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Why is not anyone responding to my advertising?

by MarketingGuruZulu
11 replies
Advertising is expensive and I am using all kind of advertising I can find but it is not working at all. I know about the Rule of 7 where the people have to view your ad 7 times before they react on it but thing do not seem to work out for me.

I have good traffic but advertisement is not doing me any good. I am getting conversion from Facebook and other social media websites but not from ads. Should I continue spending my money on ads?
#advertising #responding
  • Profile picture of the author Gambino
    Originally Posted by MarketingGuruZulu View Post

    I am getting conversion from Facebook and other social media websites but not from ads. Should I continue spending my money on ads?
    No. Why would you continue to spend money on something that isn't profitable?

    Find traction, like Facebook and social media, and scale it up. Then branch out.
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    • Profile picture of the author MarketingGuruZulu
      Originally Posted by Gambino View Post

      No. Why would you continue to spend money on something that isn't profitable?

      Find traction, like Facebook and social media, and scale it up. Then branch out.
      I do not know whether it would be a good choice as I do not have any other way of conversions other than social media which is effective but not that much effective.
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  • Profile picture of the author yesacpow
    You need to analyze your entire marketing funnel:

    1. Where are you sending traffic? To a blog? A Squeeze page?

    2. Who are you targeting?

    3. What kinds of ads are you running?

    4. Have you done you market research to see what you customers are more likely to respond to?

    You can just spend money blindly without doing the foundation work. I suggest you pause your ads and start over from scratch. It will require more work up front but will save you a ton of time and money later on.



    Originally Posted by MarketingGuruZulu View Post

    Advertising is expensive and I am using all kind of advertising I can find but it is not working at all. I know about the Rule of 7 where the people have to view your ad 7 times before they react on it but thing do not seem to work out for me.

    I have good traffic but advertisement is not doing me any good. I am getting conversion from Facebook and other social media websites but not from ads. Should I continue spending my money on ads?
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  • Profile picture of the author tyronne78
    Focus on the advertising platform where you're getting the best conversions. Stop pouring money into advertising that isn't working for you. That's all I can really tell you. Have you thought about getting some consulting?
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  • Profile picture of the author webmarke
    Here's is the truth.

    Either you are using traffic sources that don't convert or your offers don't convert.

    We can't tell you which one of these is your problem because we don't know where you are sending your traffic and what paid traffic sources you are using.

    You will need to figure which of these is your problem.

    Note: If you are sending your traffic directly to a sales page and not to a squeeze page, then any traffic source that you use will yield poor results.
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  • Profile picture of the author Tsnyder
    People aren't responding to your ads because your
    ads aren't interesting to them. This isn't rocket science.

    Either you are putting your offer in front of the
    wrong market or you have identified the right market
    but your ad fails to inspire them to take the desired action.

    Don't over analyze it... those are the only two choices.
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    If you knew what I know you'd be doing what I do...
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  • Profile picture of the author Raydal
    I was running some PPC ads on Bing and not getting good returns
    so I stopped. Couldn't explain why since I know that the product
    sells well and the keyword were quite targeted. But if it's not working
    even when it's suppose to, stop throwing away your advertising dollars.

    -Ray Edwards
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  • Profile picture of the author Brent Stangel
    Should I continue spending my money on ads?
    Have you done any testing? A lot of people run one ad that doesn't work and give up. You have to test different graphics, headlines, copy, colors, etc.
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  • Profile picture of the author George Schwab
    Originally Posted by MarketingGuruZulu View Post

    Advertising is expensive and I am using all kind of advertising I can find but it is not working at all. I know about the Rule of 7 where the people have to view your ad 7 times before they react on it but thing do not seem to work out for me.

    I have good traffic but advertisement is not doing me any good. I am getting conversion from Facebook and other social media websites but not from ads. Should I continue spending my money on ads?
    NO.

    what you need is a guy that writes ads for a living.

    or you learn from the best, get a book by Halbert, Kennedy,
    vincent james or Brian Keith Voiles,

    start with Halbert, he still got a website with great articles, maintained by his son
    and get: subject_lines PDF by dan_kennedy_
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  • Profile picture of the author lhlouiscom
    There's no such rule of 7, would love to know which advertising methods are you using or maybe you just need to be good at one advertising method not using 10 advertising methods at once.
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  • Profile picture of the author Anthony J Namata
    Spending money on advertising that brings you no returns is counterproductive. I advertised in a local magazine since 2009. It was the backbone of my business. It gave me more work than I could handle. However, in the past year or so, the calls stopped coming. But I kept the ad going only for branding purposes. Nothing else. And last month, after 7 years of advertising every single week nonstop, I decided to give it a rest. I think that particular avenue for me had run its course.

    I hope that helps.

    Anthony
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