Can you skip paid traffic?

40 replies
Say you have an internet property with a marketing funnel that successfully scaled, can you rely purely on organic traffic?

Is it possible to grow your funnel while relying solely on social, search, blogging, etc?

For example, instead of paying for PPC, you redirect all that budget to producing and publishing more content on your site and other platforms.
#paid #skip #traffic
  • Few PPC network is good to promote the blog Like Bing, Adwords, Adcenter ... it will return more than your investment...



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  • Profile picture of the author Randy McLean
    There is a fast track and a slow track, both can work. It just depends on your mindset.

    If your content is stellar you can use Facebook, Twitter and YouTube to attract targeted people to your site.

    This will encourage repeat traffic and your visitors are already warmed up. I have had the best results with guest posting.

    Guest posting is very targeted and the visitors will already be interested in your content. You already have a funnel in place so that is good.

    The only problem is that blogs are getting more and more strict with the publishing guidelines for guest posts. They get so much garbage on a daily basis that you really need to shine here and be unique.

    If you can write great and follow their instructions, nine times out of ten you will get accepted.

    It's just a matter of finding out where your target audience hangs and out and stand in front of them.

    For quick results though, nothing beats paid traffic.
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    • Profile picture of the author celente
      Originally Posted by Randy McLean View Post


      For quick results though, nothing beats paid traffic.
      there is nothing wrong with FREE traffic, not at all. Youtube, articles, directories, social bookmarking, syndicating articles, podcast, press release.

      The only thing I agree with you. If you do these, you might not see sales for a few days, or a few months. This is not really having a BUSINESS, all this is doing is having like a little side business hobby online.

      So, OP may not have asked the question right. In a way. If you are after fast results, and about wanting to build a proper business, that grows and is sustainable. Randy is right, For quick results though, nothing beats paid traffic......

      We are doing $800+ per day with paid traffic, ppc, ppv, FB, bing etc.

      The best thing about that, is you can monitor it, turn it ON and OFF on a dime, and within 5 second. Plus you can test lots of different things, and various campaigns very fast to see which niches are profitable before you go dumping $1000's into paid traffic.

      I have seen countless people lose BIG MONEY on PPC and Paid traffic. The reason is they do not TEST small, and SCALE up incrementally. This is the real secret if you want to kill it on PAID traffic.

      Hope this helps.
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  • Profile picture of the author celente
    here is my answer, can I answer you with a QUESTION....

    ok, sounds weird but here we go.....

    1) Do 6 figure marketers do free traffic? you think?

    2) do you think you build a big ass list, fast with just a blog post here or there, 1 video a week, and an article?

    I will let you answer these questions, but I was educating you first! ** winks **
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    • Profile picture of the author debburns47
      Yes I actually do know of at least one 6 figure operator who has done it without paid traffic. She has worked very hard though and it has taken her many years. She works hard to have a very connected list and she does work her butt off, creating her own products and as well as doing affiliate marketing.

      Paid traffic isn't a picnic either though. I think it's best to do a combination of both.
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    • Profile picture of the author anayb
      Originally Posted by celente View Post

      here is my answer, can I answer you with a QUESTION....

      ok, sounds weird but here we go.....

      1) Do 6 figure marketers do free traffic? you think?

      2) do you think you build a big ass list, fast with just a blog post here or there, 1 video a week, and an article?

      I will let you answer these questions, but I was educating you first! ** winks **
      marketers, even 6 figures, tend to go to the quickest route: paid traffic. Why? because its fast (not easy, however), because the companies behind them (say Google and fb) have already built the required infrastructure. Now, the question is can you create such an infrastructure in smaller degree, for example, where you can create and distribute high-quality, animated videos, say a few hundreds a day, which you can post in your sites as well as YouTube and fb, then you can grow your biz organically, but again it may require a few of your toughest years to set up such a system and see the results. I am saying that since I have been working on such a system since 2011 and its not completed yet, hope I will begin to see results starting from 2017.
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  • Profile picture of the author megamind22
    Is possible but the results would be slow compared to using paid traffic. Personally I use both cause you can't put all your eggs in one basket that I've learnt from experience. So I diversify to siphon traffic from both side as this helps gives me steady traffic and sales for my business.

