Have a look at the underlined word in the headline again.

    The headline does not appeal to me. I don't think you've identified the biggest benefits of this program.

    The video is just one minute long and not appealing enough. Not enough to sell anything.

    Bullets are too basic and not appealing.

    To sum it up, you're not selling this program as well you could. I'm sure there are a lot more benefits that you could identify and spell out clearly in your sales copy if you really tried.

    Btw it might be worth using a screen recorder software to see how long a visitor stays on the sales page. Do some split tests with longer more detailed sales copy. Let us know how you get along.
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