Can someone explain to me this web traffic metrics chart?

1 replies
Hi all,

I'm analyzing a competitor's website using similarweb.com.
See this screenshot: https://i.gyazo.com/23edb3b1e15a30b6...0f11e99869.png

Based on the results on the right, they have 11,740 visitors (or is it hits?) per month, and each visitor stayed on the site for 18 seconds average after visiting 1 page only. Based on this, their bounce rate should be very high since people are leaving the site and not staying long, but how is their bounce rate only 19.25%?

Shouldn't it be way higher than that? Or am I reading the data wrongly?

Thanks!
#chart #explain #metrics #traffic #web
  • I see average Pages per Visit is 1.13. It means each visitor must not have landed on more than 2 pages. This might be the reason you see low bounce rate.
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