Whoopidity Do Da Look At Me I'm TrafficFusion!!

Are you talking about this launch or my post, cause personally I haven't seen John Reese's traffic secrets, but I'm interested in checking it out. The same goes for Product Launch Formula. I figure these launches are really just the products of those courses. I should really just go to the source instead of having to pull out my own ideas.

Mark,

Nicely written review. Just want to comment on one thing:

I have been putting ads on my thank you pages for a few years now. It's nice when you wake up in the morning and find not just one, but 3 or 4 sales to the very same customer as they buy from each thank you page.

But, like many things, this comes down to a personal choice of whether it's worth the money to systemetize this process or not.

For me, every time I set up a sale, I decide which product to offer on the thank you page, then either spend time looking to see if I already made an ad, and if so, where is it (I am not all that organized ), copy, paste, etc.

Or - I need to create one yet again...

Then, I need to set up my tracking links on each of these thank you pages ads, which depending on the tracking system you use can be simple or tedious.

What one huge benefit here is now I have the ability to sit down one weekend and create all the ads I want, in many different variations. Then, when it's time to put together my offer, I simply sign in to my account, choose an ad, copy and paste one line of code and I am done.

And incidently, I can have others do the same thing and swap ads.

Finally, at the end of the day, I log in to one place to check on my stats to see how the ads are doing - what's getting clicked, etc. If something is not performing the way I like, I can simply select another offer, copy and paste a line of code and I am done.

So, to me, yes... it would be worth the price. Like any purchase decision, you need to evaluate if something you are considering would be a benefit for your business. Systemetizing this aspect is going to save me a ton of time and give me a ton of valuable information on my ads, how they perform, etc.

My Thoughts...

Mike

I have no idea where the 'Godfather' thing started, but that is something he's been called. He didn't create the first ebook, but he did create the first one that was downloaded a million times.

"Integration Marketing" is a much larger strategic approach than just trading on unused virtual real estate. It's the thinking, rather than the working code for that tactic. Two different products.

What I'm curious to see is how long it will be before someone creates a piece of software that handles this stuff and sells it as a product, rather than a service. You could probably get something serviceable created for the $1600 cost of entry.

From what's been described here (which is all I "know" about Traffic Fusion), the value in the offering is the membership area.


Paul

Mark,

That's why Mike has released several videos on what Traffic Fusion is and how it can benefit you - or make you realize you're not ready for it...

Mike wants people to get educated about what this package is and NOT buy if they don't think they're ready for it.

Again, this is one of those things you have to decide if it's right for your business.

For me, it's going to be a boon for my business. It will be for many I suspect...

Mike

Hi Mike A,

It sounds like you're in need of my new 'thankyou page copywriting course and split-testing system' and my new ebook - 'how to get your thankyou page to the top of the search engines by installing my all in one integrated thankyou page social network, forum, link-exchange and blogging system.' Comes with a bonus 'thankyou page RSS feed creator.'

I can't bear to see all of this valuable real-estate going to waste.

That's why I've got my head down working on my next project to find new and innovative ways to monetise all the empty space that gets wasted all around the word 'buy' on those huge buy buttons - 'buybuttonsense - contextual advertising for your vacant buy button space'.

{sorry mate - couldn't resist a sly tease - you know the controversy just drives more buyers to Mike's product )

PS In all seriousness, I was quite impressed with the 'go to this video a day early and learn all about the product so that you're not going to miss out on the scarcity driven bonuses in the big rush on launch day.' (paraphrased) It kind of reminded me of the 'bonus grab' feature on that MME3 CMS thing - I'm surprised that hasn't been picked up on more.

I thought the fact that the video was 45 mins long was a bit OTT. But I like the way he used the scarcity, but got them fully prepared for 'the race' to the button. Simple, but smart.

Hi Mike,

Thanks for taking my post in the spirit it was meant
Personally, I think if you go a little deeper into this type of thinking, (and I mean this for MANY of the statements that are made for MANY of the other IM products out there - that end in 'you could be/are leaving money on the table') then I think you discover that it is actually impossible to accurately test the true metrics of 'one thing' versus 'another.'

For example, compare -

a) A product that is pushed on a thankyou page

with

b) A product pushed in the 'download email' that is sent as well to make sure they get the product in case of thankyou page failure

And there are SO many other places where you can stick an advert for another of your products or someone elses. The list you could create is almost endless.

1) Exit pop-ups

2) Advertising in the admin area of a web-based product

3) Pop up attached to pdf/exe file

4) etc

They all have slightly different variables - EG - a thankyou page offer is presented at a slightly different stage than the above examples, as is an OTO before the thankyou page.

