Are Webinars Obsolete?

22 replies
1. Canned (automated seminars) seem kind of old-fashioned, forced and fake in general as well as boring unless they are extremely rehearsed and detailed--in which case why not just buy a download or dvd?
2. Live webinars can be interesting but they are a pain in the butt to do right and you have to be there to get'em done.

So are webinars obsolete? And is there a better way to get leads, build brand awareness, and create engagement?
#obsolete #webinars
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  • Profile picture of the author Marcus W K Wong
    Webinars are not obsolete. They're still effective in migrating visitors to leads, leads to sales.

    I think it was Neil Patel who did this, when he setup 10 (or some relatively high number of) webinars, stuck them to various landing pages and had them as "LIVE" on repeat every 15 minutes. Each webinar targeted a specific issue but had the same global message to drive them through the same funnel. I'll need to see if I can dig this up.

    But realistically, webinars are still just as powerful if not, one of the only things we can rely on. Given that targeted traffic, they can be an incredibly strong conversion device as it's the closest thing to one-on-one selling without having to be actively engaged for the first conversion step to happen.
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    • Profile picture of the author wondering2
      Thanks. Unless people are turned off when a webinar is called "live" when it's not and their sales-y fake-o-meter goes off. My question was motivated by this article: https://www.entrepreneur.com/article/240830#
      Thoughts?
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      • Profile picture of the author Marcus W K Wong
        There are webinars out there that have automated chat bots (both as a false guest and a false response). That's to give the visitor the most 'natural' experience without compromising on the sales/learning component.

        That's a great article that goes through some Webinar sins, but for me it triggers a different question about timing. They have points with 'canned' but the reality of that is, it's not relevant to webinars, it's relevant to a poor funnel and poor targeting of traffic (or traffic with intent).

        Conclusive of that article, they're saying quizzes are better than webinars. I agree that quizzes give you insight on each customer, gives you the ability to optimise the funnel they're going through, and personalise the experience as best as you can (and ideally this would be automated).

        But the question I have based on that conclusion is, is a quiz that is perpetually just asking questions to grab more data about your audience going to sell? It's hard to identify specifically, and at that point - is when I'd say a targeted webinar is going to be an ideal sales method that's taken onboard their responses and answering that, it's just one method of selling really.

        An example of what I was talking about with poor targeting, is actually within this article. Have a look at the first related article subject "Seven Tips for Hosting Webinars that Rock".... on an article telling people that Webinars are dead...

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    • Profile picture of the author wolfmmiii
      Originally Posted by Marcus W K Wong View Post

      I think it was Neil Patel who did this, when he setup 10 (or some relatively high number of) webinars, stuck them to various landing pages and had them as "LIVE" on repeat every 15 minutes.
      This is a slimeball move if that's what he did. The level of dishonesty in the IM space is mind-numbing.
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  • Profile picture of the author colmodwyer
    That article is pretty silly and all opinion-based.

    Though, in fairness, it doesn't seem like he's talking about the kind of IM webinars we're all familiar with...

    Webinars still pulling in big revenue based on the data I'm privy to.

    Cheers,
    Colm
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  • Profile picture of the author vedremo
    Banned
    Originally Posted by wondering2 View Post

    1. Canned (automated seminars) seem kind of old-fashioned, forced and fake in general as well as boring unless they are extremely rehearsed and detailed--in which case why not just buy a download or dvd?
    2. Live webinars can be interesting but they are a pain in the butt to do right and you have to be there to get'em done.

    So are webinars obsolete? And is there a better way to get leads, build brand awareness, and create engagement?
    Since about 2013.

    "No one ever regrets not buying something on a webinar."

    Genuine PR, outreach, guest posts, backlinks, content marketing, etc are much more reliable and stable long term in my opinion.
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    • Profile picture of the author Marcus W K Wong
      Genuine PR does wonders for a business / entrepreneur. But for 'make money at home' entrepreneurs, I wouldn't touch this until there's a solid cash foundation elsewhere in the business. I'm yet to see a authoritative solid gain from PR for those working as an 'at home entrepreneur'.

