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Does the word 'Pyramid' has a negative connotation in the MMO/IM sphere?

by NathanRoth
19 replies
I'm told that calling a product 'Pyramid Strategy' will have mixed opinions because it might be associated with Pyramid Scheme.

That's not good branding, eh

What do you guys think?

Any input is appreciated.
#connotation #mmo or im #negative #pyramid #sphere #word
  • Profile picture of the author UnkwnUsr
    What is it about? It really depends on what the product is about
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  • Profile picture of the author Regional Warrior
    Originally Posted by NathanRoth View Post

    I'm told that calling a product 'Pyramid Strategy' will have mixed opinions because it might be associated with Pyramid Scheme.

    That's not good branding, eh

    What do you guys think?

    Any input is appreciated.
    this is a 50/50 call ! If you like the name fine but if you are having an issue calling the name you want I would change it

    Jason
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  • Profile picture of the author savidge4
    maybe "top-level strategy" It ( Pyramid Strategy ) is a pretty common term tho in the business world. But I could see your concern... maybe "top-level strategy" or maybe the " Maslow Strategy " based on Maslow's hierarchy of needs pyramid
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  • Profile picture of the author Regional Warrior
    One more thing to remember Pyramid and the name has the bad association with shady products and people very much like the Bit Coin and its shady association with all things evil

    So maybe a name change would be better

    Jason
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    • Profile picture of the author Eunice21
      Yes, i agree just choose a better name.
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  • Profile picture of the author gainerp
    Banned
    Yes, it is there at some situations.
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  • Profile picture of the author DURABLEOILCOM
    Everyone goes crazy when they read or see the word Pyramid. They immediately think it's some type of scam or ponzi scheme, be sure to stay away from using that word.
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  • Profile picture of the author discrat
    To me I can say without hesitation it's very negative connotations
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  • Profile picture of the author DIABL0
    The safest thing is to not use it. No reason to chance it.
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  • Profile picture of the author Randall Magwood
    I agree. Lose the word "pyramid", "hybrid", etc from the product name.

    Even before i read the entire word, "pyramid", my brain sends a signal that says "Scam Alert".
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  • Profile picture of the author Jessica Ambos
    Yes, it does sort of connote something negative because of those pyramid scams that we hear about almost anywhere. Choose a more positive name to it.
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  • Profile picture of the author Chris Brindamour
    Nathan,

    Yes....most people think of the term "Pyramid Scheme" as a negative. I would stay away from that one.

    Chris
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  • Profile picture of the author ChrisBa
    Originally Posted by NathanRoth View Post

    I'm told that calling a product 'Pyramid Strategy' will have mixed opinions because it might be associated with Pyramid Scheme.

    That's not good branding, eh

    What do you guys think?

    Any input is appreciated.
    I would personally stay away from that. Especially when the second word even starts with S as well.
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  • Profile picture of the author mrskl
    Most of the time yes, but I think with proper explanation as long as it dont appear as "pass the hot potato" it could give a good understanding that these pyramid scheme is something like earning connections.
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  • Profile picture of the author ryanbiddulph
    Hi Nathan,

    All depends on the beholder.

    Some folks see the word and think scheme. Others think MLM. All depends entirely on the structure of the company, the product sold.

    As a rule I prefer to build my brand, with my tribe, and am happy with that. But other folks vibe with different business models. All about what floats your boat and how clear you feel on that strategy.

    Ryan
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  • Profile picture of the author RonaRosen
    From my experience, as a customer and a business person, the word Pyramid sets my hair on edge. Too many of those 1990's crazy ads and poor companies. Whether an MLM or a scheme or just plain fraud; there's too much bad history there.

    What you have is a "general affiliate marketing course", right? Can you emphasize the educational aspect? That may also attract customers who wouldn't normally attend something for "affiliate marketing."
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  • Profile picture of the author The Niche Man
    Unless you're talking about Egypt or Pharohs it may work. But if your talking about marketing or business in any form, the word 'Pyramid' not only sets off Alarm bells with marketers who've been burnt by them in the past. But the word Pyramid sets off alarm bells with many advertising platforms, i.e Google, Facebook, Instagram and of course the F.T.C.
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