Do You Find This Offensive?...

This is what I don't understand.

The offline world does this ALL the time.

Think about all the new software that ends up one day in the discount rack.

We don't give it a second thought.

Why is it in the online world, we have such a dim view of this practice.

The advantages of getting something when it first came out is that you
get a jump on the folks who are waiting for it to hit the discount racks. In
some cases, depending on what the product is, this could mean thousands
of dollars in extra income.

I don't have a problem with it. Of course, I don't buy many things anyway.
But if I do...I want it NOW. I realize that maybe 6 months from now it will
be less. But I don't want to wait 6 months.

Look at electronics. A new technology comes out (remember DVDs) and
it's a fortune. Now look what the units cost. Sure, you could have waited
until the costs came down, but then you would have done without all those
months, or even years, of enjoyment.

In the auto business, there is something called leftovers. These are new
cars (never been owned) but last year's model. They sell for thousands
off the original sticker price. Now, you could wait until October of the
next year to get one of these, but that means having to wait all that
time before making your purchase.

I could keep giving examples but I think you got the point.

This is a perfectly acceptable practice in many industries.

And yet, when it comes to IM, if you do this, many people look at you as
if you were the devil.

I don't get it.

Your customers come first.

If you don't care about keeping them for the long haul and always needing to get fresh new customers because either you can't keep them or they will not buy from you at the frequency they used to, then have at it.

If something is actually worth that much and the knowledge in it can sustain its value over the long haul, then devaluing it seems to be a disservice to your loyal customers, especially if it is the exact same product.

The exception maybe is if it is a strategy that when used at the time of purchase can result in many times what was paid for it, but has a shelf life of a few months, something that is going to work only for a limited time until saturation of said knowledge and methods.

Then , maybe months later, it STILL works, but not to the moneymaking extent it used to.

Customers come first.

If customer feelings and satisfaction is not the top priority, neither will be one's business longevity.

Its about business building, not one-trick wonder, quick, gimmicky cash pumps that does not meet the needs of your loyal customers.

There are marketers, that I can count on one finger, that when they put out a product, even if you can't or don't want to use it, its gold, well made, thoughtful, and I would not ask for a refund because it was made so well and is so useful if one was to decide to get into that field.

In business, your reputation and customers is all you have, and if done right, all you ever need.

One marketer that actually done that, sell it 75% or more of what he used to charge it but here where the circumstances:

1) it was a mail-order specific methodology and it is now the internet age

2) the PRINCIPLES of the strategy/product is timeless, but the methodology in the internet age has changed drastically

3) folks who implemented his strategies at the time of mailorder got way more profits than they ever paid for the original product

4) that product is about 20-30 years old

5) Almost all his customers have moved well beyond those methods because they are mail-order strategies.

6) the principles are still gold and worth paying for at the 75% plus discount rate.

7) this guys business practices, recommendations, products and reputation is beyond impeccable, trustworthy and honest, almost freakishly so

8) he rarely, if ever, recommends other marketers because he seen first hand, behind the scenes that most do not practice what they preach and can barely pay their bills

9) most of his strategies and philosophy go against the established grain of marketing folklore

The 13 th Warrior