I posed a question in one of my Facebook groups the other day asking everyone, Why dont you have a million dollars? Whats holding you back?
The answers I got back were mostly the same. People saying that they are getting distracted, cant stay focused, still buying shiny objects, etc. It reminded me of a lot of stuff I see on this forum. Ive noticed that a lot of people on the forum think that they need some bright, shiny object to come save their money troubles or that by changing business models they can see success faster.
Everyone is asking questions such as "Should I be affiliate marketing, or should I be email marketing, or should I be content marketing?" All of those areas are centered around a standard theme and all have one word in common, MARKETING. What people have to understand, is that there's no button that you should be pushing, there's no software to turn your laptop into an ATM, and there's no way for you to become a success overnight as has been said on this forum many times before, but it seems like people still don't get it.
People want to take the easy way out. Well let me tell you this, THE EASY WAY OUT IS TO QUIT...RIGHT NOW. Making money online isn't a hobby, its a business and most people think they can treat it like a hobby and make the same money as other people who treat it like a business...not gonna happen.
Just like you would if you were learning how to Ski or how to play tennis, you need to be ground in the FUNDAMENTALS. You don't need to find some loophole and try to see how long you can make it work, you need to learn the fundamentals of marketing and how things flow. Once you have the fundamentals down, you should be marketing. Everything comes down to marketing.
Where I see people going wrong, is they're simply worried about the wrong things and end up spending their money trying to learn something that in actuality isnt going to help them become a better marketer. For example, you're going to have to use Youtube, you're going to have to use Instagram, you're going to have to use multiple different channels but these are just different channels to get your message across. Youtube shouldn't be a product. "Learn how to make money with Youtube." Twitter shouldn't be a product. "Learn how to make money with Twitter," because if you're a marketer, youre going to use all of these to make money depending on what you're marketing, right?
Marketing and sales are two different things, and I won't get into that right now but I say all that to say this - Stop looking for a bright, shiny object. Stop worrying if it's going to be CPA marketing, or if it's going to be email marketing, or is it going to be affiliate marketing, or, "Should I make my own products?". The first thing that you should learn how to do is market. Before you go buy the next product and say, "I'm going to go learn how to be the next Snapchat millionaire," back up for a second and understand that if you use Snapchat, if you use Instagram, if you use Youtube, it all goes back to one central question, "Do you know how to market in the first place?" or maybe even better, "Do you even market bro?
Stop looking for a bright, shiny object, stop looking for the next boxed product and get down to the core building blocks of what makes up the fundamentals of marketing.
Oh yeah and about that step by step plan on making a million by next week?
That's what us marketers call clickbait... learn how to use it.