Article Marketing Keyword Mistake - Don't Do This!

by Allen Graves

Posted: 14 years ago 23 replies

INTERNET MARKETING

When doing research on keyword phrases, you can find some great keywords to write your articles around.

But don't get caught up in the literal results that you find!

For instance, if you use the Google Keyword Tool with "Stop Smoking" as an example, you get a great, long list of keyword phrases that people are actually typing into the search boxes:

stop smoking
best way to stop smoking
how to stop smoking
hypnosis stop smoking
stop smoking products
stop smoking aid
free stop smoking
stop smoking program
etc...

The two bolded phrases in the list above are great keyword phrases to rank for, but more and more people are trying to rank for the literal phrase by writing and submitting articles with the exact phrase in them...and they just don't make sense!

For instance, someone would write an article with this title:

"Hypnosis Stop Smoking: Getting Help To Quit Easily"

Umm, I'm sorry but that doesn't make a bit of sense! It is gramatically incorrect and is frankly improper English.

Don't write like this to rank for the literal keyword phrase! You will look like an idiot to internet users and your CTR, much less your reader rate, will be somewherejust north of NILL.

Instead, write this: "Stop Smoking Hypnosis: Getting Help To Quit Easily"

Much nicer! You will get readers and click-throughs.

Another example using the list above is "free stop smoking."

Sure enough, people are submitting articles about free stop smoking.

"Free Stop Smoking - 3 Steps To Quit Easily"

Free stop smoking WHAT!?

Free stop smoking suppositories? Free stop smoking doppler radar images?

Hopefully you get the point. If the keyword phrase makes no sense, don't use it literally. Instead, work it into a phrase that your potential buying clients will be searching for...not for somthing that makes no sense or is written in poor or improper English.

Oh, one more thing. I wouldn't suggest that new article marketers go for this niche. The competition is cutthroat and ferocious. Very hard niche to even get a portion of!

Good luck and KEEP WRITING!

Respectfully,
Allen Graves

#article #keyword #marketing #mistake

Billee Brady Banned 14 years ago

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- Michael Forey 14 years ago
  
  Thanks, I have seen weird use of long tail keywords in articles. If you outsource your articles, you need to read them before you post them.
  
  Thanks
  
  1 reply
  
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  BigRedNotebook 14 years ago
  
  Originally Posted by Michael Forey
  
  Thanks, I have seen weird use of long tail keywords in articles. If you outsource your articles, you need to read them before you post them.
  
  As noted by others, that depends on who you use.
  
  Punctuation and creativity can often overcome awkward keywords. Anyone worth paying should be able to seamlessly integrate them into the article and its title.
  
  If you're getting back "Stop Smoking Hypnosis: A Great Idea" articles, it's time to shop for another writer.
  
  Thanks
  
  1 reply
  
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  megabuck4u 14 years ago
  
  Thanks for the information. Frankly speaking, I made such a mistake once. Ezinearticles did not approve the article until I corrected it. Since then I focus on using keywords that communicates well. Your post has increased my conviction.
  
  Thanks
  
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- Mark Coverdale 14 years ago
  
  Originally Posted by Billee Brady
  
  You can search a keyword and it brings up a bunch of unsearched keywords that are ripe for the pickin.
  
  Why would you want to rank for "unsearched keywords"? :confused:
  
  Thanks
  
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kkchoon 14 years ago

Great advice Allen! I must agree with you on this! Many keywords can be split up or reverse order to make more sense to the article, and I see many weird keywords' article that really make me laugh until rolling on the floor!
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mayapearl 14 years ago

For instance, someone would write an article with this title:

"Hypnosis Stop Smoking: Getting Help To Quit Easily"

Umm, I'm sorry but that doesn't make a bit of sense! It is gramatically incorrect and is frankly improper English.

Don't write like this to rank for the literal keyword phrase! You will look like an idiot to internet users and your CTR, much less your reader rate, will be somewherejust north of NILL.

Respectfully,
Allen Graves[/QUOTE]

Hi Allen,

I am so glad that you are mentioning this, I have wondered at the ridiculous titles I have seen on some of the directories and to be honest I would not waste my time reading them, not because I am a snob about grammar or language but because I feel that the person who writes something like that does not really care about "me" the reader and potential customer.
I don't quite get the whole keyword idea, how do we really know which words or strings of words people search for exactly? As soon as I think I found a good keyword, there are 6 million websites also using this same keyword.
I am still new at all this and I have sat at my desk for hours trying to crack it to no avail, I could have spent this time writing articles!

Just my own thoughts:confused:

Maya
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- Joshua.E1 14 years ago
  
  I agree, sometime doing this type of keyword in your title will not make sense to the readers.
  
  It is better to write like a human, for the human to read rather than for the search engines.
  
  Anyway the the content and the titles are for human not search spiders t read.
  
