Cubs Fan Here: How to Profit From the World Series...

21 replies
Hello Everyone:

I just had a thought.

How would someone profit from the World Series now without violating the copyright of the Cubs, Indians or MLB.

I'm not necessarily planning on doing this....just curious what other marketers' thoughts are.

Go Cubs.

Charles
#cubs #fan #profit #series #world
  • Profile picture of the author myob
    We've been making bank on Cub memorabilia, books, soveneirs, autographed club baseballs, etc. It may be too late to capitalize significantly right now, although there is still some potential.

    Consider preparing now for the Superbowl and even other sports events such as the coming regional football bowls.
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  • Profile picture of the author BradVert2013
    The World Series is over. It's probably too late to do much now. Excitement from these things dies down pretty fast.

    Also, anything you sell would need to be licensed by either team, or you risk lawsuits.
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    • Profile picture of the author myob
      Originally Posted by BradVert2013 View Post

      Also, anything you sell would need to be licensed by either team, or you risk lawsuits.
      Not necessarily true. You can sell relevant books about the clubs, generic sports equipment, supplements, and just about anything remotely related to the sport. FYi, Amazon has vast arrays of licensed apparel, memorabilia, and soveniers for virtually every sport franchise in the US.
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      • Profile picture of the author BradVert2013
        Originally Posted by myob View Post

        You can sell relevant books about the clubs, generic sports equipment, supplements, and just about anything remotely related to the sport.
        The OP asked specifically about the Cubs, Indians and MLB - all of which require licensing for any merchandise people sell.

        Yes, he can become an Amazon associate to promote their already licensed merchandise, but the ship is quickly sailing and it's probably too late to get a site up and running with enough traffic to generate good revenue.

        Not saying it's impossible, but making money off this specific world series will be tough right now.
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  • Profile picture of the author Blue Horizons
    I agree with BradVert2013.You would have needed to have things already in place to capitalize in the event they won.Lots of others are already cashing in.
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  • Profile picture of the author ryanbiddulph
    Congrats Charles! Any type of news-jacking for at least a few days more related to Da Cubs , then, leading to Amazon Affiliate opps.

    Ship ain't sailed unless:

    you believe you're going up against anybody (ya ain't; we live in abundance)

    you believe Cubs fans will stop buying stuff a few days after the World Series (Don't worry; bandwagon-ers will be hopping onboard for a LONG time as well as casual Cubbies fans who become more passionate over the next few weeks)
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    • Profile picture of the author BradVert2013
      Originally Posted by ryanbiddulph View Post

      you believe Cubs fans will stop buying stuff a few days after the World Series (Don't worry; bandwagon-ers will be hopping onboard for a LONG time as well as casual Cubbies fans who become more passionate over the next few weeks)
      The problem is people will only buy so many shirts, hats, etc. There's a surge now because it's still new.

      I bought my son a Cubs championship shirt. He really doesn't need any more than that. I know a few people who bought a couple. But it's not like they'll be going out every weekend to buy Cubs merchandise.

      I live in Chicago, in the middle of it all. Local stores have fairly small Cubs merchandise sections because they know the demand will quickly die down.

      Just my two cents.
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      • Profile picture of the author myob
        Originally Posted by BradVert2013 View Post

        I live in Chicago, in the middle of it all. Local stores have fairly small Cubs merchandise sections because they know the demand will quickly die down.
        I thought so too at first, which has generally been true in my own experience. But I've never seen anything like this before. According to some reports I've read, MLB sales records have been shattered compared to other post game sales. So, far, there is no sign of a letup in our sales volume.
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  • Profile picture of the author Charles Harper
    Thanks for weighing in everyone. I forgot I posted this.

    I'm not necessarily planning on doing it, BUT admittedly...The book idea is intriguing.

    Of course Amazon affiliate income that's passive is always juicy.

    myob, congrats....are you even a Cub fan lol?

