Kindle publishing don't know what to do

As more authors keep publishing new books, older book s get pushed to the back. This is why it is important to keep on publishing more books. A series of books is even better.

Kindle publishing is no different from other products or services. You have to keep the marketing going. When you don't market, consumers don't have a reason to remember you and your offers. So many people talk about "passive income" and "set it and forget" income streams. Once in a while you can set up passive income streams if you have automated marketing systems in place that will continue to promote for you. But most often, products dwindle into digital dust when the creator takes his foot off the gas.

Why does this happen? Because the Internet landscape is extremely dynamic and people's attentions bounce from one thing to the next very quickly. New products, glamorous sales pitches, and the "coolness" of having the "latest and greatest" jump to the forefront and often replace ideas we had yesterday ... or even a few hours ago.

* Plus, there's something else that seasoned product creators understand: in this digital landscape, product shelf life is quite short! Did you ever notice that the most prolific IMers are always coming out with new products - one after another? They aren't just increasing their product line or inventory. Many have to create new products in order to keep their income going because their older products have outlived their newness (the prime selling period). Even "evergreen" products are often soon forgotten.

My suggestion is to keep the pedal to the metal on your book's marketing to see if you can't bring back the "good old days" when you were getting good rankings and sales.

Good luck to you,

Steve

Buggar, just seen the original post was 2 months old

The quality of your early sales is really important if you want to take advantage of the Amazon algorithms.

Essentially you want your early sales (and reviews) to come from people who have already bought similar books to your own. This helps with the 'also bought' carousel.

Secondly in an ideal world you want people to search for your keyword(s), find your book and buy it. This is better than directly linking and helps to train Amazon to show your book when other people search for your keyword.

As far as possible you also want to stagger your sales so that they appear on an upward curve. You are better off with sales pattern of 100, 200, 300, 500 and 1000 rather than 2100, 0, 0, 0, 0.

The algorithm likes sales momentum.

Even with this the Amazon algorithm does suffer from shiny object syndrome and is always looking for what it can promote next. That's why many authors have a 30 day is 60 day cliff.

If you are aware of this you can plan your promotion accordingly.