The money I got from that sale allowed me to take enough time off, from
work, to plan on what my next adventure would be.
I had started online in 2002, and spent several years learning the ins and outs
of how to build a profitable online business.
It certainly wasn't an overnight success... but I did find that I LOVED
the journey of learning about marketing, copy, traffic, and all the other
pieces of an online business.
So, in 2009, when I was trying to figure out what I wanted to do next...
I simply took this one step and it made ALL the difference in the world.
I started with the END in mind, and then worked backwards.
In other words, I thought about what kind of online business I wanted
to build next, and how I was going to get there.
So, I took days to picture my ideal business scenario and what
would become my own little perfect world, in which I would create
how I wanted.
I thought of the kind of client I wanted to work with.
I thought of the kind of work I wanted to do.
And I thought of the type of lifestyle and day I wanted to have
in my business.
From the ideal "end goal" in mind... I went to work and reverse
engineered everything. I worked backwards... from the ideal
vision of what I wanted... and put into play the steps I'd need
Back then, my ideal business was writing long form sales letters
in the fitness niche.
So, I thought about how I'd attract the ideal client and those I wanted
to work with.
I'd create Google Adwords to speak clearly to just these people
who needed help with fitness copy, knew it would be a decent size
investment, and those who were ready to act now.
I also thought about all of the kinds of marketing and copy I had
done over the last 7 years of building my business up to the million
dollar per year mark... and tried to think of what I excelled in.
It turned out it was long form sales letters, so I decided to become
well known for that.
I worked hard to build my experience and expertise in writing
long form copy.
The end result was a business I loved, made a lot of money in,
and also had clients coming to me, after a while, because my name
was making the rounds as someone who did long form fitness copy.
The bottom line is, no matter what you're doing online, right now,
you can set it up to be the perfect kind of business YOU want.
Because why NOT? It's your business, so why not set it up to be
the best of what you want?
Why not work with the clients you want to help?
Why not focus on the kind of projects and work you love doing?
Whether it's video sales letters, or website design, writing emails,
or coaching... focus on what you love, get really good at it, and
keep fine tuning your craft.
Over time, you'll start to build a following of those who know
and appreciate your work, and you'll be able to attract them, versus
having to spend a lot of money on advertising.
When you're in business for yourself, YOU make the rules.
You do the work you want, you do the work you love, and you
work with the clients you want to work with.
Of course, you need to be doing work that others will pay
for... but there's no use in building a business doing work you
don't like, for people you don't want to work with.
Instead, focus on attracting your ideal clients... people who you
feel are a great fit for you.
Then, focus on becoming great at doing a specific kind of work...
something that is in demand and that you love doing.
I promise, when you start with the end in mind and work backwards...
you'll be able to take the steps to create the kind of online business
you look forward to working on.
And it's NEVER too late to change what you're doing, if it's not
what you enjoy.
Life's too short to spend time doing work you hate, or working
for clients you don't like.
Instead, picture in your mind what your ideal business looks
like, who you're working with and what you're doing...
And then, work backwards on each step, so you can reverse
engineer the entire process and start to bring your vision of
your ideal online business to life.