      As for the 'no one ever regrets not buying something on a webinar', I think the principle of a webinar remains true to education. So even if they miss out on whatever is being sold, there's still an educational value a customer (edit: and/or visitor) would receive from participating in a webinar. Silver lining game is strong....
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  • Profile picture of the author chrisniel
    Webinars are the major thing to bring leads and then sales to high price products.
    The live webinar is the way to go.

    Originally Posted by wondering2 View Post

    1. Canned (automated seminars) seem kind of old-fashioned, forced and fake in general as well as boring unless they are extremely rehearsed and detailed--in which case why not just buy a download or dvd?
    2. Live webinars can be interesting but they are a pain in the butt to do right and you have to be there to get'em done.

    So are webinars obsolete? And is there a better way to get leads, build brand awareness, and create engagement?
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  • Profile picture of the author Michael Meaney
    Show me the stats.

    You can argue this or that all day long, it won't make a difference unless there are solid numbers behind it.
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  • Webinars are definitely not obsolete, they are one of the best ways to engage one-to-many with your prospects instead of spending your precious time one-to-one.
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  • Profile picture of the author wondering2
    And would you all say then that a fake "live" seminar would get waaay more leads than just an ordinary embedded youtube video with links playable anytime for zero cost?
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    • Profile picture of the author Marcus W K Wong
      Depends on whether or not you're sending traffic to it.

      But I'm also hesitant to compare volume of traffic, instead I'd look at the state of the traffic. Instinctively, traffic that have passed a point of friction and committed to view a webinar would have a greater sense of buyer intent; or at the very least some deeper interest. It's all about those funnels
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  • Profile picture of the author ryanbiddulph
    Webinars are awesome.

    It ain't the webinars that should get the blame; it is the person creating the webinar, or beyond that, your perception of the person creating and hosting the webinar, that makes you see the presentations as sales-ey or spammy.

    Live webinars are fun to do. Been many years since I did one - I just do live broadcasts on FB, Periscope and YouTube daily - but my wife rocks 'em out regularly. All a matter of perspective. Click a few buttons, set up an outline, talk. Sounds easy enough to me
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  • Profile picture of the author Isaack101
    Webinars are not obsolete... They are extremely effective. I convert far better from running webinars than from any other kind of funnel. The biggest challenge that I've come across in the past and finally got to overcome is trying to get targeted people to register and attend my webinars. This is a particular skill by itself and once I was able to master this, I was able to generate insane profits from every webinar I host. Don't lose hope and all the best with your business :-)
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  • Profile picture of the author Karl Karrlander
    I personally hate those marketers stating that their "live" webinar is starting in just 45 minutes when you land on their site and that there is only a handful amount of seats left.

    Deceitful, false and makes me leave the site immediately.

    But it works I guess since some people sign up, and some actually believe that they are recording them live.

    That's just me though.
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    • Profile picture of the author wondering2
      I agree. I despise phony sales pitches and the world is super-saturated with them which is why most consumers are so cynical (among other reasons too involved for this forum). I'm thinking of using Everwebinar or GetResponse/Clickmeeting but if I'm doing a "canned" webinar I'd like to be honest and find a way of saying that it's not live but that we are available for live chatting. I think modern PR demands transparency.
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      • Profile picture of the author wondering2
        I honestly think calling a pre-recorded "webinar" an "infomercial" is better but maybe creative people can come up with a more appealing yet accurate title.
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  • Profile picture of the author ChrisBa
    I wouldn't call them obsolete maybe just saturated now. So many people are doing them and so many are doing the same thing as everyone else.

    If you do want and want to get people there and engaged I think it's time to do something a little different.
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    • Profile picture of the author wondering2
      Such as? Love to know what's better than a fake-live webinar if you're not able to actually pull off a real live webinar.
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  • Profile picture of the author SiteNameSales
    Slightly off-topic, but some might be interested in the new Thrive Theme landing page package known Atomic. One of the pages facilitates doing a live webinar on Facebook. Should save many webinar aficionados some money in the long run.

    I am not an affiliate so it should not be a problem to add a link to the 7 minute introductory video here...
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  • Profile picture of the author Jamestt89
    No, webinars are not obsolete. Done properly they can be the single best way to sell high ticket items. They're engaging, educational and if done right entertaining.

    However, most people don't know how to do them properly.
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