How to advertise a small buisness online? Which are the most effective marketing channels?

25 replies
I wanted to create a poll, but I cannot see such functionality.

Which marketing channels gain the most clients to your business? Could you share with us how to promote effectively?

My suggested options are:

SEO
FB ads
Google Adwords (in SERP or remarketing?)
FB groups
topical forums
own e-mail list
blog
banners
referrals
others

For me, the most effective was first participating in FB groups but since it took preety long time I decided to find something else - a blog and organic traffic AND referrals.
#advertise #buisness #channels #effective #marketing #online #small
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  • Facebook Ads and Bing ads are more powerful to bring more Clients to your business.

    Facebook Groups and YouTube Videos to get free clients.

    .
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  • Profile picture of the author nickyz1
    Facebook ads give you an ability to advertise in your local area. you will be targeting people if your business is a small scale
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  • Profile picture of the author JohnMcCabe
    What are you trying to promote?

    The most effective marketing channels will be the ones where you can easily and effectively put your message in front of your ideal customers.

    For example, if you are promoting knitting patterns for tea cozies, look for channels where you can reach tea-drinking knitters. Or knitters looking to sell tea cozies on a site like Etsy.

    If you're promoting a hair salon, look for channels where you can reach locals.

    In racing terms, look at your horse and pick the course where it is most likely to win.
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  • Profile picture of the author SiteNameSales
    Don't forget YouTube. Better than Facebook in the minds of many. The difference being is that when you see an ad on Facebook you are usually involved with something else. It can be an interruption and a mild annoyance for some.

    With YouTube people are actually looking for information related to your video or your video ad. Additionally, if you have a blog you can add your videos there as well.

    Of course, you'll need to create the videos or outsource the work. And YouTube has some stringent advertising requirements you'll need to deal with. The good news is that it's generally less expensive than Adwords and there are some additional targeting options that you might find useful.
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  • Profile picture of the author Steve B
    Originally Posted by MichalK View Post

    Which marketing channels gain the most clients to your business?

    Michal,

    As John says, every niche will have it's own best marketing channels and they will vary depending upon where the niche participants go online and how they can best be contacted.

    The important thing is to reach your market audience in the most efficient way you can. As long as you do that . . . what anyone else is doing in their business is irrelevant.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author Sarataylor1
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    Youtube channels bring more clients to your business. Because a large number of people's are using youtube on daily basis instead of social media sites. I also promote my own business through youtube channels. It also increases clients to my business day by day.
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  • Profile picture of the author slaconsultants
    Some information about For small business advertisement area here :
    Join facebook for daily post and create Business pages
    Pintrest
    Linkedin
    Google+
    Reddit and many More
    Build business listing at Google with all information
    Join related business group for Business
    Participate of discussion board like quora,
    Tie-up with Blogger and influencer for Blogging and brand / products reviews .
    SMS marketing is good option for targeting
    Email Marketing
    Many More option for small business
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  • Profile picture of the author Angela Leonard
    Thanku for giving your suggestions ,,it will become very usefull for me in future..
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  • Profile picture of the author Maxxx333
    Hi, this will highly depend on what exactly you are trying to promote, i think Facebook ads is still one of the greatest, but also, you can try to drive your contents though blogs and forums, or think about Youtube also. wish you luck!!
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  • Profile picture of the author JohnVianny
    Facebook is good and Bing too

    Firstly you have to create an email list, and then create a lookalike audience Facebook with the email list growing, conversion I mean.
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  • Profile picture of the author ChrisBa
    Originally Posted by MichalK View Post

    I wanted to create a poll, but I cannot see such functionality.

    Which marketing channels gain the most clients to your business? Could you share with us how to promote effectively?

    My suggested options are:

    SEO
    FB ads
    Google Adwords (in SERP or remarketing?)
    FB groups
    topical forums
    own e-mail list
    blog
    banners
    referrals
    others

    For me, the most effective was first participating in FB groups but since it took preety long time I decided to find something else - a blog and organic traffic AND referrals.
    What is the budget? This will play a large role in the choice imo.
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  • Profile picture of the author mylifebd
    Hi MichalK,

    I have an e-commerce website. We focus on SEO as it is getting popular. We used to advert lots on Facebook, FB groups is good as well as you don't have to pay anything.

