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Is there such a thing as too big an offer?

by wisecrone333
11 replies
Hi there,

I have just been plowing through a gazillion emails all of them offering me stuff that will apparently make me millions - any how I noticed that the amount of bonus material being added to products as low as $7 in price seems to be getting longer by the day.

The last one I looked at offered more than 20 hours of videos, ebooks, and all sorts - there was just heaps of it - all for the grand one-time price of $7.00 - but I didn't buy it because the more I looked at it the more I felt that the value of the information was actually lessened because there was so much of it. (the graphics didn't help improve that perception)

Am I the only marketer who thinks like this - is it possible that the whole concept of giving instead of selling has become so overdone that the actual value of the goods is perceived as a lot less than it should be?

I would love to know your thoughts on this

Lisa
#big #offer #thing
  • Profile picture of the author DentonMan
    My rule of thumb is that anything that promises millions will probably earn you zilch!
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    • Profile picture of the author wisecrone333
      Originally Posted by DentonMan View Post

      My rule of thumb is that anything that promises millions will probably earn you zilch!
      Yes, I learned that a long time ago - I don't why i still read the emails personally but it is like a morbid fascination - who knows maybe one day the tale of the golden city will be true

      Garret - that is a good idea - I probably wouldn't buy half as much as I do if I followed that simple rule - I have two hard drives full of junk I don't even read - thanks for your response
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  • Profile picture of the author gacott
    I find myself passing on just about anything with a bonus, I hate it. I buy a product for one reason, that product. Adding bonuses just gives me a bunch of crap that I most likely don't even need, or want. And the worst part of it is that everything that is added is most likely something that will affect my focus. So I pass.

    Garret
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  • Profile picture of the author Revolves
    Most of the time, I find that these "so called" bonuses are just PLR or MRR materials I've already seen somewhere else. That's why it's so easy to push in a lot of bonuses. Most of them are just plain worthless. You need concise information, not a huge collection of irrelevant things that will just waste your time.

    Regards,
    Revolves.
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    • Profile picture of the author Andrew G Gowans
      Hi Lisa, I find this form of marketing both a turn off and a source of amusement.

      The bigger the bonus pack, the more I am turned off the main product or service being offered. Where is the real value if it has to be supplemented by all these bonuses?

      It may just be me but I find myself questioning the credibility of the person who uses this type of tactic offering a $7 product and oh if you buy it I shall throw in $6000 worth of bonuses. Yeah right, must really be a great product.

      The source of amusement comes when thousands of affiliate marketers are promoting the same product, using the same email text (provided by the product owner) unedited so the only way they think they can differentiate their offer from those other affiliates is the bonus war (especially if the product owner is running an affiliate contest).

      "Don't buy from them, buy from me and get all these wonderful value-added bonuses."

      Just watch how these bonuses just keep getting bigger and bigger as the days pass and the contest gets more fierce.

      Do they convince me to buy. Sorry, but no.

      Andrew G.
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  • Profile picture of the author Zeus66
    I think Revolves has it right. I limit the bonuses to no more than 3, and usually just one or two. And I try to make them as closely related to the main offer as possible. I definitely agree with the OP that too many bonuses, especially with a very low-priced main offer raises red flags. Is that main offer so weak that the seller has to have a low price AND a ton of bonuses? That's the kind of thought that I have when I see it.

    John
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  • Profile picture of the author wisecrone333
    Those are good points Revolve and John - surely a couple of quality bonuses would be a better idea than a page full of rehashed stuff - it's quite strange that given the vastness of the internet that I seem to be bombarded by the same offers
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  • Profile picture of the author wisecrone333
    I agree with you Andrew - I think that is what dilutes the value for me - if the products being given away are worth so much, why are they being given away - and yes if you need all of this other stuff just so that the actual primary product increases in value - well where is the point?

    I guess I have to ask though - is this concept working for marketers? Does adding a whole washing line full of bonuses help sell a product?

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  • Profile picture of the author gacott
    I think it did work, but like so many other things in life, it's got a cycle and I think we are seeing the end of it.

    Garret
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  • Profile picture of the author Steven Carl Kelly
    Too many bonuses devalue the primary product. In addition, the average human brain just isn't well-equipped to deal with all of that when making a buying decision. I never, ever, EVER offer more than 3 items at once.
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