But all of that is irrelevant in the point I am making, which is -

It's a balance between two things (and each system can find itself at either extreme OR somewhere in the middle)

The extremes are

a) whether you want to sell to your prospect, as much as possible and as quickly as possible at every single opportunity,

or conversely

b) if you want to soft sell, at a relaxed pace in an uncluttered and unpressured manner.

You could argue all day whether one is better than the other. Most IMers tend towards the former - get as much as possible ASAP in case something changes, the market dies etc.

But there is no way of knowing whether it would be more profitable in the slightly longer run to do one or the other without split testing two identical businesses over a period of years.

For example, word of mouth referrals have powerful exponential aspects. If you never had to JV in order to get maximum purchases on launch day because your viralness due to customer satisfaction reached every nook and cranny of the market, what kind of percentages would one stand to gain? 60-70% of initial purchase cost on average?

I realise it's possible to dispense with JVs after an initial launch that then leads to bigger upsells further down the funnel where JVs get nothing, but still I make the point that you can't accurately test it.

Therefore is it right to assume that more pressure and more selling as soon as possible within the funnel is ALWAYS the best way to go?

If so, where do we stop? Is no part of the website/sales process sacred from avoiding the 'you weren't selling as much as humanly possible in every stage of the process/every pixel of web-page therefore you left money on the table?'

I hope this makes sense and ALSO comes across as a legitimate question rather than a launch-day-guru-bash.

Hi,

OK, if you want me to spill my conclusions I shall spill, but there's nothing ground-breaking here - only for me personally.

My overall question was this -

a) Should we be trying to find more ways to sell/cross-sell/upsell (etc) at EVERY given opportunity. If so, what reasoning lies behind this?

or

b) The alternative would be to chill out, kick back, create uncluttered pages without multiple scripts all needing to work in harmony. Slowly drip,drip those offers out. Think long term and benefit from word of mouth referrals from very satisfied customers etc.

I did confuse you there. I meant that the reason and motivation for analysing this was not because 'it shows more respect to the customer/is more ethical' - I was trying to explain that the reason was from purely selfish marketing reasons - IE - would we be more successful if we adopted b) (above) as our mantra?

And the conclusion, in the context of IM, was that I realised why we must sell as much as possible as quickly as possible and not allow valuable web page real estate to be sitting there idle, in front of a prospect in an emotional 'buy now' state, with credit card loaded, in hand (and why the successful IM gurus adopt this philosophy.)

Because of -

1) the nature of the ever-changing internet (today's gold is tomorrow's pixel dust)

2) the nature of the market -

a) the consumer (high turnover, fickle attitude (in general))

b) the competition (impending arrival of big spending corporations PLUS impending arrival of regulation (often funded by those well connected corporations as a business strategy to stifle the smaller guy))

3) the nature of the products (in general, a high turnover of products in order to capitalize on every fad going. Therefore not always of the highest quality, not always necessary.) This also makes sense due to the large amount of purchasers who do nothing with the purchase.

This list is not exhaustive. I could drone on about how IM is an unstable marketplace. How it's easy to go from zero to hero and back to zero. How long term strategies are NOT as important as they are assumed to be. How the anonymity factor means that even if disaster strikes, one can 're-invent' themselves overnight.

Of course there is a line - extremely short term strategies (IE the deceptive, counter productive ones) are not wise either. But amongst the clutter of the internet, many scammers trade on the fact that it is difficult to 'get the word out.' Even in tight-knit online communities, the turnover is so high that scammers continually re-appear in new guises and continue to successfully scam.

Therefore - it is wise to 'strike while the iron is hot.' It is wise to upsell, cross sell and sell,sell,sell as much as is humanly possible - particularly when one has 'tickled' a prospect into an emotional 'ready to buy' state.

Because if we don't take advantage, one thing that is guaranteed is that the next guy will. He will clean that wallet out for you.

Most of my conclusions here were the result of one of my many 'duh!' moments. Hence, I wasn't too keen to share at first. Plus, the conversation started in a thread that is all about the imminent launch of a product, and nowadays I try to avoid falling into the trap of being 'the hater.'

So for many, they will read this and wonder - 'what's new? - Do you mean to say you 'didn't get it'?'



For some who are at a certain level of success, they will find that being able to check stats and quickly change their thankyou page cross promotions a great time saver - regardless of any cost.

Others may simply go out and get their coder to construct something similar based on their own servers.

Others may find that the hassle they save by not having to add these things manually is offset because if this system (which is not under their control) breaks down, all of those cross sells will be inactive. But you already covered that Mike when you mentioned your knowledge of the infrastructure that has been put in place.

In summary, I have learnt a lot from this discussion. Most of it is probably 'the basics' for those who are way ahead of me in this game. But for me, this is something that I needed to understand in order to move forward in my quest for success.

How I apply this understanding to my own business in my own style, is a different proposition. But that's 'to be seen and not heard'.

HTH