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Product Launch Formula vs Autoresponder

by squeebo
6 replies
I'd love to hear opinions from the wise minds here about this.

I'm comparing Product Launch Formula and the autoresponder sequences that start as soon as you join a list.

The main differences I'm struggling with is:

- PLF is done once in a while, and it is broadcast. There is a launch date. It takes better advantage of the urgency trigger for customers an affiliates alike, and a launch would be required if something is live/interactive.

- Autoresponders start immediately on signup, so the offer date is relative to when you joined the list. They require less maintenance. You get people paying ASAP instead of waiting months for the next launch. Interaction might still work in certain formats like email even if everyone's personal program is staggered with others.


Which one do you prefer, and why? Or is there another variant you prefer?

And how do you incorporate smaller offers, to convert people who can't afford your main product but might buy an ebook or someone else's product?
#autoresponder #formula #launch #product
  • Profile picture of the author Lucian Lada
    Originally Posted by squeebo View Post

    Which one do you prefer, and why? Or is there another variant you prefer?
    It seems to me you have already figured out each one serves a different purpose, so asking which one we prefer would be like asking if we do product launches or just regular selling.

    Originally Posted by squeebo View Post

    Or is there another variant you prefer?
    You can mix both autoresponder and broadcast emails if you wish - nothing's stopping you. For example, you can set up an autoresponder series to do the "heavy lifting" and every once and a while send a broadcast with time-sensitive information/offers.

    Originally Posted by squeebo View Post

    And how do you incorporate smaller offers, to convert people who can't afford your main product but might buy an ebook or someone else's product?
    The time-tested way of getting people to buy expensive stuff is to sell them cheaper stuff first and prove to them you're trustworthy. This way, when you promote the higher-ticket item, there'll be less resistance.
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  • Profile picture of the author Steve B
    Originally Posted by squeebo View Post

    Which one do you prefer, and why? Or is there another variant you prefer?

    IMO, it's not a matter of one or the other. Use them both at the appropriate time. If you can only afford to do one, get the autoresponder going first. It's something you'll need in your business ... even if you never launch a product of your own.

    You're really comparing apples and oranges here - they're not the same and are not used for the same purposes.

    Steve
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  • Profile picture of the author Randall Magwood
    I like immediate autoresponder sequences better. There's no telling when your leads will check their email. Preferably i like to email them everyday or every few days... just to be able to catch them on a day where they actually check their email.
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  • Profile picture of the author squeebo
    Thanks for the advice!

    I guess I'll work on a cheaper product to put in an autoresponder and then worry about how to do my main product later on.

    It will be a course with roughly 15 segments, probably a combination of written text and videos. It seems like the bigger or more expensive it is, the more it's suited for a launch?
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    • Profile picture of the author JohnMcCabe
      There's also a variant called an "evergreen launch" where you lead people through the same basic steps as a standard launch (prelaunch content, launch [show the offer], follow up), all timed like a regular launch, especially if you have special launch pricing that defaults to full price after a set time.

      The big difference, as you noted above, is that PLF style launches tend to be events, while an evergreen launch uses more of a standard AR sequence that starts when someone subscribes.
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  • Profile picture of the author Patrick Batty
    Ya, I think John McCabe summed it up nicely.

    I do do both types, both time based launches with real cut off dates, as well as what he calls evergreen, and I typically call a standard sales funnel with a bit of urgency embedded in it.
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