    So to me, the best channel as it's follows:

    1. SEO
    2. FB groups (obviously related)
    3. FB advert
    4. Blog

    Thanks
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  • Profile picture of the author Mario Cristopher
    Social media is a great platform to reach a vast number of market. They usually also offer different ways to advertise.
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  • Profile picture of the author Alangile
    FB and SEO + Adwords
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  • Find other leading authorities in your niche who already have a sizeable following of paying clients that you can market to, and pay them to send email marketing sequences which links to your lead capture pages, blog or sales pages. Rinse and repeat this process as you increase your profits and grow your own list
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  • Profile picture of the author Oziboomer
    Originally Posted by MichalK View Post

    Which marketing channels gain the most clients to your business? Could you share with us how to promote effectively?
    It depends on what structures you have in place to convert people at different stages of their customer journey.

    You will get different results using different mediums and methods at each stage of the customer cycle.

    The key is not so much what is the best method but what is the best structure you can build to leverage different methods to attract customers to the business.

    You would always start by targeting the warmest prospects first much like PPC where someone is searching for the product or service you deliver.

    Then you work up the funnel targeting broader prospects by creating content you can promote to colder audiences.

    At each stage of the customer journey there will be better options for advertising than others.

    The best lower cost options include content creation and PR and as the business can start to afford to pay for traffic then there are more options.

    It pays to send traffic to the content that matches their intent and then give the prospect a clear pathway to progress towards making a purchase.

    Best regards,

    Ozi
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  • Profile picture of the author savidge4
    Originally Posted by MichalK View Post

    For me, the most effective was first participating in FB groups but since it took preety long time I decided to find something else - a blog and organic traffic AND referrals.
    If you look at your blog / website as the center of ALL of your online activity, all of your efforts should start there. Writing a blog for an example... you want to get the targeted SEO boost.... but then you want to share that post in FB Groups.. if you can find a match you want to get into LinkedIn Groups as well. Create an image ( a picture speaks a 1000 words ) and tie your post to an Instagram posting.

    Do some research on "sharing" patterns. if you share an article on FB groups on the day you post in the morning, you want to swing back around a week or so later and post again in the afternoon... Times of day dictate "Reach" who you will reach in any given morning is probably not who you will reach any given afternoon. adding the delay between the am and pm posting makes it look new and fresh in the groups timeline.

    Because you truly want to focus on the hub of your efforts - your blog / website, you want to get the local Google and Bing listings... if you are brick and mortar you want to ensure you are on google maps. you want to start working on Citations for your local listings.

    Every spoke that you add - ( avenue for sharing your site and its material ) the greater your circle of influence becomes. I am not saying go bananas and willy nilly share across the full spectrum of social media.... pick a few to start master the ins and outs.. understand HOW to share effectively on each platform. "Hey I got a new blog post come read it" is not effective. Creating an image to share on Instagram that's effective... dropping a video every so often on FB, that's effective.. Its not only the content its the form of the content and the more you can diversify the form, the more interested you keep your audience.
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  • Profile picture of the author shourav majumder
    quora answer with linkbuilding



    #quora #marketing
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  • Profile picture of the author faisalmaximus
    Collect leads and contact them directly, believe me nothing can give you more clients.
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  • Profile picture of the author volcanodigital
    Best Online Marketing channels for small businesses is , Facebook Marketing, Twitter, Instagram and Google Advertising.
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  • Profile picture of the author bonvideo
    A mixture of both, offline and online method can work best. If you already own a brick and mortar business then a hybrid technique could work wonders. If fully online then things are different.
    I assume you are a local business owner so in this case using your own clients as agents of promotion could work wonders.
    Here is a briefing of a plan..
    Make your customers share your FB Fans page in exchange for -----fill in the blanks ----- Once they do carry a prize contest and choose a couple winners. Do it monthly and you will see people rushing to your shop every time more and more..
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    • Profile picture of the author JohnMcCabe
      Originally Posted by bonvideo View Post

      For details ask me. All the best!
      A bit of advice...be careful with lines like this. They can be viewed as self-promotional.

      "PM me" posts are not allowed.
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  • Profile picture of the author Akula78
    facebook ads, facebook groups, forums, or blogs!!
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  • Profile picture of the author Danielsmithtop
    I think all of the above can generate traffic to your website then why focusing on few just made your presence on all of them.
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