    Regardless...thanks to all for contributing. It was an interesting thought

    Charles

    PS...Ryan, you are totally right. Cub fans will be buying until the next World Series. We are quite irrational. I am looking for a nice Cubs cap to fit my wardrobe.
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    • Profile picture of the author myob
      Originally Posted by Charles Harper View Post

      myob, congrats....are you even a Cub fan lol?.
      Never in a hundred years, lol! I do the World Series and Super Bowl evey year. We've had spectacular success selling Amazon products to Cub diehards on their journey to this year's World Series. It really is an amazing phenomenon to witness; this level of dedicated team spirit. Sales are skyrocketing far beyond all expectations.
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  • Profile picture of the author Regional Warrior
    Be good if someone could explain as to why Its called World Series when really it is just one coast playing another coast in the same country and where no other country participates but the USA!
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  • Profile picture of the author ChrisBa
    Honestly, it's a trend that has already peaked and will only keep dying down. You would have need to have been ready for the day they won to get the most out of it.
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  • Profile picture of the author BigFrank
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    T-shirt that says, "See you in another hundred plus years!"

    Frank
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  • Sports like these are based on the emotion people attach to it. So while the game is ongoing the emotions heighten and it would stay on a high if the group they are supporting wins. If you are serious on cashing in on these events, you might want to consider setting up shop early and routinely increase your aggressive marketing along with the season.
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    • Profile picture of the author myob
      Originally Posted by easy video player flv View Post

      Sports like these are based on the emotion people attach to it.
      Precisely. Whenever you can tap into the emotional aspect of any topic, you will be able to leverage this into profitable extraction.

      People buy through emotion, even though they may try to rationalize their behavior logically. Appealing to emotion is a fundamental tenant of sales.

      This can be applied to not only sports, but also works effectively when there are any comparable polarizing elements or controversy such as politics, religion, ideology, social issues, and even science.
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  • Profile picture of the author stevetickolo
    I would go to the merchandise route, trading from one sports fan to another. Showcasing it and building a place for fellow fans to share stuff, a forum would be nice as well. Depending on how many audience you are looking at.
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  • Profile picture of the author Steve B
    What this thread is confirming to me is the fact that there are a thousand different ways to do IM and make money in just about every market.

    The challenge . . . and subsequent profit opportunity . . . is to be creative, think outside the box, and develop the type of business that no one else is really considering.

    There really are a lot more opportunities regardless of the niche to make money besides tee shirts, memorabilia, books, and other tangibles.

    But since most marketers only revert to selling the obvious items that everyone else sells, it becomes pretty important to ride the leading edge of the consumer wave as BradVert has pointed out.

    For those that do market research and can use their intellect to decipher where there is unmet demand in any marketplace . . . well, there is no limit to what they might accomplish and how much they can make.

    Internet marketing doesn't have to be a bandwagon experience.

    Steve
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  • Profile picture of the author vic1
    I live in Northern Ohio and I'm a big time Indians fan, over 60 years.

    I wrote a short article about game 7 last week with the spin, Cubs didn't win, Francona gave it to them, and posted it on an old blog I have (premise: he should have pulled Shaw after the rain delay but left him in).

    I post a link to it every time I find an article about the series on local and Chicago websites. People are so passionate, everywhere I post it I get creamed by comments but get hundreds of visits to the blog.

    Posted today on an article I found today about the World Series ticket controversy in Cleveland.

    Have had over 77 first time visitors today and it's been almost a week and I'll probably end of with 120 or so by the end of the day.

    Last week there were a ton of articles in Cleveland and Chicago plus on all the Internet news sites and posted it everywhere and got a few hundred visitors every day all week.

    Point is, have some relevant content and put it in front of some interested people and you'll get some action.

    I'm not really trying to make any dough but the response I'm getting is a good example of what anyone can do. The site does have Adsense and Kindle ads and is making a few bucks but that's all I'm doing, I'm too busy to do anything else.

    There are tons of things that could be done like linking to memorabilia stuff, starting a list of baseball fans etc... but it's been a lot of fun reading comments from people calling me an idiot.
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  • Profile picture of the author Regional Warrior
    Still waiting for the question to be answered on post #9
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    • Profile picture of the author BradVert2013
      Originally Posted by Regional Warrior View Post

      Still waiting for the question to be answered on post #9
      Why are you waiting for someone to give you the answer?

      A quick Google search will give you all the info you want to know.

      http://www.snopes.com/business/names/worldseries.asp


      http://www.rose-hulman.edu/~rickert/BB/wsname.html
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