My wife and I are starting a business selling ebook and video training, mainly focusing on software, computers, and photography. I just purchased Kevin Riley's "From Hobby to Your Own Profitable Home-Based How-To Business Empire", and we've been working on our first ebooks.
We're going to have to do a lot of marketing on our sales pages, and here's where a deeper problem lies...
I'm in the software field, and I have a trait that I believe is very common in my field. We're extremely cynical about being sold and marketed to, and feel very uncomfortable coming across like that on our website and emails. We install pop-up and ad-blocking software to avoid any of that. If I see a page that starts with big red letters, followed by the obvious typical marketing content, I usually can't click fast enough to get off the page. I know it's always going to make claims about some amazing new piece of crap or something. As a matter of fact, I can't believe people still get taken by this stuff on those sites. Is it just me?
The only reason I even purchased Kevin's product is because I saw a couple of his videos before even reading the marketing. I spent a lot of time watching several of his videos and researching his reputation before even taking the leap. And what may be the biggest reason I actually bought from him is that our teaching philosophies aligned (the step-by-step approach, and not skipping any steps).
My wife and I love to teach, and feel we can do a lot to help others with our material. Of course, we do want to make money from our efforts, but I don't know how I can get over this cynicism hurdle. Is it just a trait of techies to be extremely cynical of selling? Am I seeing this from my own little "box" and negative experiences?
Another thing that worries me a bit is that it seems the IM field consists of a huge echo chamber, where marketers seem to just be marketing to other marketers about making money on the Internet. Maybe I'm looking in the wrong places, but when I read testimonials about some of the products being sold in this field, and visit those peoples' sites, they're usually sites selling the same sort of "make money on the Internet" stuff.
We want to do what we love, and make a business from it. The money is a by-product of providing value doing something you love. But it seems like in the IM field, it's a cycle of people doing IM stuff falling in love with the idea about IM, and market IM stuff in order to do more IM stuff. I never want to fall into that trap. I want to use IM techniques to promote our training about computers and software without coming off as the image I've built up in my mind about marketers.
Please let me know if my concerns are baseless, or if anyone has had similar concerns.