I want to start my own business as an affiliate marketer selling info products to the baby boomer generation. The problem is I do not know how to define my target audience. I have read lots of articles online about how to do this but I still feel like a piece of the jigsaw is missing and I really don't know where to turn for help.
I am basically looking to target people over 55 who want to start an online business. This is where I am stuck tho, as I do not know how to drill this down further.
Any help would be greatly appreciated.