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What Does "Servers Are 100% Secure Using 256 Bit Encryption" Mean?

by yourreviewer
11 replies
Hello,
A lot of websites have the "Servers Are 100% Secure Using 256 Bit Encryption" message around the order button. Now is that something that applies for the Clickbank transaction or would it apply to the merchant page? In other words, can I include that message as well? If not what should I do?

Thanks,
Dan
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  • Profile picture of the author Web Content By Jim
    You can use that message if your "servers are 100% secure using 256 bit encryption"... If they aren't, you shouldn't...

    Maybe I am missing the point of the question?

    If you are in the IM field, most people will know and trust Clickbank and not doubt the security of the transaction.

    If you are in another niche or want to be extra safe, you could include a small paragraph stating the security measures that protect the transaction...
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  • Profile picture of the author zapseo
    Good point.

    And here I was going to say NOTHING is 100% Secure.

    A Bit Wrong-headed of me...

    Top Notch Content is entirely correct.
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    • Profile picture of the author yourreviewer
      So just to make sure I understand. I am currently selling a product in the Health Niche. Now because my prospects are not too aware of Clickbank and may want that extra cushion of security, I would like to display that message.

      Having said that when I do have the message, ""Servers Are 100% Secure Using 256 Bit Encryption" would that be safe to assume that my message is referring to Clickbank since they would be the one handling the payment transactions?
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  • Profile picture of the author Web Content By Jim
    Or you could just say something like...

    "Transactions for [yoursite here] are handled by clickbank. Clickbank's servers use 256 bit encryption to make sure your information is safe"

    It should sound a little better than that, but you get the idea...
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    • Profile picture of the author yourreviewer
      Originally Posted by Top Notch Content View Post

      Or you could just say something like...

      "Transactions for [yoursite here] are handled by clickbank. Clickbank's servers use 256 bit encryption to make sure your information is safe"

      It should sound a little better than that, but you get the idea...
      That makes perfect sense. Thank you. Super simple yet makes the point.
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  • Profile picture of the author TheRichJerksNet
    It's SSL .. I use it for my article site, the reason being is so information being transfered is secured by being encrypted. So if a site deals with any kind of information that is being sent by a "POST" then it should be using SSL to make sure their users information is safe.

    Example: An article submission that may use your email address and name, it should be SSL to make sure your information is not picked up by some lurking third party...

    James
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  • Profile picture of the author TristanPerry
    They just mean SSL, as in the URL (address) turns to start with "https://" and that little padlock will appear.

    But it's a pretty silly thing to say for a few reasons:

    1) 100% security cannot possibly exist. Nothing is 100% secure, not even bank or government servers. I'd be quite cautious of buying from someone who makes such a claim since it's impossible. I know it's trivial and meant to sound reassuring, but at least for me (a security enthusiast) it'd definitely make me cautious. If the sales page is inaccurate in-parts, is the product as described? (etc)

    2) There are different levels of SSL encryption, hence saying "256-bit" encryption could be inaccurate since some SSL encryption levels can have as low as 40-bit encryption (but 256-bit is, infairness, the standard, then followed by 128-bit encryption). But this is a minor point, and my main objection to stating the exact bit encryption level is in point 3:

    3) It's confusingly worded! For the average user, simply mentioning "SSL" is too much. You just need to convey that the order process is secure, and mention the padlock. All "beginner" courses (when it comes to internet security) teach about the "padlock" - this is what people remember, not words like "SSL" or "xxx-bit encryption"

    Don't get me wrong, I can fully understand why people may make a claim like this: to try and re-assure the buyer. However when it's very inaccurate (well, impossible) and confusingly worded, it sort of defeats the whole point.
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    • Profile picture of the author TheRichJerksNet
      Originally Posted by TristanPerry View Post

      They just mean SSL, as in the URL (address) turns to start with "https://" and that little padlock will appear.

      But it's a pretty silly thing to say for a few reasons:

      1) 100% security cannot possibly exist. Nothing is 100% secure, not even bank or government servers. I'd be quite cautious of buying from someone who makes such a claim since it's impossible. I know it's trivial and meant to sound reassuring, but at least for me (a security enthusiast) it'd definitely make me cautious. If the sales page is inaccurate in-parts, is the product as described? (etc)

      2) There are different levels of SSL encryption, hence saying "256-bit" encryption could be inaccurate since some SSL encryption levels can have as low as 40-bit encryption (but 256-bit is, infairness, the standard, then followed by 128-bit encryption). But this is a minor point, and my main objection to stating the exact bit encryption level is in point 3:

      3) It's confusingly worded! For the average user, simply mentioning "SSL" is too much. You just need to convey that the order process is secure, and mention the padlock. All "beginner" courses (when it comes to internet security) teach about the "padlock" - this is what people remember, not words like "SSL" or "xxx-bit encryption"

      Don't get me wrong, I can fully understand why people may make a claim like this: to try and re-assure the buyer. However when it's very inaccurate (well, impossible) and confusingly worded, it sort of defeats the whole point.
      Yep very true ... Oh and I wanted to point out to the OP ... It is NOT the server that is secured, it is the transfer of the information that is. So as noted above by TristanPerry what clickbank actually says is incorrect and misleading...

      James
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    • Profile picture of the author yourreviewer
      Originally Posted by TristanPerry View Post

      They just mean SSL, as in the URL (address) turns to start with "https://" and that little padlock will appear.

      But it's a pretty silly thing to say for a few reasons:

      1) 100% security cannot possibly exist. Nothing is 100% secure, not even bank or government servers. I'd be quite cautious of buying from someone who makes such a claim since it's impossible. I know it's trivial and meant to sound reassuring, but at least for me (a security enthusiast) it'd definitely make me cautious. If the sales page is inaccurate in-parts, is the product as described? (etc)

      2) There are different levels of SSL encryption, hence saying "256-bit" encryption could be inaccurate since some SSL encryption levels can have as low as 40-bit encryption (but 256-bit is, infairness, the standard, then followed by 128-bit encryption). But this is a minor point, and my main objection to stating the exact bit encryption level is in point 3:

      3) It's confusingly worded! For the average user, simply mentioning "SSL" is too much. You just need to convey that the order process is secure, and mention the padlock. All "beginner" courses (when it comes to internet security) teach about the "padlock" - this is what people remember, not words like "SSL" or "xxx-bit encryption"

      Don't get me wrong, I can fully understand why people may make a claim like this: to try and re-assure the buyer. However when it's very inaccurate (well, impossible) and confusingly worded, it sort of defeats the whole point.
      Wow, never knew that. So in your words, can you tell me what would an accurate way of conveying this info?
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      • Profile picture of the author thezone
        Originally Posted by yourreviewer View Post

        Wow, never knew that. So in your words, can you tell me what would an accurate way of conveying this info?

        If you are using a payment processor, yeah you can say that. Financial data (Such as CC's) is usually encrypted in the database at the cell level, and keys are usually managed by a Hardware security module (which is an external source). Put simply, the keys are not kept with the safe.
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  • Profile picture of the author thezone
    Originally Posted by yourreviewer View Post

    Hello,
    A lot of websites have the "Servers Are 100% Secure Using 256 Bit Encryption" message around the order button. Now is that something that applies for the Clickbank transaction or would it apply to the merchant page? In other words, can I include that message as well? If not what should I do?

    Thanks,
    Dan
    It means that they use SSL (secure socket layer) maybe TSL (but I believe that is 1024 bit encryption) for the transaction. In essence the information from the client machine to the server is encrypted, so any interception of the data would be meaning less without the private key.

    If you are providing an SSL or TSL, yes you can say that.
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