I'm looking for a "how to" guide for blogging that's aimed at people who already know the basics. Most guides that I've found spend about 90% of the time talking about how to choose a niche, how to come up with ideas and write articles, how to purchase a domain and use wordpress, and other such basics. I already know how to do those things.
I'm a writer and my main goal for this blog is to highlight writing skills more than have it be a really big money-maker on its own. Something in a "Scary Mommy" type style, with articles that people would share on Pinterest or Facebook.
Maybe I'm looking for a step-by-step guide for writing each post.
Maybe I'm looking for something that has more marketing tips.
Maybe I'm looking for something that has more practical design tips.
I don't really know what exactly I'm looking for, but I haven't seemed to find it, and I don't seem to be hitting on the right keywords.
Anyone have suggestions?