    Hope that helps
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    • Profile picture of the author myob
      A marketing strategy I've been using almost exclusively over the years is to place ads in online/offline publications for quick traffic.

      Then, with the publications which pulled in an acceptable conversion rate, I was quite often able to obtain long-term free advertising through article syndication.
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  • Profile picture of the author The Leader
    The question on whether you use paid traffic is how quick you need the traffic. If you have other costs depending on traffic then you need to invest in paid traffic if organic traffic is not sufficient.
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    • Profile picture of the author celente
      Originally Posted by The Leader View Post

      The question on whether you use paid traffic is how quick you need the traffic. If you have other costs depending on traffic then you need to invest in paid traffic if organic traffic is not sufficient.
      well paid is quick, but it cost you money.

      Free traffic cost you your precious time, which you cannot get back.

      Both are good, if you know what you are doing I think.

      But a combination is good like others have hinted at.

      I know several very very successful marketers, and most of them do not do FREE< only paid. But I am not saying that you should not use FREE traffic. No way.

      Infact if you are broke, you start with free, make some money and start investing in paid traffic, and keep reinvesting profits or 30% into paid traffic. This is how your busienss will not only survive but thrive.
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  • Profile picture of the author hardworker2013
    Yes i have made most of my money from SEO and Social Sharing, Paid Ads can really drain your pocket if you do not know what you are doing!
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    • Profile picture of the author celente
      Originally Posted by hardworker2013 View Post

      Yes i have made most of my money from SEO and Social Sharing, Paid Ads can really drain your pocket if you do not know what you are doing!
      incorrect!

      Paid traffic is there for the taking, and many successful people use it, or utilize it.

      Bing I am getting 0.08 cent clicks, and building up an email list very cheaply.

      Do you have to TEST, well....yes, just like with anything you do have to test. That is a must.

      But with places like bing, its very cheap to fail. Once you find a winner, then just upscale.

      But you can text for say $10 a day, and test say 8 campaigns, you are bound to find a winner in there amongst 8.

      i have heard horror stories, but you must realise I am a pro marketer.

      You need to test and test cheaply to find a winner, then you upscale.

      But the problem is I see too many novices just spend $100 per day, and not even use the right keywords, landing pages, messgae, & marketing. Everything has to flow before you find a winner, but you need to know that all comes with TESTING!

      What is the budget you must use for testing on PPC or PPV, well I would say if you do not have at least $200 - $300 to test PPC ,, and offers, then you do not have enough.

      But some testing I do, only requires $80-$100 USD to test, and I am sure most people have access to that sort of money. Just a thought.
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      • Profile picture of the author Brent Stangel
        Originally Posted by celente View Post

        incorrect!

        Paid traffic is there for the taking, and many successful people use it, or utilize it.

        Bing I am getting 0.08 cent clicks, and building up an email list very cheaply.

        Do you have to TEST, well....yes, just like with anything you do have to test. That is a must.

        But with places like bing, its very cheap to fail. Once you find a winner, then just upscale.

        But you can text for say $10 a day, and test say 8 campaigns, you are bound to find a winner in there amongst 8.
        You are full of shit.

        Posting this kind of nonsense is not helping anyone, including yourself.

        Don't you have a bridge to crawl back under?
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  • Profile picture of the author Freshly Deals
    Thanks for this post, I am wondering the same thing in our e-commerce company...
    I hear that one must not rely on PPC advertising however must not forget it either, would you guys say its true?
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  • Profile picture of the author agmccall
    Sure, why not

    al
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  • Profile picture of the author shaunybb
    Hey there!


    When a successful funnel is in place then you can really see large and awesome growth with paid traffic.


    However, free traffic is much easier to master, with paid traffic you need to put in a lot more time and learning however the results are greater!


    It's also a lot quicker to see results as you already probably know?


