Pop-Up Advertising Still Lives- What You Need to Know About Pop-Ups

This form of online advertising involves the opening of new windows or tabs designed to capture the attention of a person and increase traffic to a website. You know those small ads that keep showing up every time you stream a video, go to a new website or open an app; well, those are called pop-up ads. While most people today prefer to avoid opening these and install ad blockers within their browsers, these pop-ups still remain an effective method of advertising.

Promotional ads are used by companies and organizations to create awareness within the general public regarding their products and service. Any new offers are also efficiently advertised through pop-ups. However, not many business owners or companies can employ pop-up ads effectively.

Since the general assumption is that pop-up ads can lead to slow speed, bugs and system errors, people prefer to dismiss and block them. Hence, companies employing pop ups have to be particularly cautious and engage their customers convincingly. For example, if a particular pop up ad is too bright and flash, people will tend to ignore it. The ones with large pictures or improper content will also not be that successful in capturing the attention of the consumer.

Experts say that in order to guarantee a hit on a pop-up ad, the creator has to ensure that it is simple, short and has content which will attract the eye. Analysts may argue that such pop-ads which actually do generate revenue and engage people are very rare. Most of the pop-ups this people come through today are irrelevant and generally dismissed. Yet, many companies and business continue to employ these ads as a popular method of internet marketing. The question here is why?

Well, pop-ads remain in the market today mainly because they have actually led to an increase in subscription rates and sales. According to marketing statistics, pop-up ads have contributed to a high number of sign ups, doubling of sales and increased subscriptions. Experts believe that there are two kinds of pop-up ads that can work this way. They are:
Pop up spam
Relevant content suggestion

The spam or the irrelevant pop-ups are usually those which are not trying to convince the customer to buy something. They mostly carry useless content as well. Where else, the other kind of pop-up ads are those which have targeted content and appear as email forms or hovering ads. In the recent times, content marketing has taken the digital world by storm. Everything nowadays is SEO targeted, more focused and interconnected via hyperlinks.

Hence, those companies who combine these aspects within pop-up ads successfully will be able to experience a rise in sales and subscriptions. This is not an easy task as pop-up ads are considered as ‘annoying’ by a lot of people who prefer to block them on their visited web pages. Marketing experts say that if you really want your pop-up ad to stand out and appear relevant then you have to follow certain practices. There are a few ways through which companies can ensure the success of their pop-up ads, such as:

-Including a buy-in option.
This means that if a particular website or blog has a pop-up sign in form, the option of doing it immediately should be removed from there. The form can give people information about the benefits of signing up and other benefits instead of directly asking visitors to log in. This way, people will be more inclined to actually visit again and perhaps even sign up later.

-Make navigation easy.
Avoid inserting complicated dialogue boxes which do not have a clear close sign. Make sure that there is no improper content that appears as the person attempts to close the ad.

-Ensure that it is something unique.
Difference is the key. Your pop-ad has to stand out among others and be attractive to the consumers. If it is just like the thousand other popups appearing every other time, then it will not engage the customer effectively. Advertising is all about unique content, which is what every marketing strategy should employ.

-Testing and timing
Before launching the ad, it is integral that the creators and designers test its efficiency. If there are software glitches and it slows the system, then chances are that it will most likely crash and burn. Hence, one must ensure that it is free of errors and bugs. The other important aspect here is timing. A pop-up ad has to be timed perfectly, if it isn’t, then it might miss the chance to engage the customer and will probably be dismissed.

If a company is able to successfully target its customers via pop-up ads, it can prove to be greatly beneficial in the long run. Pop-ups continue to be important to this day due to their important role in increasing traffic and per page visits. Those business owners who are effectively employing pop-up ads to bring in more customers not only witness a rise in sales and revenue, but also increased traffic and high conversion rates.

The relevance of these ads cannot be questioned. While some may argue that they are not important when it comes to digital marketing strategies, there are others who say that pop-ups can make a huge difference. The only problem here is efficiency. If these ads are designed to be effective and engaged then, they can wonders for sales and revenue. However, at times when these ads appear as spam or seem irrelevant, then they are mostly dismissed. In order to avoid such a situation, one has to plan their strategy carefully and cautiously.

Delayed pop-ups and prominent sign up forms do the trick most of the times. People are more likely to respond to those pop-ups which are not crammed or imposed upon them. These ads have to be well spaced out and free of glitches likely to slow speed or direct the consumer towards spam content. The idea of pop-ads may not seem that appealing at first but can ultimately prove to be quite profitable.