learn what sells...learn political speech writing

by Barry Walls 4 replies
Free lessons from master manipulators....on youtube

#main internet marketing discussion forum #learn #political #sellslearn #speech #writing
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  • Profile picture of the author Barry Walls
    OK...pick out the hot buttons...this is an awesome speech and a master class in speaking to your audience.

    Almost every single statement is a hotbutton...lets pick them out and explain why they are hot buttons.

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  • Profile picture of the author Phil
    There's a great book called 'Words That Work' by Frank Luntz
    all about politics and the art of words/persuasion. I'd recommend
    it to any budding copywriter. Or writer.

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  • Profile picture of the author Tsnyder
    I think the most difficult thing for new copywriters to learn is
    "finding the voice." Very few politicians write their own speeches.
    That's not a criticism... they simply don't have much time in the
    heat of a campaign to attend to the painstaking task of laying
    out their views in writing.

    It falls to the speech writers to accomplish the task. To do so,
    they must spend a great deal of time with the candidate in order
    to write words that capture the candidate's speech patterns
    and nuances that comprise their "voice."

    A great speech on paper will fall flat if the voice is wrong... the
    candidate simply won't be able to deliver the speech effectively.

    I know this isn't exactly what Barry had in mind for this topic but
    I thought it might be useful to new copywriters.

    As Halbert, and others, teach... when writing for yourself, write like
    you speak. Unless you're an accomplished writer it will be difficult for
    you to try to become something you aren't in print.

    If you knew what I know you'd be doing what I do...
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  • Profile picture of the author Paul Myers
    Another really excellent book on the topic is "The Political Brain," by Drew Westen. I strongly recommend it for any serious marketer.

    Politics is all about DIRECT appeal to basic human motivation. Raw direct response in its purest form. I can honestly say that I learned more about people in my time involved with politics than in all my marketing and sales experience combined. These people know what they're doing, and they play for bigger stakes than any commercial marketer ever has.

    Stop by Paul's Pub - my little hangout on Facebook.

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