Should I have embedded video on my website?

23 replies
I know video works on landing pages, but do you think that having a video on your home page of your website is a positive thing or a hindrance?

I don't want to piss people off when they come to my site and have a video kick off blaring my key messages at them.

While I think video is effective on a squeeze page, I wonder how effective it is on a website with a range of pages.

If it's worth having it on my website, please share the best way to ensure my page loads quickly and will be optimised as I will be doing this myself so I will need some steps (keep it simple for me please).

Thanks!
#embedded #video #website
  • Profile picture of the author VidasVegas
    Yes you should add embed videos to your site because google love videos it helps rank better in SE.
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    • Profile picture of the author CabaMate
      Originally Posted by VidasVegas View Post

      Yes you should add embed videos to your site because google love videos it helps rank better in SE.
      What about load times, will this be effected with video.

      To clarify, this isn't a squeeze page but my website (with blog etc).
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  • yes its a good idea. but the video should be relevant to landing page. otherwise people loose interest.
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  • Profile picture of the author Dharmi
    Yes placing a video on home page is a good idea if the video seems appealing to target audience, but also you should have sufficient content.
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  • Profile picture of the author Woomeister
    Businesses using a landing page video tend to rank better, many variables though, as long as the video has a purpose other than trying to gain time on site metrics up.
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  • Profile picture of the author Brent Stangel
    I don't want to piss people off when they come to my site and have a video kick off blaring my key messages at them.
    Do not set them to autoplay. The problem people usually have with videos is autoplay with no controls.

    I provide them as an option, you can read the text or watch the video, visitors choice.
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    • Profile picture of the author CabaMate
      Originally Posted by Brent Stangel View Post

      Do not set them to autoplay. The problem people usually have with videos is autoplay with no controls.

      I provide them as an option, you can read the text or watch the video, visitors choice.
      Yep Brent, I couldn't agree with you more there.

      I can't stand auto play - does my head in honestly and I usually miss half the video anyway as I have my sound down or don't have my ear phones in.

      Thanks for your suggestion.
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    • Profile picture of the author anayb
      Originally Posted by Brent Stangel View Post

      Do not set them to autoplay. The problem people usually have with videos is autoplay with no controls.

      I provide them as an option, you can read the text or watch the video, visitors choice.
      Any major sites set their vids to autoplay, for examples, thescene.com, buzzfeed.com and tastemade.com and numerous others, you think you do understand biz better than them? Peanut
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      • Profile picture of the author CabaMate
        Originally Posted by anayb View Post

        Any major sites set their vids to autoplay, for examples, thescene.com, buzzfeed.com and tastemade.com and numerous others, you think you do understand biz better than them? Peanut
        Although this is the case, don't you find it annoying when it does auto play.

        Sure these sites are kicking goals but does it add or detract from user experience?
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        • Profile picture of the author anayb
          Originally Posted by CabaMate View Post

          Although this is the case, don't you find it annoying when it does auto play.

          Sure these sites are kicking goals but does it add or detract from user experience?
          adding or detracting from UX is less important here, when something is auto-playing you take action, either watching the same videos or leave them, it gives an important metric that whether your vids are worth wtaching, its data science which you can't fathom right now, or switching to others, or wandering around other portions of the site. About all, it gives a subtle impression that the site is animated and lively, which static content can't give (except gif images). the list can goes on.
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          Graphics Design - Motion Graphics - 2D & 3D Animation - Video Editing - Color Grading - Logo Animation - etc
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      • Profile picture of the author Woomeister
        Originally Posted by anayb View Post

        Any major sites set their vids to autoplay, for examples, thescene.com, buzzfeed.com and tastemade.com and numerous others, you think you do understand biz better than them? Peanut
        Those sites only appeal to spam watchers. "Peanut". A decent site doesn't force a video on its watchers FACT.

        As for your later comment about forcing the issue. A visitor shouldn't be forced into a decision based around a sales video that is rammed down their throats as soon as they arrive. I bounce instantly when this happens, this give you NO information about what my views on your video is. You seem to see potential customers as un savvy morons that can be drawn into buy things by forced actions...this is exactly the opposite in the Western world . I know in other counties they are years behind and old internet marketing practices are still being used. If FB are updating their link bait algo there is a very good reason.
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        • Profile picture of the author CabaMate
          Originally Posted by Woomeister View Post

          Those sites only appeal to spam watchers. "Peanut". A decent site doesn't force a video on its watchers FACT.

          As for your later comment about forcing the issue. A visitor shouldn't be forced into a decision based around a sales video that is rammed down their throats as soon as they arrive. I bounce instantly when this happens, this give you NO information about what my views on your video is. You seem to see potential customers as un savvy morons that can be drawn into buy things by forced actions...this is exactly the opposite in the Western world . I know in other counties they are years behind and old internet marketing practices are still being used. If FB are updating their link bait alto there is a very good reason.
          I'd have to agree with you here Woomeister, audiences are far more perspective to marketing techniques and auto play is just plain irritating and reason enough to navigate away from a page.
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  • Profile picture of the author PPG19
    I don't like video that starts on autoplay. It should be the user to decide wheter to play it or not. It's annoying to me.
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  • Profile picture of the author FlyingSuccess
    You could do a video of a of just music and text with pictures..
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  • Profile picture of the author mightyone
    I've got videos on all of my landing pages, definitely set to manual play.

    There is nothing worse than having a video forced upon you when you've just arrived at a site.
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  • Profile picture of the author luciesmazanska
    Yes embeding video on website is a good idea. But if you're talking about a video that you created yourself and
    posted to YouTube, containing 100% original material, such as a home movie of your child learning to ride a bicycle,
    then you can of course embed it in your site (or sites) as you please.
    If a video is not created by you, it means that someone else owns the copyright on that clip. The copyright owner has
    the right to give you permission to republish the video or deny you the permission.
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  • Profile picture of the author ChrisBa
    Originally Posted by CabaMate View Post

    I know video works on landing pages, but do you think that having a video on your home page of your website is a positive thing or a hindrance?

    I don't want to piss people off when they come to my site and have a video kick off blaring my key messages at them.

    While I think video is effective on a squeeze page, I wonder how effective it is on a website with a range of pages.

    If it's worth having it on my website, please share the best way to ensure my page loads quickly and will be optimised as I will be doing this myself so I will need some steps (keep it simple for me please).

    Thanks!
    It depends on what the point of the video is?
    Does it add value to the visitors? does it help you? If so, then why not?
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  • Profile picture of the author A1 Maverick
    You should do that as videos help ranking so well. Google like that
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  • Profile picture of the author buihoang
    I think video good for site . Because reader will interesting when see video than read a long content with text
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  • Profile picture of the author HarisKhan
    Yes you can embed video to your site but make sure that video is related to your page content.
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  • Profile picture of the author CabaMate
    Thanks everyone, I agree the video needs to be relevant and I think I would not chose auto play. I will see how it goes.
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  • Profile picture of the author hardworker2013
    Well it is proven that websites with videos embedded get longer views and can also boost your SEO.
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    • Profile picture of the author Woomeister
      Originally Posted by hardworker2013 View Post

      Well it is proven that websites with videos embedded get longer views and can also boost your SEO.
      Proof? You really ought to back that up with a reference to avoid the naysayers backlash.

      I actually just hit your shopify link and a loud audio file started playing so I bounced!!! Rather ironic really.
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