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How many creatives to test with each offer?

by langdont
6 replies
Im just getting into adult Cpa and Im curious on how many creatives I should be testing with each offer before I call it quits on the campaign? Just curious on what the norm is. I test around 8 creatives but should I try more? And if so, what ctr should I be aiming for? Any input would greatly be appreciated.
#creatives #offer
  • Profile picture of the author dana67
    I think 8 creatives is a pretty high number. I was going to say 3 lol.

    If you've tried 8 creatives, gotten traffic and low conversions, it probably is time to try another campaign. My opinion anyways.
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  • Profile picture of the author langdont
    Thanks a bunch... Guess I was over doing it.
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  • Profile picture of the author Lucian Lada
    What's a "creative"?
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    Professional autoresponder email writer.
    I also write premium quality articles, e-books, etc.
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  • Profile picture of the author langdont
    By creative I mean advertising image. The images that I would use in a campaign to test.
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  • Profile picture of the author Surge Calls
    I recommend split testing around 2-3 creatives at a time and which ever ones wins(highest CTR & Conversion Rate) keep that creative and split test 2-3 other creatives against the one that won previously.Do this multiple times and you will have a laser targeted ad which can maximize ROI. Also, make sure that when you are split testing, you should test ONE factor only(either CTR or Conversion Rate) so you will know exactly which triggers and factors to improve upon.
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  • Profile picture of the author langdont
    Thanks Surge Calls!

    Thats a huge help, and certainly gives me a direction in which to go. Much appreciated! Im going to try this today and see how it improves my campaigns. What type of CTR would be acceptable in your eyes?
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