how To Identify Emotional Trigger Buttons In Your Prospects That Practically "Force" Them to Buy?

It's not putting affiliate links in your WF sig., I know that for sure.

hey there:


There are many things that trigger people to buy:

• certain colours on buy buttons
• fear and pain
• wanting to know more....

A lot of times it will mean using imaging or wording in your Text or Video to illicit an emotional response from your prospect. A response that will put them in a state of Mind that they will end up buying your Product.

For instance, tell a story about redemption and how you overcame obstacles. And put it in a way in which they can relate it to their own story.

Tug at their heartstrings and they will start to trust you and identify with you.


- Robert Andrew

Trigger words and images are used to get people to feel. We pretend we're logical, but the reality is we buy with emotion then justify the purchase using logic.

There's a number of trigger emotions, here's a few examples:

ANGER
ASSURE AND REASSURE
CONFIDENCE
DOOM AND GLOOM
FAST AND EASY

This is from my "Emotion Potion" which focuses on how to stimulate trigger emotions using imagery and words. For example, to help trigger "anger" you could use any of these words and phrases:

bent out of shape, bent, beside oneself, boiling, browned off, bummed out, crazed, demented, desperate, enraged, fierce, fit to be tied, foaming at the mouth, frantic, frenetic, frenzied, fuming, furious, hacked, hell bent, hopping mad, huff and puff, in a towering rage, incensed, infuriated, insane, irate, irrational, livid, maddened, maniac, on the warpath, rabid, rage, raging, smoking, steamed, unreasonable, up in arms, vehement, vicious, violent, wrathful, wrathful

For videos, I like to use visual idioms. For example, an animation of a character that's "hopping mad".

Basically, at the beginning of a video, you may want to trigger anger...then later in the video solve the problem that makes the viewers feel anger:

Does your boss make you hopping mad? <show an animated character that is "hopping" and is "angry/mad">.

Relax. Click here to get our exclusive "Be Your Own Boss" report.

Your call to action should invoke an emotional response and encourage your user to continue forwards in the sales cycle. You messaging is the most important and as mentioned above, use power words to elicit an action. Remember to address your audience in 1st person because personalizing is key to trigger emotion.

The color on your button should stand out on your website and each color has a psychological impact so study your users and consider the options that may appeal to them the most.

Everyone has a different type of emotional trigger to which they will respond the most. There are some universal ones, but even so, some people will still respond more strongly to certain triggers than others. Use the ones listed in the posts above, as they are all good universal triggers, but try changing up your ads with different audiences. Use different triggers with different audiences, and test your results to decide which triggers are best to use with your unique audience. That's the way to get excellent results.

go to google analytics and check out user data

form ideas on what your audience will respond to and TEST THEM..

testing is so important..

Fear.

Trust.

Gratification.

Scarcity.

Here's the short version.

Your potential buyer is in one place or state of mind. They want to be in a different place or state of mind.

You want to use the images and language that lets them picture being in that new place - thanks to taking your offer. Here's a clue - a comprehensive list of features won't do it.

And if you really believe that the color of your buy button is the determining factor in triggering a sale, I have some land to sell you. We will have to wait for low tide to see it, though...