I have opted out of internet marketing for a couple of years now but am ready to put my toes back into the water. I currently have multiple websites on saving money that I want to consolidate. I have one blog that has been around for a number of years that has never ranked. I have a static site that has been around for over 10 years that at one time ranked on the first page of Google -- until Google's first algorithm change. Then it simply disappeared into cyberspace. ( I believe Google punished me for having all my sites linked.) The static site has my keyword in it. The blog does not. Of course, I would redo the static site into a dynamic site, if that is the way I go.
What I want to know is if I should stay with the blog I currently have and try to get it to rank or should I rebuild the old static site and try to get it to rank. The blog's URL is more generic and so I could take a few more liberties in content. The other URL is more specific. I am seeing that in order to rank highly, the URL name doesn't really seem to matter anymore. High ranking sites with my keywords do not have the keywords in their URL's. I have extensive content on all my sites, so I could end up with one site that has well over 300 pages.
I would appreciate any suggestions you might have to help me resolve this dilemma.