    I started one of my funnels with free youtube traffic and then when I saw it was converting well I added paid traffic and BAM scaled it up from $100 a day to over $500 a day


    Have fun!
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    • Profile picture of the author anayb
      Originally Posted by shaunybb View Post

      Hey there!
      However, free traffic is much easier to master, with paid traffic you need to put in a lot more time and learning however the results are greater!
      You think free traffic is much easier to master? Are you aware of what you're talking about? I guess not. Edit your post and stop spreading misinformation. If its that easy, then why spending money on paid ads? I am curious to know.
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  • Profile picture of the author talfighel
    Paid ads gets you faster results. Plus, what if you are ranking high and everything is fantastic. Then one day you lose all your ranking and your income drops to $0.

    If you are relying on ONE traffic source or one free traffic source, you will get hit hard one day.
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  • There's long-term and then there's short-term. There's also the question of doing digital marketing the way it was meant to be done -- all cylinders should fire.

    The question is not about PPC or Organic. It's about how well you can utilize the medium at your disposal.

    PPC isn't easy and I know many of my clients who lost money for no reason just because they "thought" it was easy. For some businesses, you'd also need the "buying intent" -- opening the gates for immediate or at least a possibility of upsell.

    Take a look at each of these popular businesses:

    Evernote, KissMetrics, Unbounce, Moz -- they all started the organic way. Excellent content, delivered systematically over the years.

    Does organic marketing work? Yes, it does.
    Does PPC work? Yes, it does.

    What do you choose?
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  • Profile picture of the author swamuluk
    You can't simply drive quality traffic to your affiliate offers and expect sales to come. ShareASale and CJs are performance networks so your goal is to convert visits into either leads or sales to get paid your performance commissions.

    How? Your traffic must match the offer, which means you need to understand who your target audience are. You can 'buy' your audience by taking advantage of the targeting features of your preferred ad platforms.

    Your landing page must also convert well. A good way to convert a visitor into a lead is to give away a free report / ebook in exchange of their email. Then do a drip email campaign to offer your affiliate products.

    Hope this helps and good luck!
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  • It depends how impactful your content is. If you are sharing it in the right place, and it really connects to your target market. Then they will flock to your content.
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  • Profile picture of the author maxsi
    Paid traffic is fast, perfect to test a funnel and see the results very fast.

    another thing, you can make more money in less amount of time ( with paid traffic)
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  • Profile picture of the author ChrisBa
    I know many people who do not use paid traffic. For me, I find it works good for me.

    IMO if you skip paid traffic, be prepared to spend tons of time on free traffic.
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  • Profile picture of the author Tony Laroche
    Actually chance is 50-50. If you only want to rely on organic traffic, then you have to work hard. Also you also wait a while to get the result. PPC is a good source of getting targeted traffic. Personally, I prefer Facebook Ads to get traffic. Facebook has huge number of users and you can reach your targeted traffic quite easily through FB Ads. I think it would wiser to run both.
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  • Profile picture of the author 4DayWeekend
    There are sites generating insane amounts of traffic without any paid marketing.

    The best example I could give would be a site ranking organically in search for a high volume keyword. That could've been built up naturally over time and would generate massive traffic.

    There's also people who have organically built huge followings on Youtube, Facebook, Twitter, Instagram and like too. They of course can funnel huge amounts of traffic through to their websites.

    That said, there usually is a part to play for PPC / Paid Traffic alongside organic. But it's by no means essential unless you're in desperate need for fast traffic right now.
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  • Profile picture of the author Kate C
    Free traffic is the slower route so if you want to move fast it is better to use paid traffic. It may sound expensive but if done properly it will yield some very good returns. Also the quality of traffic you get when you pay for it is much better.
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  • Profile picture of the author CurtisSWN
    Free traffic is rather hard to implement. Paid traffic works as soon as you hit "start campaign", but you have to have your funnel set up, and you need a list with a compelling freebie/cheapie to get their email otherwise that traffic is going right down the drain.

    You can start for just $50, and go from there. You're going to need to see results, whether it's at a snail's pace with free traffic, or 60 mph with paid traffic. Paid traffic gets you to your goals sooner....and therefore better.
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  • Profile picture of the author Batraxos
    You can skip paid traffic, but it will probably take you forever to get a decent income out of it unless you are very good at free traffic sources. Paid traffic doesn't really cost you anything if you make a profit.
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  • Profile picture of the author TripLoop
    I started an online business ( Niche website ) 15 days ago, and all I got is 300 unique visitors with free traffic and social media. It's like the real world you can't be rich by investing just 10 bucks for domain and hosting plan.
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  • Profile picture of the author JohnVianny
    [ BUSINESS or AMATEUR?]