  Thanks
  
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Poppy61 14 years ago

Hello Allen,

Thanks for this post. This particular problem is very common these days and is definitely not restricted to stop smoking keywords. Lately,I have started writing articles for others and there are many who give such keyword which are even worse and makes absolutely no sense - eg: " birthday word search"

I am sure many writers face this problem and in the course of following keywords blindly the quality of the articles suffer.While in some keywords, we can use punctuations so that they make sense,but in many keywords we simply cannot do that.
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eureka6740 Banned 14 years ago

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- rosetrees 14 years ago
  
  I try and use a little creativity to keep longer keywords intact.
  Using Allen's example - hypnosis stop smoking.
  
  You could write something like - "use hypnosis - stop smoking now". Keyword intact and more grammatically correct. (I don't think hyphens matter, do they?)
  
  C
  
  Thanks
  
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Ben Roy

14 years ago

Well, you can always get more creative:

Hypnosis - Stop Smoking Solution Or Just A Myth?

You WILL rank higher for an exact phrase if you have the order right, so if you want to be number one for that particular arrangement you should probably try to fit it into your title and article.

Thanks
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Allen Graves

14 years ago

Originally Posted by Ben Roy

You WILL rank higher for an exact phrase if you have the order right, so if you want to be number one for that particular arrangement you should probably try to fit it into your title and article.

Sorry, but that is not true in most cases.

Just take a look at this very example...

hypnosis stop smoking - Google Search

Allen

<edit> This actually may be true for more long tail keywords.

Thanks
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Steven Wagenheim 14 years ago

I love the way people get so hung up on keywords.

I've got articles ranked number 1 at Google that don't even have the
keyword phrase in the title.

Content, content, content.

I don't give a rat's behind how good your keyword combinations are. If
the content sucks, you won't rank as well as an article with good content.

I stopped wracking my brains over keywords a long time ago.

But of course, as with anything else, test this out for yourself as your
results may vary.
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Josh Spaulding 14 years ago

Good advice, Allen. Google's keyword tool does that quite often. As with most things common sense should be used.
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- Allen Graves 14 years ago
  
  Originally Posted by Josh Spaulding
  
  Good advice, Allen. Google's keyword tool does that quite often. As with most things common sense should be used.
  
  No doubt! Common sense seems to be hit and miss with article marketers these days. Either someone has it or they don't.
  
  The thing is that as long as the second and third tier directories keep approving those articles (and even some top level directories!), nothing can be done.
  
  They are shooting everyone else in the foot - especially those who are already struggling!
  
  Thanks,
  Allen
  
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apple87jane 14 years ago

Agree with that, keywords are the main element for the articles, weired keyword affect readers to continue read the articles.
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Zeus66

14 years ago

Good topic, Allen!

You WILL rank higher for an exact phrase if you have the order right, so if you want to be number one for that particular arrangement you should probably try to fit it into your title and article.

This is not true. You can have the words in the phrase in the "wrong" order and still rank well. You need to keep the words close together, but the order is not a deal breaker. The key is using the keyword phrase in exact order in the anchor text of your backlinks. So your backlinks might look a little funny, but you can use supporting words that are not part of the backlink text to shore that up.

EX: Get your free stop smoking guide and end your addiction fast at...

You've targeted the keyword as anchor text, but it still reads correctly as a sentence.

John

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Floyd Bogart 14 years ago

Great thread.

I use that method very effectively myself Zeuss. Great tip.

I've been using Jeremy Kelsall's style of resource box and getting great CTRs right out of the box. Looks like this:

Get your free stop smoking guide and end your addiction by Clicking Here
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Shana_Adam 14 years ago

There are many ways to keep the KW intact if you spend a little time being creative.
Even the most difficult of KWs you can use.

Learn hypnosis - stop smoking easily and effortlessly in 3 steps
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SurviveUnemployment 14 years ago

Ugh -- one more good reason to hire a professional writer.

Listen, folks, from a search engine's perspective, "Hypnosis to stop smoking" is the exact same thing as "hypnosis stop smoking." How many people do you really think search for "hypnosis stop smoking?" Search engines eliminate almost all prepositions.

This is why people should use good (not crappy) tools for SEO.

Write for people, and the search juice will follow.
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Chris Thompson 14 years ago

I'm trained in hypnosis. So this was interesting to read. If I wanted to rank for the keyword "hypnosis stop smoking" I'd write an article with a headline such as "Hypnosis - Stop Smoking By Training Your Unconscious Mind"

I'm pretty sure Google would ignore the spaces and dash. So it's a better title by matching the keyword and also by being proper English
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Dennis-White 14 years ago

Thanks for the KW pointers, very informative
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- bus4bus 14 years ago
  
  Hey, I am new to this whole article marketing business. Thanks for the posts. Great info that I can use.
  
  Thanks
  
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Article Marketing Keyword Mistake - Don't Do This!

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