Can I do market research by sitting in my cozy warm room?

10 replies
Lately, I am really frustrated about it. I have read and heard a lot about market research. Every guru says to study your market before even thinking about creating a product - and to only create those products that people are already buying.

And then I google of ways I can do market research only to end up with people saying to get out of my bed, with a survey form and start interviewing people. I know that is the most effective way to dive deeper into our prospects, but aren't we living in 21st century digital world?

Aren't there any online techniques which can help me determine what people are buying and what are their needs, wants, and desires?

To date, I have been guessing around on what my market wants. Well, I do look around places like Amazon product reviews, and udemy etc but I think that's not helping me so much.

I know there are many pro marketers here..what are your unruly ways to do market research? Are there any effective methods that can be done in the comfort of my room - just through my laptop?

Would love to know your views on this..

Thanks
#cozy #market #research #room #sitting #warm
  • Profile picture of the author Gambino
    If you're too lazy to get out of bed then you probably don't have the drive or motivation you need to be a business owner.

    When I google "ways I can do market research", I see 4 ways you can do market research online in the very first article alone. Once again, if you can't do simple tasks, owning a business isn't for you.
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    • Profile picture of the author marktman571
      Originally Posted by Gambino View Post

      If you're too lazy to get out of bed then you probably don't have the drive or motivation you need to be a business owner.

      When I google "ways I can do market research", I see 4 ways you can do market research online in the very first article alone. Once again, if you can't do simple tasks, owning a business isn't for you.
      To you, and to all those who will follow you calling me lazy, here is what I'd say: Yes, I am lazy.

      Joe Karbo wrote a whole book (all time best seller) on "The Lazy Man's Way to Riches" and here you are telling me "there ain't any lazy ways."

      Ok, so I restructure my question: What are the lazy man's way to do market search?
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      • Profile picture of the author Gambino
        Originally Posted by marktman571 View Post

        Ok, so I restructure my question: What are the lazy man's way to do market search?
        Call people, email people, set up online surveys, collect and/or review data, pay someone who isn't lazy, purchase data.

        It's not rocket science.
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  • Profile picture of the author Kay King
    Joe Karbo wrote a whole book (all time best seller) on "The Lazy Man's Way to Riches"...
    It was a "whole book" self published in the 1970's - latest edition in 1995. Great resource for direct marketing and ad copy. The "lazy" does not refer to "don't have to work much" - it refers to being able to work on your own time and in your own space rather than being tied to a job.

    But if you read it - you know that. Many of the principles can be applied to working online - but researching a market is much easier now with the internet.

    The lazy man's way to do market research was mentioned by Gambino - google search.
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  • Profile picture of the author AussieCoz
    You need to get out there and be motivated when you are starting out. Marketing isn't just hiding behind your laptop screen, when I started I was out and about chatting to people, having meetings, networking the whole lot.

    If you are doing market research - you need to speak with your market.

    This could be face to face, workshoping in a group, phone interviews, questionaires or gathering data. Ideally, you can use this all together and get a really good analysis of the group.

    You can't just pluck the info out of thin air, it's pretty lazy if you are doing that actually.

    When you're starting out you have to do the hard yards. Get of our your PJ's and get motivated, otherwise you probably won't have a great deal of success.
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    • Profile picture of the author marktman571
      Originally Posted by AussieCoz View Post

      You need to get out there and be motivated when you are starting out. Marketing isn't just hiding behind your laptop screen, when I started I was out and about chatting to people, having meetings, networking the whole lot.

      If you are doing market research - you need to speak with your market.

      This could be face to face, workshoping in a group, phone interviews, questionaires or gathering data. Ideally, you can use this all together and get a really good analysis of the group.

      You can't just pluck the info out of thin air, it's pretty lazy if you are doing that actually.

      When you're starting out you have to do the hard yards. Get of our your PJ's and get motivated, otherwise you probably won't have a great deal of success.
      Hi Aussie, that's some nice piece of motivation.
      Ok, so if I want real success I had to stop relying on google search and focus more on face-to-face to interactions. There are no lazy ways.

      Got it.
      Thanks
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  • Profile picture of the author katarina1
    You can,market is a big area and niche is smaller part of it.Food is market and froot icecream recipes ia a niche.
    What I do is go to Google keyword tool and type in my market word,the main one and then I look for phrases from 10K-100K.
    Then I go to Google search to see how many competition I have,for example 2 million is nothing.
    Third I look for ads on the right side of that search,are they any and what kind of products,what is the price they selling and so on...
    Forth is amazon,do they have ebooks and magazines,it tells me if people are buying or not.
    If all of that is yes,I find product on clickbank and start marketing on facebook.If not,I start over.
    Hope it helps
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  • Profile picture of the author Lannisterdoor
    Well, if your problem is that you are lazy. and you dont want to make a lot of work, then the answer is no, there is no way of doing market research from your cozy room.

    But if your questions has to do with your own limitations, like you dont have enough budget to conduct a profetional research or situations like that, then the answer is yes, or at least a maybe.

    There are a lot of tools and resources you can use to gather some insight, they will never replace an actual research, that have to include focus groups, polls, and other complex techniques, but they will surely give you same valuable information that you can use for your brand, some of these tools are:
    • Google Trends: for looking at searches trends, which can give a very close approach to what a particular market is demanding.
    • Facebook Audience Insights: that can allow you to have a better understanding of your targeted audience and how to segment on them.
    • Keywords planner: like trends, but it can give you more complex information if you know how to use it.
    • Twitter search: it can also be used for gathering data on your targeted audience.
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  • Profile picture of the author starlox
    Well it depends on your market, I would say there are niches where online works better than offline, but also vice versa is true.
    But the biggest problem with your question is it is quite vague.
    You could start with start with keyword planner.. Sometimes it gives great recommendations related to your keyword. Once you have keywords then search for groups or pages on facebook and try contacting people from there on.
    Or search forums relating to your keywords and see what people write there.
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  • Profile picture of the author Brent Stangel
    What are the lazy man's way to do market search?
    Pay someone, of course.

    top 50 market research firms
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