    FREE traffic can be good as the beginning. When you have to start building your list,
    test if the opt in converts.... or maybe dont have money enough.


    But in a second instance you have to pay.

    WHY?

    Cause you have to calculate the ROI if you have a business.
    It means that you have to be aware that:

    you spend 2 and you get back 3 or 4 or more.

    With free traffic you cannot. Cause you invest time, and even if you give some
    arbitrage value to your time... you really are not in business. You're amateur.

    It's ok being amateur, but for having an asset to feed your family, to pay the bills
    to live the life you want... it's a bit unpredictable....

    So start with Facebook Ads, or to Solo Ads, ask some solo vendor to check your email swipe
    and optimize it for paid traffic.

    Build your List in a predictable way: you pay X, you gain Y

    So good for beginning, some Seo is good, but dont rely on this: Google can penalize your site, even if you checked all the things...

    ..Facebook can ban your page, or people can start not sharing your posts...

    Go to Paid Ads: you pay, you gain, everyone is happy. Of course you have to invest some budget.
    Of course you'll fail sometimes.

    But people who dont have enough money to test marketing strategies, or who dont want, are people not in business.


    Business belong to money, not to free..[
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    • Profile picture of the author anayb
      Originally Posted by Connann View Post


      With free traffic you cannot. Cause you invest time, and even if you give some
      arbitrage value to your time... you really are not in business. You're amateur.
      the task of generating free traffic by seo and social shares is for amateurs?, or it's too hard for amateur people like you? I guess the later is right. Companies spend millions in generating content, seo and vids (not counting underlying technology). Without valuable assets both technology and content, paid traffic is the quickest route to drain your hard earned money.
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  • Profile picture of the author chetanlegend
    Free buy genuine traffic are OK (Genuine in the sense receiving spammy traffic from various spam sites which shows time to time in Google Analytic having either 0% or 100% bounce rate).

    Nothing is wrong with it, and skipping adwords budget will be little worried, but you can cut some budget from Adword and put it on content, that will be great.
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  • Profile picture of the author Pablo Montanas
    Sure, if you gain enough attraction and have something valuable to offer. Friends of current users will be automatically drawn.

    Organic traffic is nice and free but if you want to scale up you can easily just buy ads. (You will create revenue anyways)
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  • Profile picture of the author Luke Dennison
    Originally Posted by allancaeg View Post

    Say you have an internet property with a marketing funnel that successfully scaled, can you rely purely on organic traffic?

    Is it possible to grow your funnel while relying solely on social, search, blogging, etc?

    For example, instead of paying for PPC, you redirect all that budget to producing and publishing more content on your site and other platforms.
    I think you could yes. If I only had $500 to spend, I'd rather spend it all setting up a decent branded Youtube channel than 500-1k clicks.

    At least I know that the channel will always be there giving me clicks consistently day in day out, and that is something that can be slowly built on over time.

    LUke
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  • Profile picture of the author discrat
    Originally Posted by allancaeg View Post

    Say you have an internet property with a marketing funnel that successfully scaled, can you rely purely on organic traffic?

    Is it possible to grow your funnel while relying solely on social, search, blogging, etc?

    For example, instead of paying for PPC, you redirect all that budget to producing and publishing more content on your site and other platforms.
    Done everyday for years. But not always prudent particularly with Search. We all know that can dry up overnight.

    But diversify in a number of Niches and that will help in that regard. imo


    - Robert Andrew
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  • Profile picture of the author rucrazy
    With popular social platforms such as facebook, pinterest, etc a competent social marketer has the ability to draw a rather large following assuming the content they are putting out there is of value to enough people. So assuming you are cranking out killer content and you know how to properly use some of these social channels, there is no reason why you couldn't make a great living from just this traffic depending on how you are monetizing your blog.

    Now the traffic paradigm shift........
    People tend to view paid traffic as something like an unnecessary luxury item, viewing it as an EXPENSE and not an asset. If you have a proper list and funnel in place, then paid traffic becomes an obvious asset in the growth of your business.

