Should I start over with my business?

9 replies
Hi fellow warriors,

I did start my first supplement business in 2016, did put a lot of effort in it.
Nonetheless, the hard work did not pay off.

My current business:

A good and fast website, with a broad range of products.
Translated all product descriptions to Dutch.
Cons: drop shipping from abroad, high shipping and long lead time in comparison to competitors.

I have already got some solid advice here on the forum, about starting a website specialised in one particular product. What should i do according to you guys, start a second website, and specialise in one particular niche and keep my first webshop running? Or remove all the dropship products and rebrand the original website?

Thanks in advance!
#business #start
  • Profile picture of the author Gambino
    Originally Posted by SupplementNL View Post

    I have already got some solid advice here on the forum, about starting a website specialised in one particular product.
    It's tough to say without seeing your site and knowing more about the products your selling, how you're selling them, where your traffic is coming from and about your site in general.

    In most cases, people looking to buy or learn more about a particular supplement are only interested in that particular supplement (at that particular time).

    I'm not a fan on a website that only sells one product - especially when it comes to supplements. Unless you're selling an off the wall supplement in a branded form like deer antler spray, you'd leave a lot of money on the table without upsells and cross-sells

    As a side note, you can get 100 bottles of branded deer antler spray for $800 and sell them for $39-$49 per bottle, or 3 for $99 with free shipping.

    You don't have to scrap your shop to create very focused sales funnels. You simply have to create landing pages and the rest of the funnel for various supplements.

    I would try to test with the supplement you have the greatest profit margin on. Then set up a landing page at www.yoururl.com/product-name. See if you can get traffic to that page and have them opt in?

    What percentage opts in?

    Once you get opt ins, it becomes a game of offers and numbers. If you can get opt ins and break even in terms of cost then you're way ahead of the game because it allows you to buy traffic.

    Your biggest problem, I believe, is the way your business is set up. Dropshipping is often a fight to the bottom in terms of pricing and a game of quantity over quality. It doesn't sound like there is anything that sets you apart in a good way. But, there are several road blocks you've created for yourself such as slower, more expensive shipping costs which set you apart in a bad way.
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  • Profile picture of the author Enfusia
    Here are a few things to look at.

    1. ARE YOU MAKING MONEY? If yes, make adjustments on the first site such as telling people before they order that it will take time to be delivered. If they get an advantage by ordering from you such as price, then tell them: In order to get it for this price it is being shipped from XYZ, The reason we can offer this price is because of this.

    2. If it's not making money, then change it however you wish.

    3. If you do change it, you might want to revamp that original site if it's getting traffic.

    If it's not getting traffic, then using it or starting over makes little difference.
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  • Profile picture of the author st0nec0ld
    I have to agree with Gambino, it is hard to tell and give advice if we do not know how your site is going now. Anyway, yes keep your first site up it is too early to give I believe that it still have hope. For the second site though, have you done market research? plan? set goals? and how about your timeline? Have you done feasibility study yet? if not then I advice you do so..
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  • Profile picture of the author spartan14
    Choose a niche and fe flexible dont go as a blind man .IM its hard you must test a lot of things until you find the good wqay that will work .And build a email list
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    • Profile picture of the author SupplementNL
      Thanks, appreciate your comment!
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  • Profile picture of the author Anna Gorn
    [DELETED]
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    • Profile picture of the author SupplementNL
      I won't give up i see most of it as a learning process. However, i get discouraged sometimes. When, you put a lot of time and effort in it, and it is not working.
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  • Profile picture of the author maxsi
    Uuummm .... drop the business that makes zero profits ( it does not make sense).

    people make $2K - $5K with done for you businesses that are made by experts for them

    capital is protected and you make recurring income without wasting your time into "traffic methods"....
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  • Profile picture of the author Steve B
    You haven't explained what you have been doing on a regular basis to promote your site and products. Are you marketing at all or just getting little to no traffic?

    Internet sales are all about marketing and promotion. Even bad products and ugly web sites can make money with great marketing.

    Steve
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  • Profile picture of the author ChrisBa
    Originally Posted by SupplementNL View Post

    Hi fellow warriors,

    I did start my first supplement business in 2016, did put a lot of effort in it.
    Nonetheless, the hard work did not pay off.

    My current business:

    A good and fast website, with a broad range of products.
    Translated all product descriptions to Dutch.
    Cons: drop shipping from abroad, high shipping and long lead time in comparison to competitors.

    I have already got some solid advice here on the forum, about starting a website specialised in one particular product. What should i do according to you guys, start a second website, and specialise in one particular niche and keep my first webshop running? Or remove all the dropship products and rebrand the original website?

    Thanks in advance!
    IMO keep your first site running while starting a new one and diversifying. If you want to be successful most people need more than one asset. At the same time you need to also evaluate how your first site is doing and if it's work keeping for the revenue compared to time and money invested.
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