    People freak-out when they hear companies spending millions per year on advertising. But it is very very relative to their bottom line because the return on investment is greater than the expense of the advertising, and in a round about, overly simplistic view of things it's FREE when done properly.

    Good marketers often times use paid traffic for their list building with the intention of breaking even. Example: When the lead subscribes, before being sent to the thank you or download page they are presented with a "special deal" that is highly congruent or complementary of the freebie you just gave them. If you are doing everything to a satisfactory degree, you will find that a pretty predictable percentage of these new leads will make a purchase, and these upfront purchases will pay for the paid traffic used to collect these leads and when you gather some data and fine tune things there is no reason why you are unable to make a profit which you roll back into paid ads and this will provide exponential growth to your list and ultimately you bank account.

    People who are uncomfortable or lack the time can outsource any type of advertising you can imagine. And because of the effectiveness of a professional creating, placing, and optimizing your ads, you are free to focus on the rest of your business and assuming your monetization strategy and systems are in place, you will end up with the same result which is breaking even to making profit at the time the lead is captured. Then it is up to you to maximize these leads and at some point you will be able to determine all of the important metrics including the lifetime value of your leads and customers, customer acquisition costs, cost per lead etc. Then you are left with an very accurate dollar amount that you can spend on the cost of each lead.

    I have nothing against free traffic, in fact free is my favorite amount to spend on things. My personal view on this matter is anyone getting into this business should be dealing in dollar amounts that can support paid advertising meaning I wouldn't screw around trying to peddle $2.00 items, although if you look at successful CPA marketers, they are able to make a great living sending paid traffic to offers that make them $1.00 - $5.00 per conversion.

    Wow ! Didn't mean for this to get so wordy.

    I hope this mess of words is helpful to you and I wish you the best of luck in your business.
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  • Profile picture of the author amuro
    Originally Posted by allancaeg View Post

    Say you have an internet property with a marketing funnel that successfully scaled, can you rely purely on organic traffic?

    Is it possible to grow your funnel while relying solely on social, search, blogging, etc?

    For example, instead of paying for PPC, you redirect all that budget to producing and publishing more content on your site and other platforms
    .


    Yes, you can do so.

    But free traffic takes time as you need to build relationships and trust with people especially through social media.

    Same goes for blogging.

    In social media like Facebook, you can create your own groups and participate in other groups as well based on your niche or interest.

    Then began by introducing yourself and provide valuable information as in what members need and want to know.

    You can also go to offline events like networking events, seminars and workshops to really meet and interact with real people.

    But like I said, these takes time.

    Paid traffic on the other side is much faster.

    Especially Facebook ads which I learn and tested a lot this year.

    What really stands out is the fact that Facebook allows you to target people with same interest as you and whom you know are likely to click and buy from your sites than just targeting randomly through say Adwords or Bing Ads.
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  • Profile picture of the author shmol
    Sure, you can skip paid traffic, but, you will have to work for it.

    Gone are the days of writing one article or blog post--and having bring in huge traffic.

    That is not to say it cannot be done, because it can.

    But, you need to formulate a plan and stick to it.

    Like writing one high quality article or blog post per week and then making sure you are syndicating that post on as many platforms as you can.

    If you do this and do it consistently--the traffic will come in--not right away, but, it will come.
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  • Profile picture of the author Colin Meunier
    Originally Posted by allancaeg View Post

    Say you have an internet property with a marketing funnel that successfully scaled, can you rely purely on organic traffic?

    Is it possible to grow your funnel while relying solely on social, search, blogging, etc?

    For example, instead of paying for PPC, you redirect all that budget to producing and publishing more content on your site and other platforms.
    if you have a funnel that is successfully scaled and set up well.. even at a break even then really Paid Traffic is the best way to go.

    If your funnel is even set up for a 0 net funnel.. in other words builds a list and you make all your advertising cost back on the front end, then why would you not just keep dumping money into it and break even. Then make your profit on the back end.
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  • Profile picture of the author talfighel
    The problem with any free traffic these days is that it may work for a while and then not. It is always a good idea to have both paid and free techniques running for you at the same time.
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